Rafael J. Hernandez, Designer in Miami, United States
Rafael J. Hernandez

Designer in Miami, United States

Member since May 6, 2022
Rafael is a Miami-based product designer with extensive experience in delivering elegant, human-centered design solutions that balance business objectives and user needs. His past clients include Grainger, Coca-Cola, Pepsi, Marriott, Migros, Nationwide, BNSF, Cemex, Amica, PepsiCo, Avis, and Ahold Delhaize.
Rafael is now available for hire


  • Product Design Consultant

    2020 - 2020
    • Designed a transportation management system that allowed the client to better serve their customers with their car shipping needs.
    • Collaborated with a client to bring quote and order generation, status tracking, order management, order history, and billing under one system. This was previously handled through separate solutions.
    • Managed a client through the project, providing recommendations and implementing designs. The new tool increased productivity, helped minimize errors, and brought simplicity to an otherwise messy process.
    • Conducted interviews and design reviews with users to align our recommendations with their needs. Worked extensively with customer's user base to ensure pain points were addressed.
    Technologies: Adobe Experience Design (XD), Miro
  • User Experience Design Consultant

    2015 - 2020
    • Created a mobile app experience that helped Coca-Cola field technicians troubleshoot, service, and repair vending machines and related equipment. Successful launch led to clients signing up for more apps to continue evolving the way they worked.
    • Designed an intuitive user experience on iPad and Apple Watch for insurance company Amica. The app supercharged the claim adjuster's workflow by taking analog processes, using rich analytics, and leveraging iOS technologies to simplify duties.
    • Created a mobile experience for Coppell Independent School District that provided school administrators with rich, high-level insights into classroom performance, empowering them to elevate educational standards for teachers and students.
    • Provided creative direction and orchestrated the design of a suite of apps for BNSF. Apps enabled clients to manage service providers and contracts and handle billing and other administrative tasks from the same platform.
    • Designed a content management tool that paired with IBM Box. The tool enabled users to create and store documents that could be quickly accessed during the sales lifecycle.
    Technologies: Adobe CC, Sketch, MURAL, UX Design


  • Bachelor of Arts Degree in Graphic Communications
    2002 - 2003
    University of Wisconsin–Green Bay - Green Bay, WI, USA


  • Certificate in Creativity and Innovation
    School of the Art Institute of Chicago



Miami, United States

To view more profiles

Join Toptal
Share it with others