Rodrigo Martinez Medina, Designer in Barcelona, Spain
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Rodrigo Martinez Medina

Verified Expert  in Design

Bio

Rodrigo is a problem-solver, not a problem-talker. His main goal is to solve any business problem the client needs. He is experienced in leading design for complex cross-functional teams.. He is skilled in collaborating with engineering, product management, and leadership to drive products from ideation to market launch. His certifications in product management and his experience as a front-end developer, makes him a great partner for any PM or Engineer.

Portfolio

Work Experience

Senior UX Designer

2024 - PRESENT
Fanvue
  • Rebuilt the full website layouts with the new branding.
  • Improved user spending, subscription, and engagement rates.
  • Worked also in the growth hacking/product growth team.
Technologies: Figma, Figma Slides, Amplitude, Microsoft Clarity, Google Analytics, Illustrator 2022, ChatGPT, Midjourney

Senior Product Designer

2021 - 2023
Decrypt
  • Revamped the Decrypt website, boosting pages, sessions, and unique visitors by 20% within five months of its launch.
  • Oversaw the initial launch, planning, and roadmap of the Decrypt University edtech product, resulting in a 30% increase in new accounts' key performance indicators (KPIs).
  • Assisted in growing newsletter subscriptions by 100,000 and minted over 250,000 NFT course certificates.
  • Designed five new company brands and website sections, including GG, SCENE, Decrypt University, EMERGE, and Degen Alley.
  • Outlined the user experience (UX) and designed the web application for 1,000x, a membership club catering to crypto enthusiasts and gamblers.
  • Mapped the UX and designed the web application for The Crypties, a Web3 awards ceremony hosted at the Faena Forum in Miami.
Technologies: Adobe CC, Agile, Blockchain, Asana, Brand Design, Brand Identity, Branding, Brand Strategy, Canva, User Stories, User Flows, User Experience (UX), User Experience Design, Illustrator CC, Photoshop CC, Figma, User Interface (UI), Visual Design, Prototyping, UI Prototyping, UX Prototyping, Wireframing, UX Wireframes, B2C, B2B, Digital Marketing Design, Web App Design, Web UI Design, Web Design, User-centered Design (UCD), Visual Identity, Brand Logos, Brainstorming, Small & Medium-sized Enterprises (SME), Quantitative Research, Business Analysis, User Journey Maps, User Journeys, User Interviews, Web Design Patterns, Design Patterns, Product Strategy, Product Launch, Feature Roadmaps, Mobile UI, Human-computer Interaction (HCI), Design Thinking, Design Sprints, Data Analysis, Creativity, Competition Research, InDesign CC, Design, Material UI, Tailwind CSS, Sass, React, JavaScript, JSX, JSON, HTML, CSS, Task Flows, UX Flows, Mobile Prototypes, Usability, User Testing, UX Tools, Information Architecture (IA), UX Strategy, Low-fidelity Mockups, High-fidelity Mockups, Interaction Design (IxD), Google Analytics, Cryptocurrency, Competitive Analysis, Typography, UI Style Guides, Style Guides, Design Systems, UX Audits, UX Research, Graphic Design, UI Design, UX Design, Product Design, Trello, Notion, Editorial Design, Business to Business (B2B), Mobile App Design, User Research, User Personas, Design Leadership, Web, Web UI, Responsive Web Design (RWD), Websites, Brand Guidelines, Design Guidelines, Product Branding, UX Branding, Audits, Color Theory, Social Media Design, Logo Design, Journey Mapping, Mockups, Landing Page Design, Data Visualization, Email Template Design, MVP Design, Component Libraries, App Design, Web App UX, Mobile Apps, User Workflows, Web UX, Token Design, WCAG 2, Color Palettes, Direct to Consumer (D2C), Gamification

Product Designer

2021 - 2021
CTAIMA Outsourcing & Consulting
  • Enhanced usability for the primary products CAE and CTAIMA Legal.
  • Led the product design of an MVP for a legal compliance and access management web app.
  • Collaborated with lead developers to define the front-end stack for new projects. Established the initial design system and styles.
  • Headed initiatives in collaboration with the scrum master and product manager in four different developer squads.
  • Conducted UX research, created stories, developed personas, and performed a competitive audit.
Technologies: Adobe CC, Agile, Photoshop CC, Competitive Analysis, Competition Research, Creativity, Data Analysis, Design Sprints, Design, UI Design, UX Design, Design Thinking, Figma, Human-computer Interaction (HCI), Information Architecture (IA), Lookback, Product Design, Mobile UI, Feature Roadmaps, Product Launch, Product Strategy, Prototyping, UX Prototyping, UI Prototyping, Wireframing, UX Wireframes, Scrum, Scrum Product Owner, Design Patterns, Web Design Patterns, User Interface (UI), User Interviews, User Journeys, User Journey Maps, User Stories, UX Audits, UX Strategy, UX Research, Business Analysis, Jira, Quantitative Research, Quality Assurance (QA), B2B, Web App Design, Web UI Design, User-centered Design (UCD), Brainstorming, Ant Design, Tailwind CSS, Sass, HTML, JavaScript, React, CSS, Task Flows, UX Flows, Mobile Prototypes, User Experience Design, Usability, User Testing, UX Tools, Product Ownership, Product Owner, Low-fidelity Mockups, High-fidelity Mockups, Interaction Design (IxD), UI Style Guides, Style Guides, User Flows, Visual Design, Miro, Business to Business (B2B), Dashboard Design, User Research, User Personas, Responsive Web Design (RWD), Audits, Color Theory, Software as a Service (SaaS), Journey Mapping, Customer Relationship Management (CRM), Mockups, Logistics, Data Visualization, MVP Design, Web App UX, User Workflows, WCAG 2, Color Palettes, SaaS Design, CRM Design

UX/UI and Product Designer

2020 - 2021
Elixir Games
  • Won the 1st prize at the Miami Bitcoin Conference 2021 with the Elixir Games team. Designed the UX and UI for Elixir.app, a prominent Web3 gaming platform.
  • Conducted UX research, user interviews, and usability testing for gaming, crypto wallets, and decentralized finance user feedback.
  • Facilitated ideation, brainstorming sessions, and workshops.
Technologies: Adobe CC, Figma, Illustrator CC, User Experience (UX), User Experience Design, Brainstorming, Wireframing, UX Wireframes, Prototyping, UX Prototyping, UI Prototyping, Design, UI Design, UX Design, Brand Design, Design Thinking, B2C, Web App Design, Web UI Design, User-centered Design (UCD), Visual Identity, Brand Logos, Small & Medium-sized Enterprises (SME), User Journey Maps, User Journeys, User Interviews, Web Design Patterns, Design Patterns, Product Launch, Lookback, Human-computer Interaction (HCI), Creativity, Competition Research, Ant Design, React Redux, React, JavaScript, JSX, JSON, HTML, Task Flows, UX Flows, User Stories, Mobile Prototypes, Usability, User Testing, UX Tools, Information Architecture (IA), UX Strategy, Low-fidelity Mockups, High-fidelity Mockups, Interaction Design (IxD), Cryptocurrency, Competitive Analysis, Agile, UI Style Guides, Style Guides, Design Systems, Brand Identity, Branding, Blockchain, UX Research, User Flows, Visual Design, Product Design, Trello, Miro, CSS, Business to Business (B2B), User Research, User Personas, Brand Guidelines, Design Guidelines, App UI, Product Branding, UX Branding, Color Theory, Logo Design, Software as a Service (SaaS), Journey Mapping, Mockups, MVP Design, Web App UX, User Workflows, Color Palettes, Direct to Consumer (D2C), SaaS Design

UX/UI Designer and Front-end Developer

2020 - 2021
TurinLabs
  • Branded and rebranded over five products, including TurinWallet, TurinPool, and TurinPay.
  • Developed front-end component libraries, Storybook, and documentation using React, enhancing developers' time-to-completion for front-end tasks by 25%.
  • Designed flows, wireframes, and UI for web and mobile blockchain apps collaboratively within cross-functional teams.
Technologies: Figma, React, CSS, HTML, Product Design, User Experience (UX), User Experience Design, User Interface (UI), Tailwind CSS, B2C, Digital Marketing Design, Web App Design, Web UI Design, User-centered Design (UCD), Visual Identity, Brand Logos, Brainstorming, Small & Medium-sized Enterprises (SME), User Journey Maps, User Journeys, User Interviews, Web Design Patterns, Design Patterns, Product Launch, Mobile UI, Lookback, Human-computer Interaction (HCI), Design Thinking, Creativity, Competition Research, Design, Material UI, Ant Design, React Redux, JavaScript, JSX, JSON, Wireframing, UX Wireframes, Task Flows, UX Flows, User Stories, Mobile Prototypes, UX Prototyping, UI Prototyping, Prototyping, Usability, User Testing, UX Tools, Information Architecture (IA), UX Strategy, Low-fidelity Mockups, High-fidelity Mockups, Interaction Design (IxD), Cryptocurrency, Competitive Analysis, Agile, UI Style Guides, Style Guides, Design Systems, Brand Identity, Branding, Brand Design, Blockchain, UX Research, User Flows, Visual Design, UI Design, UX Design, Trello, Miro, Illustrator CC, Adobe CC, Dashboard Design, Business to Business (B2B), Mobile App Design, User Research, User Personas, Web, Web UI, Responsive Web Design (RWD), Websites, Brand Guidelines, Design Guidelines, App UI, Product Branding, UX Branding, Audits, Color Theory, Social Media Design, Logo Design, Software as a Service (SaaS), Journey Mapping, Mockups, Landing Page Design, Data Visualization, MVP Design, Component Libraries, App Design, Web App UX, Mobile Apps, User Workflows, Web UX, Color Palettes, Direct to Consumer (D2C), SaaS Design, Fintech

UX/UI and Visual Designer

2016 - 2020
Freelance
  • Designed UI and assets for web applications and landing pages as a UX design generalist.
  • Implemented branding and corporate visual identity.
  • Created content for graphic and digital campaigns. Designed assets for printed ads and packaging.
Technologies: Adobe CC, Illustrator CC, Photoshop CC, Figma, Adobe Experience Design (XD), Sketch, Design, UI Design, UX Design, Brand Design, Branding, Brand Identity, Brand Logos, Visual Identity, Prototyping, UX Prototyping, UI Prototyping, Wireframing, UX Wireframes, User Interface (UI), User-centered Design (UCD), Web Design, Web UI Design, Web App Design, Print Design, Digital Marketing Design, B2C, Brainstorming, Small & Medium-sized Enterprises (SME), Quantitative Research, User Journey Maps, User Journeys, User Interviews, Web Design Patterns, Design Patterns, Mobile UI, Lookback, Human-computer Interaction (HCI), Design Thinking, Design Sprints, Data Analysis, Creativity, Competition Research, InDesign CC, Material UI, Tailwind CSS, Sass, Task Flows, UX Flows, User Stories, Mobile Prototypes, User Experience Design, Usability, User Testing, UX Tools, Information Architecture (IA), UX Strategy, Low-fidelity Mockups, High-fidelity Mockups, Interaction Design (IxD), Google Analytics, Competitive Analysis, Brand Strategy, Typography, Agile, UI Style Guides, Style Guides, Design Systems, UX Audits, UX Research, User Flows, Graphic Design, Visual Design, Product Design, Jira, Trello, Miro, Canva, CSS, Editorial Design, Dashboard Design, Web, Web UI, Responsive Web Design (RWD), Websites, Brand Guidelines, Design Guidelines, App UI, Product Branding, UX Branding, Audits, Color Theory, Marketing Design, Social Media Design, Logo Design, Software as a Service (SaaS), Journey Mapping, Mockups, Landing Page Design, Web App UX, Web UX, WCAG 2, Color Palettes, Direct to Consumer (D2C)

Education

2024 - 2024

Bachelor's Degree in Business in Design and Communication

University of Palermo - Remote

2016 - 2019

Bachelor's Degree in Graphic Design

University of Palermo - Buenos Aires, Argentina

Certifications

NOVEMBER 2021 - PRESENT

Professional Scrum Product Owner I (PSPO I)

Scrum.org

SEPTEMBER 2021 - PRESENT

Professional Scrum with User Experience I (PSU I)

Srum.org

SEPTEMBER 2021 - PRESENT

Google UX Design Professional Certificate

Google | via Coursera

APRIL 2021 - PRESENT

Tokenization Bootcamp | Tokenization of Assets in Blockchain

Tutellus

MARCH 2021 - PRESENT

Master in Blockchain | Online

Tutellus

APRIL 2020 - PRESENT

Web Development Bootcamp Certification

Ironhack

Skills

Tools

Adobe CC, Illustrator CC, Photoshop CC, Miro, Trello, Jira, UX Tools, Canva, Asana, Google Analytics, InDesign CC, Adobe Experience Design (XD), Sketch, Lookback, Figma Slides

Platforms

Figma, Ethereum, Web

Languages

CSS, HTML, JavaScript

Industry Expertise

Logistics

Other

Product Design, UX Design, UI Design, Visual Design, Graphic Design, User Experience (UX), UX Audits, Design Systems, Interaction Design (IxD), High-fidelity Mockups, Low-fidelity Mockups, User Experience Design, Prototyping, User Stories, UX Wireframes, Wireframing, Design, User Interface (UI), User Journeys, Brainstorming, User-centered Design (UCD), Web Design, Web UI Design, Web App Design, B2B, Responsive Web Apps, Responsive Web Design (RWD), Product Branding, UX Branding, Logo Design, MVP Design, Web App UX, User Workflows, Web UX, Color Palettes, Lean UX, User Flows, Blockchain, Brand Design, Branding, Brand Identity, Style Guides, UI Style Guides, Agile, Typography, Brand Strategy, Competitive Analysis, Cryptocurrency, UX Strategy, Information Architecture (IA), User Testing, Usability, UI Prototyping, UX Prototyping, Mobile Prototypes, UX Flows, Task Flows, Competition Research, Creativity, Design Sprints, Design Thinking, Mobile UI, Design Patterns, User Interviews, User Journey Maps, Quantitative Research, Brand Logos, Visual Identity, B2C, Blockchain & Cryptocurrency, Crypto, Cryptocurrency Exchanges, Bitcoin, Decentralized Finance (DeFi), Cryptocurrency Wallets, Cryptocurrency Payments, Web3, News, Edtech Design, Mobile Design, Business to Business (B2B), Dashboard Design, User Research, User Personas, Web UI, Websites, Brand Guidelines, Design Guidelines, App UI, Audits, Color Theory, Software as a Service (SaaS), Journey Mapping, Mockups, Component Libraries, App Design, Mobile Apps, Token Design, Direct to Consumer (D2C), SaaS Design, Gamification, Notion, UX Research, Product Owner, Product Ownership, Lean Canvas, Scrum, Scrum Product Owner, Certified Scrum Product Owner (CSPO), Scrum Master, JSON, JSX, React, React Redux, Sass, Bootstrap, Tailwind CSS, Material UI, Data Analysis, Human-computer Interaction (HCI), Feature Roadmaps, Product Launch, Product Strategy, Web Design Patterns, Business Analysis, Quality Assurance (QA), Small & Medium-sized Enterprises (SME), Print Design, Digital Marketing Design, Ant Design, Blockchain Platforms, Ethereum Smart Contracts, Ideation Workshops, Mobile App Design, Editorial Design, Design Leadership, Marketing Design, Social Media Design, Customer Relationship Management (CRM), Landing Page Design, Data Visualization, Email Template Design, WCAG 2, Business, Communication, Administration, CRM Design, Fintech, Amplitude, Microsoft Clarity, Illustrator 2022, ChatGPT, Midjourney

Experience

  • UX Wireframes - 6 years
  • UI Design - 6 years
  • Figma - 6 years
  • UX Design - 5 years
  • User Experience Design - 5 years
  • Information Architecture (IA) - 5 years
  • User Experience (UX) - 5 years
  • Product Design - 5 years
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