Rory McGuigan, Designer in San Francisco, CA, United States
Rory McGuigan

Designer in San Francisco, CA, United States

Member since March 21, 2017
Rory is a San Francisco-based creative director with 15 years of professional experience leading agile teams and building brands, products, and campaigns. He is a seasoned creative leader with expertise building and leading teams with years of experience in advertising, technology, branding, and marketing. He has also executed award-winning advertising, brand, product, and UI projects for a portfolio of global B2B and consumer-facing clients.
Rory is now available for hire


  • Senior Creative Director

    2017 - PRESENT
    • Led all creative efforts at this Alphabet-backed company. Reported to the CMO and served on her marketing leadership team. My role focused on ideation, strategy and planning, problem solving, optimization, and driving company-wide results.
    • Built and led a successful national team of creatives, increasing impact year-over-year.
    • Developed, designed, and maintained company-wide creative operations and standards.
    • Launched new brands and consumer-facing products across multiple platforms, driving alignment and efficiency, setting expectations, and delivering to a deadline.
    • Partnered cross-functionally with other senior leaders on company-wide strategic initiatives.
    • Elevated and enriched company brands, leveraging innovative strategy and ideation skills.
    • Directed the company’s LinkNYC brand, with 76% of consumers now stopping to observe content on the product after a brand refresh: an increase of 40% in 12 months.
    • Coached and mentored wider creative staff, cultivating culture and values.
    Technologies: Sketch, Adobe CC
  • Creative Director

    2012 - 2017
    Paper Zebra
    • Founded and operated a design, UX and creative consultation company. Clients included Booz Allen Hamilton, Domino Records, The World Bank, Amnesty International, Starbucks, The International Rescue Committee, Red Mango, and Gilead Sciences.
    • Created award-winning multi-platform user interfaces and experiences.
    • Developed brand identity, advertising, and marketing solutions for brands, agencies, and SMBs.
    • Led internal and remote teams of designers, developers, editors, and project managers.
    • Managed portfolio of global clients, regularly pitching and presenting to executive stakeholders.
    • Led brainstorming sessions that fostered team collaboration and produced innovative solutions.
    Technologies: Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop


  • Master's degree in Visual Communication
    2004 - 2005
    Birmingham Institute of Art & Design - Birmingham, UK
  • Bachelor of Arts (Hons) degree in Graphic Design
    2001 - 2004
    University of East London - London, UK
  • Diploma in Art & Design
    2000 - 2001
    Southern Regional College - Newry, Ireland



San Francisco, CA, United States

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