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Ringae Nuek

Ringae Nuek

San Francisco, CA, United States
Member since September 15, 2017
Ringae is a hands-on design lead who’s shipped products at startups and large corporations for 15+ years. She's helped various clients—including Google, the BBC, and Samsung—to find problems and create coherent design solutions. After launching a mobile banking iOS app, she's looking to do more of what she loves to do: create consumer-facing product designs informed by an understanding of the user and the core business strategy.
Ringae is now available for hire
  • Launching a Mobile Bank from Scratch
  • Building Trust Through Content
  • Crafting Conversations
  • Investing Made Mobile
  • Designing for Remote Primary Care
  • Visualizing Stock Volatility
  • Design Consultant (Design Strategy, UX, Research Lead)
    2017 - PRESENT
    Topology Eyewear
    • Led one-on-one interviews with users and customers to understand user needs and attitudes towards the product. Interviews have ranged from in-person, remote, and in-event during sales pop-ups.
    • Managed the content strategy work focused on creating material to build trust in-app.
    • Crafted content (copy and UI), then tested and iterated on it for relevance and clarity.
    • Ran a Google Design sprint with the senior leadership team.
    • Prototyped content and designed a UX framework that better supports it.
    Technologies: Sketch, Flinto, Mural, Adobe Photoshop, Adobe Illustrator, Principle
  • Head of Design
    2016 - 2017
    Varo Money
    • Led the design efforts across product and marketing and took Varo from early concept development through to launch in June 2017. The work output included a customer experience map, empathy maps, user flows and interactive prototypes as well as high-fidelity screen designs.
    • Designed a financial-coach chatbot and integrated it into the app. This was a multi-layered challenge that involved creating personality through tone of voice and iconography, as well as the more functional design of the conversational user interface itself. Unlike most chatbots, we had the additional challenge of integrating ours into an app with a standard GUI.
    • Ran codesign workshops with users to understand their needs. These sessions uncovered users' desire for a solution that "just shows me a number" and helps them achieve financial freedom with as little work as possible. This work directly informed the design sprint and final dashboard designs that were the key to making Varo relevant to its customers.
    • Ran a Google Ventures-style weeklong design sprint with C-level stakeholders. This was an intensive week that required a lot of preparation and adaptability. The sprint resulted in the current dashboard design.
    • Built up the design team, hiring two designers as well as contractors; also managed the team.
    Technologies: iOS, Sketch, Flinto, Zeplin, Adobe Illustrator
  • Master's degree with distinction in Interaction Design
    2002 - 2002
    Domus Academy - Milan, Italy
  • Bachelor's degree cum laude in International Relations
    1994 - 1998
    Tufts University - Medford, MA, USA
  • UX Design15 years
  • Design Research12 years
  • Product Design10 years
  • Mobile App UX10 years
  • Design Strategy10 years
  • Workshop Facilitation8 years
  • Prototyping8 years
San Francisco, CA, United States
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