Ram Kumarasubramanian
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since January 23, 2018
Ram is a UX designer and researcher with business chops. He helps bridge user goals and business needs and has 5+ years of experience building websites and apps. Ram completed his master's degree specializing in human-computer interaction from the University of Michigan and is also a certified usability analyst (CUA) with an MBA in marketing from Hofstra University.
Portfolio
JOOL Health
What 2 Wear
Minowe - Online Language Learning
EvDoRi
Campus Clan
Work Experience
UX Researcher
Rogers Communications
- Contributed to user research, user interviews, usability testing, tree testing, and card sorting.
User Experience Researcher
Freshworks
- Conducted user studies, collected feedback, provided recommendations, and coordinated with design and product teams in the redesign and launch of Freshdesk’s new user interface.
- Researched and provided recommendations for revamping and building actionable dashboards for Freshchat, Freshdesk, Freshcaller, and Freshservice.
- Scheduled and facilitated calls with 70+ customers in collaboration with product managers, designers, and developers.
- Crafted user personas and stories to build organization-wide empathy for users.
- Delivered summary reports and videos that highlighted customer needs and pain points.
- Built a beta user list of customers for getting continuous feedback on upcoming and new product features.
- Compiled and organized research data for prioritizing product roadmap and responding to customer feedback.
User Experience Specialist
JOOL Health
- Collaborated with the CEO, design, and development team to launch the JOOL iOS and Android apps by developing interactive prototypes and conducting user research that informed the product design.
- Conducted 50+ hours of usability tests with 75+ representative users to gauge overall effectiveness, level of engagement, and usability.
- Contributed to the development of a successful mobile product within a dynamic, agile development environment.
- Crafted user personas that informed feature design and functional decisions made by the team.
- Developed and updated accurate, high-fidelity wireframe screens layouts and clickable prototypes on Axure.
- Provided summary reports of all usability findings along with recommendations for improvement.
Web and Graphic Designer
University of Michigan
- Managed and edited the multidisciplinary design program (MDP) website with an emphasis on improving usability.
- Designed print and web collateral for promoting the MDP program projects and recruiting participants for 400+ student positions.
- Crafted the logo for the design immersion program geared towards first-year engineering students.
- Created components for the website consistency.
- Designed handouts for events.
Education
Master of Science in Information Degree in Human Computer Interaction
University of Michigan - Ann Arbor, Michigan
Master of Business Administration Degree in Marketing
Hofstra University - Hempsted, New York
Bachelor's of Engineering Degree in Electronics and Communication
Anna University - Chennai, India
Certifications
Certified Usability Analyst (CUA)
Human Factors International, Inc
Skills
Tools
Axure RP Pro, Microsoft Visio, Sketch, Marvel, Adobe Illustrator, Sketch 2
Platforms
iOS 11, iOS, Axure, Dovetail, WordPress
Industry Expertise
Healthcare, Health
Other
User Research, UX Design, Usability Testing, Blogging, Qualitative Research, Interaction Design (IxD), Mobile App Design, User Interviews, Tree Testing, Card Sorting, App UX, Smart Watches, Reminders, Web App UX, Language Learning, Wireframing, Personas, Sketching, Paper Prototyping, Mobile UX, B2C, Clothing, Recommendation Systems, Catalog Design, Personalization, Event Management
Experience
- Blogging - 10 years
- UX Design - 3 years
- Usability Testing - 3 years
- Axure RP Pro - 3 years
- User Research - 3 years
- Interaction Design (IxD) - 3 years
- Qualitative Research - 3 years
- Mobile App Design - 2 years
Tools
- Axure RP Pro
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