Ricardo Portocarrero

Designer in Savage, MN, United States

Member since October 19, 2016

Ricardo is a multidisciplinary designer focused on digital product design, brand identity, and business transformation. He has worked with diverse clients developing and refining digital products and platforms for small businesses to global corporations based out of Latin America and the US.

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Portfolio

Digital Design

Wave Visual Design
Superviz | 360º Video Conferencing
Marshall Headphones
- Web Design
- Design Direction
- UX Design
- UI Design
- Visual Design
- User Interface (UI)
- eCommerce
- User Experience (UX)
- Responsive Web Design (RWD)
- Visual Hierarchy
- eCommerce UX
Holiday Retirement | Milo
- UX Design
- Interaction Design (IxD)
- Responsive Design
- Progressive Web Applications (PWA)
- UI Design
- Web Design
- Mobile UI Design
- Design Systems
- UI Style Guides
- UI Patterns
- Visual Design
- Mobile Design
- UI Pattern Library
- User Interface (UI)
- eCommerce
- User Experience (UX)
- Responsive Web Design (RWD)
- Visual Hierarchy
Animal Ideas + Films
Andinos Revamp
- UX Design
- Innovation
- Value Proposition
- User Interface (UI)
- Branding
- Visual Design
- Web Design
- UI Design
- User Experience (UX)
- Responsive Web Design (RWD)
- Visual Hierarchy
SmartBank
- UX Design
- Dashboard Design
- Online Banking
- Financial Services
- UI Design
- Visual Design
- Design Systems
- Mobile Design
- UI Pattern Library
- User Interface (UI)
- Web Design
- User Experience (UX)
- Responsive Web Design (RWD)
- Visual Hierarchy
Langdrill

Employment

Senior Product Designer
2020 - PRESENT
Y Media Labs
- Built part of the team that worked for YML's Ad Age A-List awards submissions in 2021 and 2022. At the last one, YML was honored with the Inaugural Customer Experience Agency of the Year.
- Collaborated with a multidisciplinary team to establish a new product detail page (PDP) on the eCommerce experience for YETI. I was directly in charge of defining the visual and user interface (UI) design based on the content strategy.
- Worked on multiple client engagements and internal growth initiatives, moving between branding to digital product design for brands such as State Farm, Yeti, Albertsons Companies, and many more.
Technologies: Figma, Notion, Adobe After Effects, Adobe Suite, Web Design, UI Design, User Interface (UI), User Experience (UX), UX Design, Responsive Web Design (RWD), Visual Hierarchy, eCommerce UX
UI Consultant | Digital Product Designer
2020 - 2020
Hammerhead (Contract)
- Worked on the design of the corporate website and interface concept for the brand new product landing page.
- Delivered the final design of the user interface as well as the breakpoints.
- Worked alongside the design director and content producer to define the website architecture and interactions to elevate the product release.
Technologies: eCommerce, User Experience (UX), Mobile Design, Web Design, Figma, Zeplin, Adobe Suite, Sketch, Responsive Web Design (RWD), UI Design, Web UX, Landing Pages, Landing Page Design, Websites, User Interface (UI), UX Design, Visual Hierarchy, eCommerce UX
UI Consultant | Digital Product Designer
2020 - 2020
McKinsey & Company, Brazil (Contract)
- Helped to design a pilot of an e-commerce travel platform focused on corporate clients.
- Worked alongside the product design team to sketch out, wireframe, and discuss user interface nuances from interaction to prototyping using a variety of tools and methods.
- Helped to build out the UI specifications and the emerging design system by creating specific libraries and components.
- Collaborated closely with developers to support the handoff and review process assuring the best level of quality.
Technologies: eCommerce, User Experience (UX), Mobile Design, Digital Product Design, Zeplin, Sketch, Figma, Responsive Web Design (RWD), Web Design, UI Design, Web UX, Landing Pages, Landing Page Design, Websites, User Interface (UI), UX Design, Visual Hierarchy
Digital Product Designer
2017 - 2020
McClennan Masson (Contract)
- Contributed to the design and execution of the Holiday Retirement's pilot program launching, Milo, a comprehensive ecosystem of web apps focused on helping seniors thrive at home.
- Designed and developed the UI assets for the whole PWA solutions involved in Milo, including the companions, the seniors, the seniors' family, the sales force, and the general manager.
- Worked alongside the strategy team and developers on several client pitches, from the concept vision and strategy to prototyping, testing, and final QA.
- Helped the marketing team create assets for social media marketing, advertisements, and press assets.
- Redesigned the 10012 brand's visual identity, digital material, and marketing material.
- Designed and produced a business book focused on innovation and strategy.
- Ensured the quality of implementation met the design requirements in every single project delivered.
Technologies: User Experience (UX), Web Design, Mobile Design, Digital Product Design, Principle, Figma, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Responsive Web Design (RWD), UI Design, Web UX, Landing Pages, Landing Page Design, Websites, User Interface (UI), UX Design, Visual Hierarchy
UI Consultant | Digital Product Designer
2019 - 2019
The Hive Brazil (SmartBank)
- Worked alongside the product design team to sketch out, wireframe, and discuss user interface nuances from interaction to prototyping using a variety of tools and methods.
- Helped and collaborated with UX designers and participate in research activities to deeply understand user needs as well as to validate product hypotheses in order to reach specific findings.
- Worked on the design of the MVP of the internet banking tool, looking at the needs and using collected data through research.
- Led and defined the UI specifications and the emerging design system by creating specific libraries and components for each one of the product devices.
- Collaborated closely with developers to support the handoff and review process assuring the best level of quality.
- Defined and executed product branding elements in collaboration with the design team and go-to-market team.
- Helped to shape and define the design team culture, as well as implementing technical tools to improve performance and delivery.
Technologies: User Experience (UX), Mobile Design, Digital Product Design, InVision, Zeplin, Adobe Suite, Sketch, Figma, Responsive Web Design (RWD), Web Design, UI Design, Web UX, Landing Pages, Landing Page Design, Websites, User Interface (UI), UX Design, Visual Hierarchy
Design Lead (Contract)
2018 - 2019
I&CO (formerly Inamoto & Co)
- Worked on multiple client assignments, moving between branding to digital product design in clients such as Kaikatsu, Theory.com, Audible, and Laithwaites.
- Designed an eCommerce proposal for Theory.com—a New York-based men's and women's contemporary fashion label that sells clothes and accessories.
- Participated in the client pitch for the Audible experimental app—an online audiobook store from Amazon, delivering UI designs and visual design rationale.
Technologies: eCommerce, User Experience (UX), Web Design, Mobile Design, InVision, Zeplin, Figma, Adobe Suite, Sketch, Responsive Web Design (RWD), UI Design, Web UX, Landing Pages, Landing Page Design, Websites, User Interface (UI), UX Design, Visual Hierarchy, eCommerce UX
UI Consultant | Visual Design Specialist (Contract)
2017 - 2018
10012 Beyond Digital
- Worked from the conception to delivery of projects for multiple clients on product design and branding.
- Redesigned and developed the 10012 brand's visual identity, digital material, marketing material, and company responsive website.
- Designed and produced a business book focused on Innovation and strategy.
- Made press materials for several websites, prototypes, and presentations.
- Collaborated with other team members from around the globe and assured the quality of the deliverables.
Technologies: User Experience (UX), Web Design, Mobile Design, Digital Product Design, InVision, Zeplin, Adobe Suite, Sketch, Figma, Responsive Web Design (RWD), UI Design, Web UX, Landing Pages, Landing Page Design, Websites, User Interface (UI), UX Design, Visual Hierarchy
UI Consultant | Visual Design Specialist (Contract)
2016 - 2016
YDreams Global
- Worked on several UI and visual design assignments for clients such as Cisco and FGV Fundação Getulio Vargas.
- Designed and collaborated with the design team on the whole digital product branding development for the Cisco brand activation, during the Rio 2016 Olympic Summer Games.
- Designed and produced an environmental project for FGV (Fundação Getulio Vargas) delivering the final designs of the user interfaces.
Technologies: User Experience (UX), Web Design, Mobile Design, Digital Product Design, InVision, Marvel, Adobe Suite, Sketch, UI Design, User Interface (UI), UX Design, Responsive Web Design (RWD), Visual Hierarchy

Education

Professional Certification in Graphic Design
2003 - 2007
Corporación Universitaria Taller Cinco - Bogotá, Colombia

Certifications

Desarrollo de Habilidades Gerenciales (Management Skills Development)
OCTOBER 2014 - PRESENT
ADEN International Business School

Experience

Location

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Designer in Savage, MN, United States

Portfolio

Employment

Senior Product Designer

UI Consultant | Digital Product Designer

UI Consultant | Digital Product Designer

Digital Product Designer

UI Consultant | Digital Product Designer

Design Lead (Contract)

UI Consultant | Visual Design Specialist (Contract)

UI Consultant | Visual Design Specialist (Contract)

Education

Certifications

Experience

Location