Saad Minhas
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since May 7, 2020
Saad is a brand expert with over 18 years of experience, a creative thinker, and a skilled design director with a strategist's DNA. Notable clients include DHL, Renault, Dunkin Donuts, the UAE government, banks, and FMCG accounts. Saad enjoys touching customers' hearts with the positive emotional value his work brings. His goal is to align the needs of both client and customer and deliver perfect design solutions.
Portfolio
Work Experience
Design Director | Creative Strategist
Freelance
- Designed a platform-based product strategy for DHL in the context of 2030 urban living.
- Designed a digital solution for offline customers of Kloeckner.
- Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
- Designed a qualitative research study for Deutsche Post to enhance customer experience.
- Art-directed the complete brand experience design for a luxury yacht club in Dubai.
- Discovered complex problems and converted them into easy digital human-centered solutions.
- Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Delivered environmental design and destination brand identity exercise for Dubai Public Parks under Dubai Municipality.
Graphic Designer
Solidarity Hall Inc.
- Uplifted branding and visual language to create a timeless visual direction for the client's needs.
- Created a layout system and grid which can be used for any additional graphic use to maintain a cohesive visual identity.
- Delivered an editable digital document that can be used and edited by the client on Google Docs.
Graphic and Brand Guidelines Designer (via Toptal)
ADLINK Technology
- Orchestrated ADLink's rebranding strategy and engineered a modern identity design and visual language for ADLink for global consistency.
- Transformed ADLink's brand aesthetic to boost stakeholder engagement with a focus on modern design elements.
- Defined and updated ADLink's brand guidelines for enhanced consistency across all touchpoints.
- Developed presentation templates in PowerPoint for ADLink's brand storytelling, enhancing their presence.
- Leveraged Adobe Creative Suite—InDesign and Illustrator—for ADLink's multi-colorway designs, ensuring a cohesive visual identity.
- Created digital design assets for ADLink's online platforms, enhancing user experience and engagement.
- Designed event materials for ADLink, ensuring brand consistency in both digital and physical environments.
- Delivered a comprehensive brand book with source files and usable graphic assets, encompassing all components of complete branding guidelines.
Design Director
Tango Media Innovation
- Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
- Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
- Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
- Led the presentation and briefings for the agency.
- Art directed still photoshoots and video production for TVCs.
- Defined core brand KPIs and maintain overall brand growth position.
- Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
Art Director
EnjazDezine
- Managed the digital and brand design team and coordinated design projects from concept through successful completion by overseeing the entire design process.
- Collaborated with clients to create the vision, conceive designs, and consistently meet deadlines and requirements. Effectively built, motivated, and directed design and production teams.
- Coordinated freelance designers, consultants, and vendors to meet all project requirements. Created and conducted highly persuasive sales and marketing presentations.
- Converted features to benefits to achieve client objectives. Managed all operational, strategic, financial, quote/bid, staffing, and administrative functions.
- Worked for select clients such as malls, Dubai and Abu Dhabi government departments, service providers, TV channels, aviation, restaurants, educational institutions, real estate, international clients, and banking products.
Senior Designer Branding
Tango Media Innovation
- Developed key company accounts as the senior brand designer and pushed projects forward with the added responsibilities of an art director.
- Collaborated closely with clients and consumer research teams to create groundbreaking creatives and brand designs for companies such as; Tom Ford, Estee Lauder, Subway, Costa Coffee, native real estate master developers, and government authorities.
- Successfully translated subject matter into the concrete design for promotional material and corporate designs.
Freelance Designer
Freelance
- Communicated directly with executive creative directors in various agencies.
- Delivered graphic and visual design work for clients to help them enrich their brand experience.
- Handled mainly Jumeirah Hospitality Group, Del Monte, Nestle, Rani Juice, and Pearl Dubai for their brand experience design.
Education
Master's Degree in Innovation Design Management
University of Applied Sciences Europe - Berlin, Germany
Bachelor of Fine Arts Degree in Communication and Visual Design
PUCAD - Lahore, Pakistan
Diploma in Graphic Design
Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan
Certifications
Entreprise Design Thinking
IBM
Design Thinking and Digital Skills Training
Von Digi Forge
Skills
Tools
Adobe Illustrator, Adobe Photoshop, InDesign CC, Figma, Adobe CC, InVision, InVision Studio, Adobe InDesign, Adobe After Effects, Adobe Creative Suite
Platforms
Adobe Suite, Microsoft, WordPress, Webflow, Mobile, Web
Industry Expertise
Marketing
Other
Product Design, Design, User Personas, Design Leadership, Fintech, User Journeys, Packaging, UI Prototyping, Dashboard Design, Empathy Mapping, Customer Experience, Style Guides, Color Theory, Mood Boards, Graphic Design, Pattern Design, Mobile Apps, Strategy, Image Retouching, Branding, UI Design, UX Design, Digital Branding, Brand Management, Brand Design, Solution Design, Strategic Design, Creative Strategy, Product Strategy, Logotype, Logo Design, Arabic Typography, Typography, Environmental Design, Event Design, Wayfinding, Identity Design, Layout Design, Print Media, Web to Print, Printing, Digital Printing, Brochure Design, WordPress Design, Rebranding, Digital Product Design, Usability Testing, Visual Design, Document Design, Art Direction, Digital Innovation, Brand Books, Digital Brand Identity, User Interface (UI), Presentation Design, Marketing Materials, Print Design, 3D Mockups, Blockchain & Cryptocurrency, Illustration, Brochures, Mobile Design, Web Design, Brand Design, Data Visualization, Websites, Responsive Web Design (RWD), Landing Page Design, B2B, MVP Design, SaaS Design, B2C, Design Systems, Dashboards, Web App UI, Web App UX, Print, SaaS, Color Palettes, Mockups, Creative Direction, Print Marketing, Signage, Agency, Creative Advertising, Signage Design, Marketing Design, Marketing Collateral Development, Print Marketing Design, Mobile App Design, Prototyping, Desktop App Design, Software as a Service (SaaS), Diagrams, Templates, Digital Design, User Flows, eCommerce UI, eCommerce UX, Advertising Design, Social Media Design, Landing Pages, UI Audits, UX Audits, User Experience (UX), UIKit, Luxury, Label Design, Magazines, Package Design, Web UX Design, Design Documentation, UX Wireframes, Agile CRM, Website Design, User Journey Maps, Customer Journeys, User-centered Design (UCD), Team Leadership, Wireframing, Design Thinking, Icon Design, Persian Typography, Calligraphy, Cross-functional Design, PowerPoint Design, Brand Strategy, B2B2C, Enterprise Design, Digital Marketing, Rapid Prototyping, Finance, Digital Photography, Print Production, Mobile UI Design, UX Research, Mobile UX Design, Research Analysis, Quantitative Research, Personalization, Strategic Planning & Execution, Project Management, UI Branding, Animation, Card Design, Visualization Design, User Empathy, App Design, iOS App Design, Layout, Report Design, Experience Design, App UX, Web UX, Production, Brand Identity, Mobile Learning, Educational Videos, Cryptocurrency, Crypto, Gamification, Template Design, PDF, Presentations, Web Dashboards, Web UI Design, System Design
Experience
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