Ruta is a creative and human-centered designer with two decades of experience working for agencies, startups, NGOs, and corporations. Creating thoughtful and meaningful experiences that help solve complex problems is her passion. Ruta aims to find a balance between business goals, user needs, and technical feasibility in all her projects and enjoys working on both the macro and micro levels of the customer journey.
Consulted for corporations, startups, and design agencies in a range of industries and services: healthcare (Humana, Anthem), eCommerce (Walgreens), startups (GrowIt!), SaaS (GoSecure, Twilio), and education (UCLA).
Designed a new mobile app to enable members on Medicaid to complete healthy activities and earn rewards; the client was Go365 for Humana Healthy Horizons.
Created, for Walgreens, over-the-counter medicine concepts, led rewards points, product details enhancements, integrated search, and get it by date experiences in partnership with UX, product managers, and visual designers.
Designed a portal for garden shop owners to add and schedule a garden tour experience that incorporated art exhibits and monuments on the app and managed the garden tour experiences given by park district staff members.
Designed a SaaS web portal for GoSecure that allows customers to see the value of GoSecure as well as support their security program by continually increasing their ability for visibility, analysis, correlation, and response.