Rafael Ono Pasquini, Designer in Amsterdam, Netherlands
Rafael Ono Pasquini

Designer in Amsterdam, Netherlands

Member since April 25, 2017
Rafael has international double graduation in UI/UX design and spent six years designing the best web experience for small/medium-sized companies. He specializes in conversation rate optimization across websites and apps, delivering wireframes and interfaces, and branding bringing the next level of professionalism. He is the founder and owner of Eternal, for which he designed the whole concept from branding to the final app interface.
Rafael is now available for hire

Portfolio

Digital Design

Employment

  • Senior UX Designer

    2019 - PRESENT
    Etergo
    • Analyzed CX journeys, visualized opportunities, and designed solutions from prototypes to hi-fi interfaces within an iterative process. Built user account feature that doubled the number of pre-orders in a week and improve the website traffic by 40%.
    • Built a crowdfunding website that generated €3.9M and a PPT that helped on the company’s acquisition by one of the biggest players in the Electric mobility field in India.
    • Created and managed the product roadmap and product backlog of 1k+ user stories.
    • Conducted basic research such as surveys with 900+ replies, interviews, and phone calls with customers and investors.
    • Managed a remote development team of five and an internal growth team of three,. taking care of the personal and professional development of team members.
    • Worked on six different projects (features), some of them at the same time (fast-paced startup environment).
    • Worked on CX flows for experience centers in the Netherlands and India taking into consideration cultural aspects and behavior. Created the global concept for the experience centers (internal/external stakeholder management).
    Technologies: Web Design, A/B Testing, Landing Page Optimization, Landing Page Design, Adobe Illustrator, Miro, Slack, ClickUp, Django, Frontify, Google Analytics, Hotjar, InVision, Webflow, Figma, Sketch
  • Medior UX Designer

    2018 - 2019
    Gradient
    • Served as the lead designer for a product that generates actionable insights designed to save time and boost revenue. As the main UX/UI Designer I was in charge to take broad, conceptual ideas and turn them into something useful and valuable for customers. I designed more than 5 features in less than 2 months, testing every week with more than 10 people internally and externally.
    • Collaborated with the research team to identify with 5 different clients, in a period of 1 year, research topics and present research findings through user personas, user journeys and experience maps. I also participated in rounds of research and usability tests with more than 50 people in order to understand better the mindset of our users.
    • Designed mostly websites in order to enhance the conversion rate by 20% going across conception, brainstorming, wireframing, and interface to testing.
    • Designed the brand book and all the 200+ assets/materials (icons, stationery, presentations, logos, and symbols) ensuring that we had consistency in our deliverables.
    • Designed Gradient's website in order to reach more clients and new employees for the company. Together with HR and the video director, we created more than 15 photos and video content in order to enrich our internal pages to make it more attractive to the market.
    • Hosted co-creation and prototyping sessions with clients in order to align expectation with them and generate the best alternatives according to their needs. Every session we used to leave with the best 3 alternatives in order to start developing them in the next week.
    Technologies: Web Design, VWO, Adobe Photoshop, Adobe Illustrator, InVision, Sketch

Education

  • Bachelor's Degree in Graphic and Product Design
    2010 - 2015
    Federal University of Technology – Paraná - Curitiba, Paraná, Brazil
  • International Exchange in Graphic and Service Design
    2012 - 2014
    Polytechnic University of Turin - Turin, Italy

Certifications

  • Growth-driven Design
    MAY 2020 - JUNE 2022
    Hubspot
  • Professional Scrum Master I
    AUGUST 2018 - PRESENT
    Scrum.org

Experience

Location

Amsterdam, Netherlands

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