Regina Rakhlin, Designer in New York, NY, United States
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Regina Rakhlin

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
June 1, 2020

Regina has a proven track record for creating world-class digital products that grow global brands such as Tiffany & Co., Victoria's Secret, MAC Cosmetics, MIRA Beauty AI, Phillip Jeffries, and more. She has over 15 years of experience in UI/UX, digital design, and strategy. Regina's passion for problem-solving is driven by simplifying, organizing, and optimizing.

Portfolio

Work Experience

Founder | CPO

2018 - PRESENT
RD Digital​
  • Designed and managed multiple, complex initiatives simultaneously.
  • Led collaborative strategy and brainstorming sessions with executive leaders.
  • Presented experiences for various B2C and B2B clients including MIRA Beauty AI, Phillip Jeffries, Blackbox, Habitual, Peek Kids, Crane Stationery, Aretsky Patroon, and more.
  • Conducted usability test, competitive landscape analysis to support recommendations, design exploration, and decision making.
Technologies: Dashboards, Dashboard Design, Fashion Design, Web App UX, B2C, Branding, Editorial Design, Blog Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Design, Presentation Design, Infographics, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Mobile Web Design, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Mobile First, Low-fidelity Mockups, High-fidelity Mockups, Web UI, Web Design, Atlassian, Figma, Airtable, Prototyping, UX Strategy, UX Design, Mobile Design, Product Design, Wireframing, User Flows, UX Research, User Requirements, UI Design, eCommerce, Microsoft Office, Google Docs, Apple Keynote, Adobe CC, InVision, Sketch, Competitor Analysis & Profiling, Design Leadership, WordPress, POS, AI Design

CX Strategist | UX Director

2019 - 2020
Valtech​
  • Led the customer journey and digital experience strategy for the suite of MAC Cosmetics in-store connected experiences.
  • Interfaced and collaborated with MAC’s leadership and stakeholders via strategy ideation, experience workshop, and product presentations.
  • Delivered quality products with challenging objectives despite compressed timelines.
Technologies: Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, Adobe Photoshop, Adobe Illustrator, Presentation Design, Infographics, User Interface (UI), User Experience (UX), Mobile Web Design, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Low-fidelity Mockups, High-fidelity Mockups, RFID, WiFi, Prototyping, UX Strategy, UX Design, Mobile Design, Lean UX, Product Design, Wireframing, User Flows, User Requirements, Digital Design, eCommerce, Slack, Google Docs, Microsoft Office, Jira, Confluence, Zeplin, InVision, Adobe CC, Sketch, Competitor Analysis & Profiling, Design Leadership, POS, AI Design

UX Director​

2002 - 2018
Victoria’s Secret​
  • Managed the creation and execution of the digital product with a remote and local UX design team.
  • Coached and designed informed solutions that leveraged design systems and UX best practices.
  • Created usability prototypes for assumption validation and gained insights.
  • Identified test-and-learn agenda items to increase revenue and optimize digital performance.
  • Ensured cross-functional alignment to optimize processes, methodologies, relevant emerging trends, and tools.
  • Conducted internal/external collaboration to align on realistic limitations, priorities, and timelines.
  • Led the art direction of internal and external teams that were focused on content and user experience.
  • Managed simultaneously projects of varying scopes and timelines.
  • Designed major business initiatives: holiday creative, high-profile launches, introduction to new sub-brands, and a site redesign.
  • Created layouts and business cases for digital project initiatives.
Technologies: Fashion Design, Web App UX, B2C, Branding, Editorial Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Design, Presentation Design, Infographics, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Mobile Web Design, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Mobile First, Low-fidelity Mockups, High-fidelity Mockups, Web UI, Web Design, Prototyping, UX Strategy, UX Design, Mobile Design, Lean UX, Product Design, Wireframing, User Flows, UX Research, UI Design, HipChat, Google Docs, Microsoft Office, Jira, Confluence, InVision, Adobe CC, Sketch, Competitor Analysis & Profiling, Design Leadership, Web App Design, POS

Art Director

1998 - 2002
Tiffany & Co.​
  • Played an integral role in launching their first eCommerce site along with a redesign.
  • Art directed photography and retouched images along with preparing them for production.
  • Designed many high-profile and business driver initiatives.
Technologies: B2C, Branding, Editorial Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe Illustrator, Print Design, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, High-fidelity Mockups, Web UI, Web Design, UX Strategy, UX Design, Digital Design, eCommerce, Adobe Creative Suite, Competitor Analysis & Profiling, Design Leadership
1993 - 1997

Bachelor of Fine Arts Degree in Graphic Design

School of Visual Arts - New York, NY, United States

Tools

Microsoft Office, Atlassian Suite, Adobe CC, InVision, Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Zeplin, Atlassian, Apple Keynote, Google Docs, Confluence, Jira, Slack, HipChat, Adobe Creative Suite, InVision Studio, Google Slides, Figma, Airtable

Platforms

Shopify, WordPress

Industry Expertise

Fashion & Beauty

Other

User Requirements, UX Research, UI Design, eCommerce, Digital Kiosks, User Flows, Wireframing, Digital Design, Product Design, Lean UX, Mobile Design, UX Design, Customer Experience, UX Strategy, Landing Page Design, Visual Design, Responsive, Mobile Web Design, Web Design, Web UI, High-fidelity Mockups, Low-fidelity Mockups, Mobile First, Conversion, Conversion Rate, Conversion Rate Optimization (CRO), Landing Pages, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Content Creation, Responsive Design, Banner Design, Infographics, Presentation Design, Print Design, Checkout, eCommerce Design, eCommerce Platforms, eCommerce UI, eCommerce UX, eCommerce Web Design, Web UX, Article Design, Editorial Design, Branding, B2C, Fashion Design, Competitor Analysis & Profiling, Design Leadership, Web App Design, POS, Prototyping, Blog Design, Web App UX, Dashboard Design, Dashboards, Premium Content Subscriptions, AI Design, Apps, Usability Testing, Service Design, UX Process, Design Sprints, Research Analysis, Digital Product Design, Tablet Design, Mobile Web, Digital Experience Design, Subscriptions, Design Systems, Agile UX, Augmented Reality (AR), Functional Specifications, RFID, WiFi, Artificial Intelligence (AI), Notion

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