Rafael J. Hernandez, Designer in Miami, United States
Rafael J. Hernandez

Designer in Miami, United States

Member since May 6, 2022
Rafael is a Miami-based product designer with extensive experience in delivering elegant, human-centered design solutions that balance business objectives and user needs. When joining projects, he is able to catch up quickly and work through problems without precise requirements. Rafael focuses on driving value to businesses and solving user pain points through design.
Rafael is now available for hire


Digital Design


  • Product Designer (Consultant)

    2014 - PRESENT
    • Managed a small team of designers, performed and synthesized research into actionable recommendations, and designed two experiences that addressed major pain points for Beeline, a vendor management system company at Fuego UX.
    • Led design efforts, understanding user needs and translating those into experiences that empower major retailers with the right tools and technology to fight organized crime at Treuth and PBC.
    • Oversaw product design for the consumer-facing app that facilitates bachelorette parties through question-and-answer games for Toast and Roast.
    Technologies: Adobe CC, Figma, User Journey Maps, MVP Design, Prototyping, Branding, UX Wireframes, B2B, Mobile, Responsive Web Design (RWD), Web App UI, Responsive Web Apps, Visual Design Language, Product Strategy, UX Flows, Mobile Apps, Mobile Design, Product Lifecycle Management (PLM), Web Design, Mobile UX, Design Systems, User Interviews, Management, Dashboards, User Research, UX Design, Landing Pages, Design Leadership, Best Practices in Design, UX Strategy, Design, Apps, Workshops, Roadmaps, Feature Prioritization
  • Adjunct Lead Design Instructor

    2021 - 2023
    • Led online courses and taught all aspects of user experience and interface design to individuals looking to switch careers and enter the field at the University of Miami, the University of Wisconsin-Madison, and NJIT.
    • Provided mentorship and coaching to set learners up for success as they entered the job market.
    • Lectured on design fundamentals, color theory, typography, grids and layouts, software tools, presenting design, and portfolio preparation.
    Technologies: Figma, Illustrator CC, Photoshop CC, InDesign CC, User Journey Maps, Design Leadership


  • Bachelor of Arts Degree in Graphic Communications
    2002 - 2003
    University of Wisconsin–Green Bay - Green Bay, WI, USA


  • Certificate in Creativity and Innovation
    School of the Art Institute of Chicago



Miami, United States

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