Rafal Kuczynski
Verified Expert in Design
Designer
Stargard, Poland
Toptal member since August 17, 2015
Rafal is an experienced freelancer with excellent business sense and 15+ years of professional experience in design. His portfolio includes over 400 projects. He has the endurance to see a project through, a positive attitude, and zen-level patience. He's worked remotely with clients from all backgrounds and industries but is also open to travel. He has had the pleasure of working with teams from many countries around the world.
Portfolio
Work Experience
UX Designer and Web Designer
Simplero ApS
- Worked on a redesign for Simplero website to be more modern and up to date, including custom illustrations and animation ideas.
- Built a new brand identity, including style sheet, colors, and an advanced library file in Figma.
- Worked on the complete app redesign, including new user experience, easy navigation, and access to functionalities.
UX/UI Designer
StoryFire
- Designed new onboarding steps.
- Designed the story reading/writing experience.
- Worked on the new Blaze Points system allowing users to buy and spend virtual app currency on stories.
- Designed a new experience for the homefeed.
Product Designer
BIMsmith
- Worked on a brand revamp for BIMsmith.
- Designed a new web application for the BIMsmith platform.
- Designed a new market platform with products for Revit.
- Helped with a new style guide and future direction for the brand.
- Worked on logo adjustments and improvements for BIMsmith products.
UX Designer
Amicable
- Designed an app for co-parenting services allowing users to stay in touch and plan their life around kids after divorce.
- Created wireframes based on user stories and data gathered from users.
- Built assets and the style guide for the app based on the Amicable brand.
- Created solutions for managing goals, events, and contact between parents.
UX Designer for Financial Web App
Flat World Partners Holdings, LLC
- Built Yves Blue Analytics web platform.
- Managed platform branding and style guide.
- Designed a graph representation of specific metrics.
- Worked on a customized report view.
- Worked on brand materials for print.
UX Designer/Brand Designer
FCI Capital
- Created a logo for FCI Capital's new flagship product, Bedrock.
- Prepared 15 screens for wireframes for the Bedrock web app.
- Designed a responsive web app.
- Crafted the landing page for the app.
- Worked on a style guide for their upcoming products.
UX Designer
Outfittery
- Designed a new onboard funnel.
- Worked on the iOS version of the onboard funnel.
- Designed a new dashboard and account page.
- Worked on photography styling for the onboard funnel.
- Prepared a new style guide and worked on consistency for the platform.
Web App, UX Designer
Carnahan Group
- Helped create the new healthcare platform FMVMD™.
- Designed the landing page for the platform.
- Worked closely with the developer on responsive design.
- Prepared and designed a short story animation showing the most important features of the platform.
- Worked on flyers and brand materials.
UX/UI Lead Designer
uLab
- Designed a complete UI for a travel mobile application.
- Worked on optimization of a product for effective and enjoyable use.
- Designed and advised the wireframing for the most essential parts of the app.
- Created an InVision-based prototype that included over forty working screens.
- Designed brand materials and presentations for investors.
Freelance Senior Graphic Designer
Virtual People
- Created over 100 web designs.
- Ranked third place in Lang Lion for best web design for a language school.
- Worked on mobile/web application designs for eCommerce software.
- Successfully prepared the web design and marketing materials for one of the biggest real estate developers in Szczecin, Poland.
- Designed complete brand identification for more than fifteen companies.
Web/Brand Designer
Redicom
- Redesigned the company's brand logo and theme.
- Prepared new stationery materials, such as business cards and A4 letterhead.
- Designed the new company website.
- Designed the new landing page and logo for the company's flagship products.
- Helped choose proper brand colors and fonts.
UI/UX Lead Designer
Nettium
- Created a new experience and overall feel for the new casino website.
- Created new interaction features and improved existing ones.
- Enhanced the UX for the existing web/mobile registration form.
- Worked on responsive design for the new website project.
- Worked as a lead UX designer.
UX/UI Designer
Fivepane
- Designed a website from ready wireframes.
- Improved and added new functionalities.
- Prepared the responsive version.
- Created templates for marketing campaigns.
- Prepared the landing page.
Web Designer, UX Designer
CieTrade
- Designed a website for CieTrade commodity trading software.
- Worked on responsive design for CieTrade.net.
- Advised in the redesign of key sections for CieTrade.com.
- Designed banners/printing adds for CieTrade.com and CieTrade.net.
- Helped to build a user-friendly flow for the CieTrade.net website.
Senior Graphic Designer
E-lady: Lingerie E-shop
- Designed monthly newsletter campaigns.
- Designed sub-websites for marketing campaigns.
- Edited and retouched photos.
- Designed business cards, flyers, and other marketing materials.
- Redesigned the company brand colors and recreated the logo from a small JPG file into a fully resizable vector format.
Freelance Senior Graphic Designer
Proti
- Designed over 300 websites.
- Designed ninety websites for lawyers and legal advisers.
- Awarded Best Lawyer Website in 2014.
- Created complete brand identification for over thirty companies.
- Designed complete brand identification, website, and e-shop for Wunderart (marketing support for homemade artisans).
UX Lead Designer
Where Are You Now? Ltd. (UK/Poland)
- Redesigned the website interface, which was warmly welcomed by members and industry alike.
- Created new usability solutions and applied a new clean and intuitive feeling.
- Prepared a very successful marketing campaign (competition page, member profile skin, and banners) for The Darjeeling Limited movie.
- Created advertisement banners (internal offers and website ads).
- Designed a new style guide and brand colors.
Education
Master of Science Degree in Sociology
University of Szczecin - Poland
Bachelor's Degree in Sociology (Human Behaviors)
University of Szczecin - Poland
Skills
Tools
Figma, InVision, Sketch, Adobe Illustrator, Adobe Photoshop, Marvel App, Zeplin, Adobe Dreamweaver, Marvel, Adobe, Jira, Asana
Platforms
iOS, Android
Other
User Interface (UI), Mobile Design, App UI, App UX, Web App UX, Web UX, User Experience (UX), Mobile UX, Mobile Web, Web Design, Responsive Web Design (RWD), Web App Design, Mobile UI, iOS App Design, Prototyping, UX Prototyping, Wireframing, SaaS Design, Brand Identity, eCommerce Web Design, B2B, Image Manipulation, Branding, MindMeister, Landing Page Design, Dashboard Design, Responsive UI, UX Design, eCommerce Design, Design, User Flows, iOS UX Design, iOS UI Design, Mobile Applications, Mobile Prototypes, Responsive Design, Web App UI, Analytics, Visual Storytelling, UI Style Guides
Experience
- Web Design - 15 years
- Responsive Web Design (RWD) - 15 years
- User Experience (UX) - 9 years
- Mobile Design - 8 years
- Sketch - 7 years
- Web App Design - 7 years
- SaaS Design - 6 years
- Figma - 3 years
Tools
- Figma
- Sketch
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