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Ruta Shastri

Ruta Shastri

Designer
Chicago, IL, United States
Member since July 10, 2017
Ruta is a creative and human-centered designer with two decades of experience working for agencies, startups, NGOs, and corporations. Creating thoughtful, meaningful experiences that help solve complex problems is her passion. She aims to find a balance between business goals, user needs, and technical feasibility in all her projects and enjoys working on both the macro and micro level of the customer journey.
Ruta is now available for hire
Portfolio
  • Garden Tour Experience
  • Loyalty Program
  • Kiosk Experience for the Visually Impaired
  • CTCA Website Redesign
  • Redbox Digital
  • Parent Engagement Platform
Employment
  • Design Consultant
    2016 - PRESENT
    Freelance | Ruh Design
    • Partnered with companies as an independent consultant in experience design, strategy, and branding.
    • Worked with a number of notable clients including Walgreens, Manifest (CTCA, UCLA), GrowIt!, and The Joint Commission.
    Technologies: Sketch, Axure, Adobe CC, InVision
  • Sr. UX Designer
    2013 - 2016
    Redbox
    • Researched and designed a text to speech experience for visually impaired users.
    • Developed concepts, user flows, and wireframes for Redbox digital experiences.
    • Created experiences for several initiatives such as the loyalty program, payment options and search experiences for mobile app, web, and kiosk.
    Technologies: Axure, Omnigraffle, InVision, Prezi, Adobe Photoshop, Adobe InDesign
Education
  • Master's degree in Film, Video, and Animation
    1998 - 2001
    University of Illinois - Chicago, Illinois, USA
  • Master's degree in Communication Design
    1991 - 1997
    National Institute of Design - Ahmedabad, India
Experience
  • iOS18 years
  • Design Thinking18 years
  • User Interface (UI)16 years
  • Android10 years
  • Product Design10 years
  • UX Strategy10 years
Chicago, IL, United States
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