Rahim is available for hire
Hire RahimRahim Masunu
Verified Expert in Design
Designer
Location
Richmond, VA, United States
Toptal Member Since
June 14, 2017
With ten years' experience as a designer, Rahim’s career focuses on creatively spotlighting global brands and products through digital platforms. Triple-A brands include Sony PlayStation, eBay, Nike, Cartoon Network and Axe. He's passionate about integrating UI and UX to create innovative experiences to tell brand stories. Also with skills in branding and creative strategy, Rahim enables brands to create their voice and new visual conversations.
Work Experience
Product Design Lead
2022 - 2023
All Athlete, Inc.
- Redesigned the entire platform experience for the iOS ecosystem. This also carried to the web as I managed two designers to implement the system I designed.
- Built all icons and explored new typography and photographic visuals that best matched the new platform.
- Created marketing materials from the new design language like in-app banners, social posts and brochures, and company merch.
- Created the first AI measuring system for athletes looking to measure themselves or capture their personal best sport tests.
- Worked with the development team on bi-weekly standups to discuss development, the materials they needed, and future development ideas for the platform.
Technologies: Product Design, Mobile Design, Figma, Adobe Illustrator, Adobe Photoshop, Mobile App Design, Mobile, iOS, Conceptual Design, High-fidelity Mockups, Design Leadership, Web UI Design, MVP Design, UI Motion
Associate Creative Director
2020 - 2022
The Martin Agency
- Helped to pitch the Unilever AXE business and won it through new creative initiatives and strategies that focused on Gen-Z marketing.
- Worked with Uniliver AXE to launch a global marketing campaign in North America, Europe, and Asia.
- Created distinctive brand visual guidelines for Unilever AXE that was more vibrant and pulsating with Gen-Z Energy.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Graphic Design, Marketing Design, Social Media Design, Ads, Social Media, Digital Marketing Design, Conceptual Design, Design Leadership, Newsletters
Web and Mobile Designer
2019 - 2021
Pathfinders Technology Limited
- Revamped their online betting site completely. Created icons, systems, assets, and a user interface that was functional. This success led to the company retaining me and introducing four more projects.
- Built an esports Betting app that was gamified to encourage more bettors, but mostly bettors who were new in the world of esports betting. We did this by decluttering the legacy betting system in favor of a more user-friendly one.
- Created a site for esports enthusiasts to lure newbies to the sports betting app and learn more about their esports teams, games, and results.
Technologies: Illustration, Web Design, User Experience (UX), User Interface (UI), SVG, SVG Animation, Online Gaming, Gaming Platforms, Graphic Design, Figma, Mobile App Design, Mobile, iOS, Conceptual Design, High-fidelity Mockups, Web UI Design, Web UX Design, MVP Design
Senior Art Director
2017 - 2019
72andSunny
- Worked on concepts and art direction for eBay’s global campaign.
- Designed for the company's social media and some digital work, like banners and Instagram stories for eBay.
- Created new visual language for eBay through photographic style research and design.
- Worked on UGG's 40th anniversary campaign. We took the spirit of California to create a global narrative around those who are unafraid to explore the edges.
Technologies: Adobe CC, Art Direction, Branding, Marketing, Paid Advertising, Ad Design, Graphic Design, Marketing Design, Social Media Design, Logo Design, eCommerce, Ads, Social Media, Mobile, Conceptual Design, High-fidelity Mockups
Art Director
2014 - 2017
J Walter Thompson
- Designed the UI and created the UX prototype of a unique digital platform for AXE that linked to Spotify's API to match people listening to the same song.
- Directed film and photoshoots for the AXE platforms.
- Produced materials for print such as advertisements, promotional materials, and merchandise.
- Created website landing pages and digital marketing campaigns.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Art Direction, Branding, Marketing, Paid Advertising, Ad Design, Graphic Design, Marketing Design, Ads, Social Media, Conceptual Design
Interactive Designer
2012 - 2015
Bartle Bogle Hegarty
- Contributed to the UI for a unique digital experience that turned PlayStation trophies into bidding currency where players could use their trophies to bid on exclusive items from the PlayStation store.
- Created the UI that turned PlayStation game footage into personalized ads.
- Designed website landing pages, microsites, web apps, and digital campaigns.
- Edited and retouched photos.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Art Direction, Mobile Design, User Interface (UI), Websites, Branding, Responsive Web Design (RWD), UI Design, Paid Advertising, Ad Design, Marketing Design, Ads, iOS, Conceptual Design
Design Intern
2012 - 2012
Wieden + Kennedy
- Contributed to the art direction of campaigns for Nike's subsidiary, Dick's Sporting Goods.
- Designed presentations for advertising campaigns.
- Researched new visual languages for Nike campaigns.
Technologies: Adobe Photoshop, Art Direction, Paid Advertising
Creative Intern
2011 - 2011
Cartoon Network
- Contributed to the rebranding of Cartoon Network.
- Assisted in creating a game app.
- Developed advertising designs for weekly shows.
Technologies: Adobe Illustrator, Adobe Photoshop, Art Direction, Paid Advertising
Education
2007 - 2011
Bachelor of Fine Arts Degree in Advertising Design and Motion Media Design
Savannah College of Art & Design - Georgia
Experience
Collaboration That Works
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