Product Designer in Los Angeles, CA, United States
Member since February 25, 2020
Riley is a product UI/UX designer with 4+ years of enterprise and startup experience. Her work demonstrates a track record of iteratively shipping designs that are optimized for conversion, engagement, and retention. As a systematic thinker with a specialization in cross-platform design, she is passionate about turning problems into simple, cohesive, and engaging user experiences across native mobile and web applications.
Designed an end of reading experience for iOS, Android, and Web for when a user has completed an audiobook, book, or comic, which encourages the user to rate, write a review, and select a new recommended book.
Optimized a major part of Scribd's acquisition funnel, the payment experience, by reducing user frictions with improving the credit card authentication process, error states, copy, and security.
Worked on companies pivoting credit-based business model, transitioning the audiobook service from unlimited to a credit-based system.
Designed a referral program that boosted app downloads.
Designed membership sign-up pages that successfully increased revenue and retention as well as reduced cancellations.