Robbie is available for hire
Hire RobbieRobbie Farrell
Verified Expert in Design
Designer
Location
Amsterdam, Netherlands
Toptal Member Since
March 27, 2017
Robbie has over 14 years of experience working as a full-stack product designer with agencies and corporations. He worked with multidisciplinary teams through product discovery and strategy, market and user research, prototyping, development, and testing. Robbie uses his design thinking experience to create user-centric solutions that solve real business problems, which he achieved at Booking.com, Adidas, IBM, and Intel.
Portfolio
Work Experience
UX/UI Designer
2023 - PRESENT
Self-employed
- Crafted web and app designs for some of the world's leading brands.
- Acted as a lead designer for a UX vision project for a leading travel company.
- Built a product strategy for one of Ireland's biggest software development companies.
Technologies: Apple Keynote, InVision, Principle, Sketch, Adobe Photoshop, User Interface (UI), Workshop Facilitation
Senior Product Designer
2023 - 2023
Adidas Netherlands
- Acted as a lead designer for redesigning all transactional emails across the .com site.
- Created the base of an email newsletter design system and implemented a newly designed template.
- Aligned product and design leadership on the UX strategy.
Technologies: Figma
Product Designer | Workshop Facilitator and Trainer
2017 - 2022
Booking.com
- Contributed to Booking.com's loyalty program, Genius, as a designer on partner-facing products to help properties give guests better discounts. We ran A/B tests to validate designs along with other methods such as usability testing and surveys.
- Served as a leader in design thinking and design sprints at the company.
- Launched landing pages for Booking's new airport taxi product, tourism-focused pages, and an internal landing page creation service.
Technologies: Figma
UX Designer | User Researcher
2015 - 2016
IBM Watson Health
- Designed and researched the UX for a cognitive iOS app—one of the first launched within Watson Health.
- Acted as the lead UX designer across multiple web application projects which had over 100,000+ users worldwide.
- Conducted the user research and usability testing both remotely and on-site.
- Led the design thinking workshops for product development teams.
Technologies: Axure, Balsamiq, Sketch, InVision, User Experience (UX), User Interface (UI), Workshop Facilitation
UX Designer | Front-end Developer
2013 - 2015
Intel Education
- Designed an educational content marketplace website that had over 10,000 monthly users.
- Led the design and front-end development of a responsive web application that teachers use to create lessons and content for their classes.
- Designed Android and Windows applications for accessing educational content.
Technologies: InVision, Adobe Photoshop, CSS3, HTML5, User Experience (UX), User Interface (UI)
Digital Designer
2013 - 2013
Ebow Digital Agency
- Crafted the designs for the responsive website of the GAA, Ireland’s largest sporting organization.
- Created the concept and design of a social media campaign to promote the GAA championship for 2013.
- Led the design of a virtual Visa payment card application on both web and mobile for 3V and Orange.
- Designed the newsletter marketing campaign for Maxol.
Technologies: Balsamiq, InVision, Adobe Creative Suite, User Experience (UX), User Interface (UI)
Web Designer
2009 - 2013
Flo Web Design
- Led the design and front-end development for website designs and social media campaigns.
- Facilitated the project kick-off meetings and design workshops.
- Managed up to 20+ project at a given time and took them from initial kick-off meetings through to launch.
Technologies: Sublime Text, Balsamiq, Adobe Photoshop, User Experience (UX), User Interface (UI)
Education
2015 - 2016
Level 8 Certification in Human Computer Interaction
Dún Laoghaire Institute of Art, Design and Technology - Dublin, Ireland
2013 - 2013
Certificate in User Experience Design and Research Fundamentals
UXTraining.com - Online
2008 - 2009
Level 5 Certification in Multimedia and Web Development
Cavan Institute - Cavan, Ireland
Experience
Collaboration That Works
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