As an experienced designer, Rachel uses analytical thinking to bring together strategy, UX, and meaningful visual design. For the past two decades, she’s implemented product innovation and met the business goals of organizations across a broad range of industries. This has given her a unique perspective on consumers and their relationship to technology. Rachel is able to conceptualize early UX requirements to final UI and visual design release.
Devised the overall UX/UI Page tool interface and copywriting for an educational web app that allows teachers to customize a digital lab notebook for students—in just eight weeks.
Crafted the Admin panel user flow with required, optional, and pre-made fields.
Designed the interface, navigational system, and functionality for sections with locking accessibility.
Executed the Page Tool WYSIWYG tool bar with our unique plugins for math and equation problems.
Designed the SketchTool interface that could be used with a mouse, finger drawing, or a Stylus pen.
Brainstormed solutions, ultimately building an Annotations Tool for locked pages.
Generated a style guide and iconography font set at each design milestone for development.
Technologies: Photoshop, Illustrator, IcoMoon
UX Specialist, Consultant
Ogilvy Commonhealth Worldwide
2015 - 2015
Produced user-centric, mobile, and digital products for online users and closed marketing events, including a life-size touch panel experience, websites, quizzes, a selfie app, and an iOS digital sales aid.
Implemented methodologies for impaired users like high contrast visual systems and consistent touch points, as well as more technical language and interactive content for doctors.
Integrated data captures before abandonment.
Mentored designers for optimal file release to local and offshore development teams.
Technologies: Photoshop, Illustrator, InDesign
Senior UI/UX Designer
2014 - 2015
Designed the interface and assisted in the UX for an iOS digital product that allowed doctors to track a patient’s health through interactive, hour-long, bi-yearly tests.
Implemented a quick registration flow with colored text field indicators and predictive results.
Reskinned provided tests and implemented a user flow for tutorials.
Created a high contrast UI system, as well as button gradients and arrows for the color blind, and audio for the visually impaired.
Redesigned the graphs in different formats with an empathetic color system for those with little improvement.
Designed a dashboard with easy accessibility to longer data charts and a yearly result snapshot.