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Ruta Shastri, Designer in Chicago, IL, United States
Ruta Shastri

Designer in Chicago, IL, United States

Member since December 10, 2018
Ruta is a creative and human-centered designer with two decades of experience working for agencies, startups, NGOs, and corporations. Creating thoughtful and meaningful experiences that help solve complex problems is her passion. Ruta aims to find a balance between business goals, user needs, and technical feasibility in all her projects and enjoys working on both the macro and micro levels of the customer journey.
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Employment

  • Design Consultant

    2016 - PRESENT
    Freelance | Ruh Design
    • Consulted for corporations, startups, and design agencies in a range of industries and services: healthcare (Humana, Anthem), eCommerce (Walgreens), startups (GrowIt!), SaaS (GoSecure, Twilio), and education (UCLA).
    • Designed a new mobile app to enable members on Medicaid to complete healthy activities and earn rewards; the client was Go365 for Humana Healthy Horizons.
    • Created, for Walgreens, over-the-counter medicine concepts, led rewards points, product details enhancements, integrated search, and get it by date experiences in partnership with UX, product managers, and visual designers.
    • Designed a portal for garden shop owners to add and schedule a garden tour experience that incorporated art exhibits and monuments on the app and managed the garden tour experiences given by park district staff members.
    • Designed a SaaS web portal for GoSecure that allows customers to see the value of GoSecure as well as support their security program by continually increasing their ability for visibility, analysis, correlation, and response.
    Technologies: InVision, Adobe CC, Axure, Sketch, Figma, Miro, iOS, Android, Design Thinking, Healthcare Services, Digital Health, Interaction Design (IxD)

  • Senior UX Designer

    2013 - 2016
    Redbox
    • Researched and designed a text to speech experience for visually impaired users.
    • Developed concepts, user flows, and wireframes for Redbox digital experiences.
    • Created experiences for several initiatives such as the loyalty program, payment options and search experiences for mobile app, web, and kiosk.
    Technologies: Adobe InDesign, Adobe Photoshop, Prezi, InVision, OmniGraffle, Axure, Workflow Diagrams, Interaction Design (IxD)
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Education

  • Master's Degree in Film, Video, and Animation
    1998 - 2001
    University of Illinois - Chicago, Illinois, USA
  • Master's Degree in Communication Design
    1991 - 1997
    National Institute of Design - Ahmedabad, India

Experience

Location

Chicago, IL, United States

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