Roxanne has contributed to teams in a variety of roles throughout her professional history and now focuses on strategic design thinking, product design, UX/UI/IxD, and visual identity. In taking an unconventional path and learning to learn, she has gained valuable skills and confidence navigating and leading through uncertainty.
Designed iOS app branding and visual identity for reading chat fiction stories for underrepresented women of color and LGBTQ individuals.
Technologies: Sketch, Invision, Adobe Photoshop, Design Thinking, Mobile Product Design for iOS, Information Architecture, UX, UI, IxD Design, Branding, Visual Identity, Art Direction
Lead UX/UI/Interaction Designer (Freelance)
2017 - 2018
Cengage Learning Inc.
Led user research and design of new e-learning subscription service for signup/activation, onboarding, engagement in course dashboard, and checkout flows during the free trial period.
Led user research and design of Cengage.com experience, content discovery, and engagement for 1.1 million instructors.
Technologies: Sketch, Invision, Adobe Illustrator, Optimal Workshop, Validately, Design Thinking, User Research, Usability Testing, UX, UI, IxD, Information Architecture, Web Design, Dashboard Design, e-Learning Design
Web Product and Visual Designer (Freelance)
2016 - 2018
Waggle Ventures Inc.
Designed MVP of Waggle.tv, a community-driven digital media platform (responsive website and platform) with 1.4+ million users sharing educational pet and animal content, incubated by Broadway Video Ventures (SNL, Jimmy Fallon) and backed by Raine and Lowercase Capital.
Designed branding, HTML emails, and custom character illustration for Waggle.tv's newsletter series.