Roxanne has contributed to teams in a variety of roles throughout her professional history and now focuses on strategic design thinking, product design, UX/UI/IxD, and visual identity. In taking an unconventional path and learning to learn, she has gained valuable skills and confidence navigating and leading through uncertainty.
Led user research and design of new e-learning subscription service for signup/activation, onboarding, engagement in course dashboard, and checkout flows during the free trial period.
Led user research and design of Cengage.com experience, content discovery, and engagement for 1.1 million instructors.
Technologies: E-learning, Dashboard Design, Web Design, Information Architecture (IA), Interaction Design (IxD), UI, UX, Usability Testing, User Research, Design Thinking, Validately, OptimalWorkshop, Adobe Illustrator, InVision, Sketch
Web Product and Visual Designer (Freelance)
2016 - 2018
Waggle Ventures Inc.
Designed MVP of Waggle.tv, a community-driven digital media platform (responsive website and platform) with 1.4+ million users sharing educational pet and animal content, incubated by Broadway Video Ventures (SNL, Jimmy Fallon) and backed by Raine and Lowercase Capital.
Designed branding, HTML emails, and custom character illustration for Waggle.tv's newsletter series.