Riccardo Lavezzari
Verified Expert in Design
Designer
Munich, Bavaria, Germany
Toptal member since June 5, 2019
Riccardo is a UI/UX designer with 10+ years of experience. He's experienced in product design and strategy, mainly for highly complex products. He focuses on usability and interfaces, translating users' needs into tangible experiences. Thanks to his international project activities in Europe and Asia, Riccardo had the opportunity to operate in multicultural teams, startups and enterprises, and different fields (education, sports, wellness, fintech, streaming, healthcare, and recruiting).
Portfolio
Redesign the Swimming Training
Design the Learning Experience
Customize Your Pizza
The Payment Experience
Plan Your Expenses
Work Experience
Lead UX Designer
Joyn GmbH
- Led multi-platform design projects by optimizing the first experience and onboarding, home and landing pages, visual consistency, and new flows' design according to the business requirements across platforms (web, apps, and TV).
- Spearheaded innovation-driven projects, working with the research and data teams to identify future strategies and areas of innovation and translate them into real prototypes and products.
- Collaborated with a team of designers, researchers, developers, and PMs to design and optimize flows focusing on business user needs, following an Agile methodology.
Senior UX Designer and Design Manager
italki
- Managed the design strategy and user experience of the company sites and apps.
- Designed products and flows to improve and simplify the general experience: the failure rate decreased by 25%, returning users increased by 18%, and the purchase rate increased by 8%.
- Completely redesigned the student platform and designed the company app and a platform for the community's teacher from scratch.
- Conducted user research, user testing, data analysis, and surveys to design and validate flows, pages, and products.
- Led and managed the design team activities and collaborate with PM, QA, tech, and marketing teams.
UX/UI Designer
Accenture
- Created an innovative strategy and experience on digital platforms, based on a user-centered approach in the banking and consumer fields, between Milan, Turin, Geneva, and Dubai.
- Designed high-quality flow and artboards aligned with the companies' VI, strategy, and goals.
- Worked independently but continuously in contact with the UX/UI team and the clients.
UX/UI Designer
Technogym
- Created and reviewed the company user experience, interaction, visual approach, and guidelines on their products and digital platforms.
- Designed multiple products for multiple platforms: native apps, responsive sites, smart TVs, and equipment monitors.
- Managed external design resources and suppliers.
- Worked on innovative projects related to wearable technologies for the medical and the sports fields.
UX Designer Consultant
VipLüyou
- Conducted deep user user-centered research (focus groups, user interviews, data analysis) to analyze the Chinese user to provide data and info about their traveling experience.
- Designed the strategy for a website and a native app for Chinese customers to allow them to identify and book facilities.
- Designed and tested a visual style, UI, interactions, and guidelines aligned with the Chinese standards and taste.
UX and Product Designer
Politecnico di Milano
- Led user and market research, surveys, trends discovery, and analysis.
- Designed multiple apps and products for the sport, health, and medical fields.
- Managed directly the relationships between the department, clients, and suppliers.
UX and Product Designer
JungleFish Shanghai
- Conducted multiple research technique like user and market research, ethnography, surveys to identify a brand/product perception in different geographic areas.
- Defined the correct design strategy to introduce successfully a western (American and European) brand/product in the Chinese market and vice-versa.
- Designed or redesign companies' brands/sites/apps/products to meet new market requirements.
Education
Master's Degree in Design and Engineering
Politecnico di Milano - Milano, Italy
Bachelor's Degree in Product Design
Politecnico di Milano - Milano, Italy
Skills
Tools
Sketch, Zeplin, Adobe Illustrator, Miro, Adobe Photoshop, Axure RP Pro, InVision, ProtoPie, Jira, Flinto
Platforms
Figma, iOS, Web, Android, Axure, Android TV, Apple TV
Industry Expertise
Education, Sports, Health & Wellness, Healthcare, Food & Beverage, Fitness, Banking & Finance
Other
UX Design, User Workflows, Product Design, Mobile App Design, User Flows, Wireframing, Wireframe to Product, User Journey Maps, Story Mapping, UX Flows, UX Strategy, UX Audits, UX Analysis, Responsive UI, Marketplace Platforms, Marketplaces, Marketplace Design, Mobile UI, Mobile UX, Dashboard Design, Responsive Web Design (RWD), iOS App Design, Art Direction, Icon Design, Mobile Payments, UI Design, Startups, Enterprise, Internet of Things (IoT), Web UX, Web UI, App UX, App UI, Responsive Design, User Experience (UX), User Interface (UI), Interaction Design (IxD), Information Architecture (IA), User-centered Design (UCD), A/B Testing, Visual Design, Digital Product Design, Design Strategy, Digital Design, Digital Brand Identity, TV App Design, tvOS UI, Android UI Design, iOS UI Design, Web UI Design, Web UX Design, Mobile Design, Mobile Apps, Android Design Guidelines, User Journeys, App Design, Tablet UI, Tablet Design, Desktop App Design, Journey Mapping, Video Streaming, Fintech, Wearable Technology, Medtech, Responsive Web Apps, Wearables, Rebranding, User Research, User Analysis, Big Data, Website Performance, Design Management, Qualitative Research, Data Analytics, Design Thinking, Web Design, Graphic Design, Over-the-top Content (OTT), iOS TV, TV UI, Web App Design, System Design, Design Systems, Prototyping, Digital Branding, Native Mobile Apps, User Testing, Language Learning, E-learning, Visual Identity, Global Strategy, Food Ordering, Flowcharts, Sports & Athletics, Sportswear Design, Ecosystem Design, B2C, Workout, Financial Design, Digital Payments, Redesign, Performance Improvement, Budgeting, Productivity Improvement, eCommerce UX, Performance Optimization, Data Analysis, Purchasing
Experience
- UX Design - 11 years
- UI Design - 11 years
- Product Design - 11 years
- Interaction Design (IxD) - 8 years
- Information Architecture (IA) - 8 years
- User-centered Design (UCD) - 8 years
- UX Strategy - 8 years
- Visual Design - 8 years
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