Ram Kumarasubramanian, Designer in Toronto, ON, Canada
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Ram Kumarasubramanian

Verified Expert  in Design

Designer

Location
Toronto, ON, Canada
Toptal Member Since
October 13, 2015

Ram is a UX designer and researcher with business chops. He helps bridge user goals and business needs and has 5+ years of experience building websites and apps. Ram completed his master's degree specializing in human-computer interaction from the University of Michigan and is also a certified usability analyst (CUA) with an MBA in marketing from Hofstra University.

User ResearchUX DesignUsability TestingAxure RP ProMobile App DesignUser InterviewsApp UXWeb App UXWireframingPersonasPaper PrototypingiOSSketchWordPressAdobe Illustrator

Portfolio

Work Experience

UX Researcher

2019 - PRESENT
Rogers Communications
  • Contributed to user research, user interviews, usability testing, tree testing, and card sorting.
Technologies: Card Sorting, Tree Testing, Usability Testing, User Interviews

User Experience Researcher

2016 - 2018
Freshworks
  • Conducted user studies, collected feedback, provided recommendations, and coordinated with design and product teams in the redesign and launch of Freshdesk’s new user interface.
  • Researched and provided recommendations for revamping and building actionable dashboards for Freshchat, Freshdesk, Freshcaller, and Freshservice.
  • Scheduled and facilitated calls with 70+ customers in collaboration with product managers, designers, and developers.
  • Crafted user personas and stories to build organization-wide empathy for users.
  • Delivered summary reports and videos that highlighted customer needs and pain points.
  • Built a beta user list of customers for getting continuous feedback on upcoming and new product features.
  • Compiled and organized research data for prioritizing product roadmap and responding to customer feedback.
Technologies: Dovetail, Axure, Marvel, Sketch

User Experience Specialist

2015 - 2016
JOOL Health
  • Collaborated with the CEO, design, and development team to launch the JOOL iOS and Android apps by developing interactive prototypes and conducting user research that informed the product design.
  • Conducted 50+ hours of usability tests with 75+ representative users to gauge overall effectiveness, level of engagement, and usability.
  • Contributed to the development of a successful mobile product within a dynamic, agile development environment.
  • Crafted user personas that informed feature design and functional decisions made by the team.
  • Developed and updated accurate, high-fidelity wireframe screens layouts and clickable prototypes on Axure.
  • Provided summary reports of all usability findings along with recommendations for improvement.
Technologies: Sketch, Axure

Web and Graphic Designer

2015 - 2015
University of Michigan
  • Managed and edited the multidisciplinary design program (MDP) website with an emphasis on improving usability.
  • Designed print and web collateral for promoting the MDP program projects and recruiting participants for 400+ student positions.
  • Crafted the logo for the design immersion program geared towards first-year engineering students.
  • Created components for the website consistency.
  • Designed handouts for events.
Technologies: Sketch, Adobe Illustrator, WordPress
2014 - 2016

Master of Science in Information Degree in Human Computer Interaction

University of Michigan - Ann Arbor, Michigan

2010 - 2012

Master of Business Administration Degree in Marketing

Hofstra University - Hempsted, New York

2003 - 2007

Bachelor's of Engineering Degree in Electronics and Communication

Anna University - Chennai, India

APRIL 2014 - PRESENT

Certified Usability Analyst (CUA)

Human Factors International, Inc

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