Rafal Kuczynski, Designer in Stargard, Poland
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Rafal Kuczynski

Verified Expert  in Design


Stargard, Poland
Toptal Member Since
August 17, 2015

Rafal is an experienced freelancer with excellent business sense and 15+ years of professional experience in design. His portfolio includes over 400 projects. He has the endurance to see a project through, a positive attitude, and zen-level patience. He's worked remotely with clients from all backgrounds and industries but is also open to travel. He has had the pleasure of working with teams from many countries around the world.


Work Experience

UX Designer and Web Designer

2021 - PRESENT
Simplero ApS
  • Worked on a redesign for Simplero website to be more modern and up to date, including custom illustrations and animation ideas.
  • Built a new brand identity, including style sheet, colors, and an advanced library file in Figma.
  • Worked on the complete app redesign, including new user experience, easy navigation, and access to functionalities.
Technologies: Sketch, Figma, Jira, Adobe Photoshop, Asana

UX/UI Designer

2018 - PRESENT
  • Designed new onboarding steps.
  • Designed the story reading/writing experience.
  • Worked on the new Blaze Points system allowing users to buy and spend virtual app currency on stories.
  • Designed a new experience for the homefeed.
Technologies: Zeplin, InVision, Sketch, User Experience (UX), Mobile Design

Product Designer

2017 - PRESENT
  • Worked on a brand revamp for BIMsmith.
  • Designed a new web application for the BIMsmith platform.
  • Designed a new market platform with products for Revit.
  • Helped with a new style guide and future direction for the brand.
  • Worked on logo adjustments and improvements for BIMsmith products.
Technologies: InVision, Adobe Photoshop, Figma, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), SaaS Design

UX Designer

2020 - 2021
  • Designed an app for co-parenting services allowing users to stay in touch and plan their life around kids after divorce.
  • Created wireframes based on user stories and data gathered from users.
  • Built assets and the style guide for the app based on the Amicable brand.
  • Created solutions for managing goals, events, and contact between parents.
Technologies: Jira, Adobe, InVision, Sketch, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Mobile Design

UX Designer for Financial Web App

2019 - 2020
Flat World Partners Holdings, LLC
  • Built Yves Blue Analytics web platform.
  • Managed platform branding and style guide.
  • Designed a graph representation of specific metrics.
  • Worked on a customized report view.
  • Worked on brand materials for print.
Technologies: Zeplin, InVision, Adobe Photoshop, Sketch, User Experience (UX)

UX Designer/Brand Designer

2017 - 2017
FCI Capital
  • Created a logo for FCI Capital's new flagship product, Bedrock.
  • Prepared 15 screens for wireframes for the Bedrock web app.
  • Designed a responsive web app.
  • Crafted the landing page for the app.
  • Worked on a style guide for their upcoming products.
Technologies: InVision, Adobe Photoshop, Figma, Responsive Web Design (RWD), User Experience (UX)

UX Designer

2017 - 2017
  • Designed a new onboard funnel.
  • Worked on the iOS version of the onboard funnel.
  • Designed a new dashboard and account page.
  • Worked on photography styling for the onboard funnel.
  • Prepared a new style guide and worked on consistency for the platform.
Technologies: Marvel, Adobe Photoshop, Sketch, User Experience (UX)

Web App, UX Designer

2016 - 2017
Carnahan Group
  • Helped create the new healthcare platform FMVMD™.
  • Designed the landing page for the platform.
  • Worked closely with the developer on responsive design.
  • Prepared and designed a short story animation showing the most important features of the platform.
  • Worked on flyers and brand materials.
Technologies: Adobe Photoshop

UX/UI Lead Designer

2016 - 2017
  • Designed a complete UI for a travel mobile application.
  • Worked on optimization of a product for effective and enjoyable use.
  • Designed and advised the wireframing for the most essential parts of the app.
  • Created an InVision-based prototype that included over forty working screens.
  • Designed brand materials and presentations for investors.
Technologies: MindMeister, Zeplin, Adobe Photoshop, InVision, User Experience (UX)

Freelance Senior Graphic Designer

2009 - 2017
Virtual People
  • Created over 100 web designs.
  • Ranked third place in Lang Lion for best web design for a language school.
  • Worked on mobile/web application designs for eCommerce software.
  • Successfully prepared the web design and marketing materials for one of the biggest real estate developers in Szczecin, Poland.
  • Designed complete brand identification for more than fifteen companies.
Technologies: Adobe Illustrator, Adobe Photoshop

Web/Brand Designer

2016 - 2016
  • Redesigned the company's brand logo and theme.
  • Prepared new stationery materials, such as business cards and A4 letterhead.
  • Designed the new company website.
  • Designed the new landing page and logo for the company's flagship products.
  • Helped choose proper brand colors and fonts.
Technologies: Adobe Illustrator, Adobe Photoshop

UI/UX Lead Designer

2016 - 2016
  • Created a new experience and overall feel for the new casino website.
  • Created new interaction features and improved existing ones.
  • Enhanced the UX for the existing web/mobile registration form.
  • Worked on responsive design for the new website project.
  • Worked as a lead UX designer.
Technologies: Adobe Photoshop, User Experience (UX)

UX/UI Designer

2015 - 2016
  • Designed a website from ready wireframes.
  • Improved and added new functionalities.
  • Prepared the responsive version.
  • Created templates for marketing campaigns.
  • Prepared the landing page.
Technologies: Adobe Photoshop, User Experience (UX)

Web Designer, UX Designer

2015 - 2016
  • Designed a website for CieTrade commodity trading software.
  • Worked on responsive design for CieTrade.net.
  • Advised in the redesign of key sections for CieTrade.com.
  • Designed banners/printing adds for CieTrade.com and CieTrade.net.
  • Helped to build a user-friendly flow for the CieTrade.net website.
Technologies: Adobe Photoshop, User Experience (UX)

Senior Graphic Designer

2005 - 2016
E-lady: Lingerie E-shop
  • Designed monthly newsletter campaigns.
  • Designed sub-websites for marketing campaigns.
  • Edited and retouched photos.
  • Designed business cards, flyers, and other marketing materials.
  • Redesigned the company brand colors and recreated the logo from a small JPG file into a fully resizable vector format.
Technologies: Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop

Freelance Senior Graphic Designer

2010 - 2015
  • Designed over 300 websites.
  • Designed ninety websites for lawyers and legal advisers.
  • Awarded Best Lawyer Website in 2014.
  • Created complete brand identification for over thirty companies.
  • Designed complete brand identification, website, and e-shop for Wunderart (marketing support for homemade artisans).
Technologies: Adobe Illustrator, Adobe Photoshop

UX Lead Designer

2007 - 2009
Where Are You Now? Ltd. (UK/Poland)
  • Redesigned the website interface, which was warmly welcomed by members and industry alike.
  • Created new usability solutions and applied a new clean and intuitive feeling.
  • Prepared a very successful marketing campaign (competition page, member profile skin, and banners) for The Darjeeling Limited movie.
  • Created advertisement banners (internal offers and website ads).
  • Designed a new style guide and brand colors.
Technologies: Adobe Illustrator, Adobe Photoshop
2005 - 2007

Master of Science Degree in Sociology

University of Szczecin - Poland

2003 - 2005

Bachelor's Degree in Sociology (Human Behaviors)

University of Szczecin - Poland


Figma, InVision, Sketch, Adobe Illustrator, Adobe Photoshop, Marvel App, Zeplin, Adobe Dreamweaver, Marvel, Adobe, Jira, Asana


iOS, Android


User Interface (UI), Mobile Design, App UI, App UX, Web App UX, Web UX, User Experience (UX), Mobile UX, Mobile Web, Web Design, Responsive Web Design (RWD), Web App Design, Mobile UI, iOS App Design, Prototyping, UX Prototyping, Wireframing, SaaS Design, Brand Identity, eCommerce Web Design, B2B, Image Manipulation, Branding, MindMeister, Landing Page Design, Dashboard Design, Responsive UI, UX Design, eCommerce Design, Design, User Flows, iOS UX Design, iOS UI Design, Mobile Applications, Mobile Prototypes, Responsive Design, Web App UI, Analytics, Visual Storytelling, UI Style Guides

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