Rory is a San Francisco-based creative director with 15 years of professional experience leading agile teams and building brands, products, and campaigns. He is a seasoned creative leader with expertise building and leading teams with years of experience in advertising, technology, branding, and marketing. He has also executed award-winning advertising, brand, product, and UI projects for a portfolio of global B2B and consumer-facing clients.
Led all creative efforts at this Alphabet-backed company. Reported to the CMO and served on her marketing leadership team. My role focused on ideation, strategy and planning, problem solving, optimization, and driving company-wide results.
Built and led a successful national team of creatives, increasing impact year-over-year.
Developed, designed, and maintained company-wide creative operations and standards.
Launched new brands and consumer-facing products across multiple platforms, driving alignment and efficiency, setting expectations, and delivering to a deadline.
Partnered cross-functionally with other senior leaders on company-wide strategic initiatives.
Elevated and enriched company brands, leveraging innovative strategy and ideation skills.
Directed the company’s LinkNYC brand, with 76% of consumers now stopping to observe content on the product after a brand refresh: an increase of 40% in 12 months.
Coached and mentored wider creative staff, cultivating culture and values.
Technologies: Sketch, Adobe CC
2012 - 2017
Founded and operated a design, UX and creative consultation company. Clients included Booz Allen Hamilton, Domino Records, The World Bank, Amnesty International, Starbucks, The International Rescue Committee, Red Mango, and Gilead Sciences.
Created award-winning multi-platform user interfaces and experiences.
Developed brand identity, advertising, and marketing solutions for brands, agencies, and SMBs.
Led internal and remote teams of designers, developers, editors, and project managers.
Managed portfolio of global clients, regularly pitching and presenting to executive stakeholders.
Led brainstorming sessions that fostered team collaboration and produced innovative solutions.