Ringae is a hands-on design lead who’s shipped products at startups and large corporations for 15+ years. She's helped various clients—including Google, the BBC, and Samsung—to find problems and create coherent design solutions. After launching a mobile banking iOS app, she's looking to do more of what she loves to do: create consumer-facing product designs informed by an understanding of the user and the core business strategy.
Led the design efforts across product and marketing and took Varo from early concept development through to launch in June 2017. The work output included a customer experience map, empathy maps, user flows and interactive prototypes as well as high-fidelity screen designs.
Designed a financial-coach chatbot and integrated it into the app. This was a multi-layered challenge that involved creating personality through tone of voice and iconography, as well as the more functional design of the conversational user interface itself. Unlike most chatbots, we had the additional challenge of integrating ours into an app with a standard GUI.
Ran codesign workshops with users to understand their needs. These sessions uncovered users' desire for a solution that "just shows me a number" and helps them achieve financial freedom with as little work as possible. This work directly informed the design sprint and final dashboard designs that were the key to making Varo relevant to its customers.
Ran a Google Ventures-style weeklong design sprint with C-level stakeholders. This was an intensive week that required a lot of preparation and adaptability. The sprint resulted in the current dashboard design.
Built up the design team, hiring two designers as well as contractors; also managed the team.
Led the UX efforts in a full-scale redesign of Motif's native iOS and Android apps.
Mapped the end-to-end customer experience, identifying key user types and design opportunities.
Created detailed wireframes, user flows, and prototypes while working closely with engineers to ensure that the app remained true to the design intent. Designed carefully considered transitions and used 3D space to create a meaningful map and movement through the app.
Ran remote-user testing sessions with Flinto prototypes to inform my designs.
Created a design that supports a complex set of user permissions, ensuring that the right users saw the right things and were able to gracefully onramp onto the higher level user state.
Ran user research for Google, Cibo's client. Google hired us to redesign the tools Google AdWords moderators use to moderate ad content.
Remotely shadowed moderators in different countries, having them speak out loud as they worked, explaining their processes, thoughts, and methods.
Ran one-on-one interviews with different levels of moderators and their managers to understand workflow, user needs, and constraints.
Created a detailed design document recommending an approach in creating a new user workflow and set of tools.
User Experience Design Lead
2014 - 2014
Led the UX design for a healthcare startup creating a platform to enable remote communication between doctors and patients. My involvement spanned concept development through to launch with a pilot partner.
Developed the UX model that informed the platform's overall structure and approach, across channels. A key part of the solution was to focus on context and use that to determine what to present to the user. The details of the solutions were very different for the occasional patient than they were for the doctor, an expert user, but the core principles and focus on context remained.
Designed user flows and micro-interactions for the patient iOS app and provider web app. The app design supported spatial thinking, presenting information in logical layers and within a coherent 3D space.
Redesigned Betfair’s highly transactional iPhone app and mobile web apps—significantly increasing the volume of bets placed via mobile. improving the users' access to different markets, and streamlining the betting process.
Led the UX team on a number of key projects for over a period of years.
Redesigned the navigation across the mobile iPhone-optimized iPlayer to support better mobile behaviors and constraints. Made the content immediately more available and more visible; bookmarking and browsing features were adapted to better support "save it for tonight" browsing behavior.
Developed a proposal to redesign the search on BBC.co.uk/mobile to better support context, time, and location. This was an almost entirely self-directed project: I wrote the brief, determined scope, timeline, and deliverables and managed the relationship with stakeholders. I presented the solutions to various heads of department and circulated the proposal widely.
Completely redesigned the BBC’s moderation system, a web app used to review thousands of pieces of user-submitted content every day. Ran contextual interviews that significantly informed design choices. The streamlined redesign significantly reduced moderation costs.