Sajin Devidas, Designer in Lewis Center, OH, United States
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Sajin Devidas

Verified Expert  in Design

Designer

Location
Lewis Center, OH, United States
Toptal Member Since
February 18, 2022

Sajindas, who has worked with clients like Walgreens, Chase, Citi, HSN, and Metlife, is an accomplished product designer with 18+ years of experience. Leveraging user-centered design principles and a diverse skill set in wireframing, prototyping, and UI design, he creates high-impact experiences that increase customer satisfaction and drive business success. Sajindas's meticulous leadership skills, passion for his craft, and ability to tell compelling design stories make him a valuable asset.

Portfolio

Work Experience

Lead UX/UI Designer

2020 - PRESENT
Citigroup
  • Led design projects for web, mobile, and tablet, working individually and in a team and collaborating with the creative and acquisition teams.
  • Created wireframes, visuals, and layouts, supporting and reinforcing product vision, brand, and business objectives.
  • Conveyed findings, concepts and ideas, design, and rationale visually while maintaining effective and concise communication.
Technologies: Sketch, InVision, Photoshop CC, Fintech, Web Design, Responsive Web Design (RWD), Webflow, Mobile UX Design, Web App Design, Financial Design, Financial UX, Early-stage Startups, Responsive UX Design, CRM Design, Responsive Web Apps, High-fidelity Mockups, Landing Pages, Interaction Design (IxD), User Journeys, Android UI Design, iOS UI Design, MVP Design, UI Prototyping, UI Components, Tables, Prototyping, Product Design, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Learning Management Systems (LMS), Web Portals, Assets, UX Branding, Sales Presentations, Style Guides, Best Practices in Design, Poster Design, Landing Page Design, Rebranding, CSS, Web, eCommerce UX, HTML, UX Wireframes, Mockups, Google Optimize, User Research, Product Discovery, Design Thinking, SaaS, Material Design, Project Timelines, Communication, Accessibility, Agile, Complex Web Systems, Banking & Finance, Design Leadership, Stakeholder Management, Color Theory, Typography, UI Audits, Consumer Behavior, Layout, Art Direction, Web Usability, Cross-functional Collaboration, Ads, Chatbots, Chatbot Conversation Design, Conversion Rate Optimization (CRO), Marketing Materials, Complex Application User Interfaces (UI), Design, Color Schemes, User Testing, Adobe Creative Suite, Prezi, Native Mobile Apps, Gamification, Professional Services, Journey Mapping, Human Resources (HR), Design Strategy, Learning, UX Strategy, Enterprise SaaS, Microsoft Teams, Consumer Products, UI Style Guides, Infographics, Organic Social Media, Rapid Prototyping, Jira, Finance, Consumer Banking, Mortgages, Digital Design, Banner Ads, Digital, Heuristic Analysis, Social Networking, Layout Design, Web & Mobile Applications, Presentation Development, UX Prototyping, Product Detail Pages, Pitch Decks, Storytelling

Lead Product Designer

2023 - 2023
Poolit, Inc
  • Identified usability issues and provided recommendations for improving the user experience of the existing product.
  • Collaborated with developers, product managers, and other stakeholders to ensure product design met the user's needs.
  • Redesigned the website using Webflow to provide a better user experience within a limited time frame.
Technologies: Fintech, User Interface (UI), User Experience (UX), Webflow, Mobile UX Design, Mobile UI Design, UI Design, UX Design, Figma, Product Design, SaaS, Material Design, Leadership, Project Timelines, Communication, User-centered Design (UCD), Accessibility, Agile, Complex Web Systems, Design Leadership, Stakeholder Management, Usertesting.com, Color Theory, Typography, App UI, UI Audits, Customer Experience Management, Consumer Behavior, Layout, Art Direction, Web Usability, Cross-functional Collaboration, Ads, Marketing Materials, Complex Application User Interfaces (UI), Design, Color Schemes, User Testing, Adobe Creative Suite, Icon Design, Prezi, Pitch Presentations, Native Mobile Apps, Gamification, Professional Services, Journey Mapping, Human Resources (HR), Design Strategy, Learning, UX Strategy, Enterprise SaaS, Microsoft Teams, Consumer Products, UI Style Guides, Infographics, Organic Social Media, Rapid Prototyping, Jira, App UX, Newsletter Design, Web App Design, Interaction Design (IxD), Digital Design, Banner Ads, Digital, Heuristic Analysis, Social Networking, Layout Design, Web & Mobile Applications, Presentation Development, UX Prototyping, Bootstrap, Pitch Decks, Storytelling

Senior Design Engineer

2013 - 2022
Photon Infotech
  • Worked as a UX design consultant for Citibank, JPMorgan Chase, Walgreens, MetLife, T.D. Williamson, GE, Adobe, Cisco, Honda, Caterpillar, and Microsoft.
  • Led design thinking exercises, workshops, brainstorming sessions, and critiques while creating and evolving the visual design language for products.
  • Created wireframes, visuals, and layouts, supporting and reinforcing product vision, brand, and business objectives while collaborating with cross-functional teams to develop user flows and mockups.
Technologies: Sketch, Adobe Experience Design (XD), InVision, Zeplin, Adobe Dreamweaver, User Interface (UI), Pitch Decks, Content Management Systems (CMS), Web Design, Responsive Web Design (RWD), Product Design, eCommerce, B2B, Information Architecture (IA), Websites, Mobile UI Design, Mobile UX Design, Chrome Extensions, Mobile Applications, Mobile Design, Mobile Apps, Mobile App UI, B2C, Marketing Design, Web App UI, Responsive UX Design, Android App Design, Responsive Web Apps, App Design, UX Research, Responsive Design, Web Platforms, Social Media Apps, Social Media, Social Media Design, Web App UX, High-fidelity Mockups, Landing Pages, Design Systems, User Flows, Interaction Design (IxD), User Journeys, Android UI Design, iOS UI Design, MVP Design, UI Prototyping, UI Components, Tables, Prototyping, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Learning Management Systems (LMS), SaaS Design, Web Portals, Assets, UX Branding, Sales Presentations, PowerPoint Design, Style Guides, Best Practices in Design, Poster Design, Microsoft PowerPoint, Digital Layout, CSS, Mobile First, Illustration, Landing Page Design, Rebranding, Customer Journeys, Web, eCommerce UX, HTML, WordPress, UX Wireframes, Mockups, Healthcare, Search Engine Optimization (SEO), Google Optimize, User Journey Maps, Adobe Suite, Brochures, Brand Guidelines, Social Media Marketing (SMM), Image Retouching, User Research, Product Discovery, User Interviews, SaaS, Material Design, Web Applications, Leadership, Project Timelines, Creative Direction, Communication, Storytelling, User-centered Design (UCD), Accessibility, Agile, Story Mapping, Design Leadership, Stakeholder Management, Motion Design, Animation, Color Theory, Typography, Videos, App UI, UI Audits, Customer Experience Management, Consumer Behavior, Layout, Art Direction, Interactive Prototypes, Web Usability, Cross-functional Collaboration, Ads, Print Design, Digital Design, Billboard Design, Growth, Marketing Materials, Complex Application User Interfaces (UI), Design, Color Schemes, User Testing, Adobe Creative Suite, Icon Design, Prezi, Ad Design, Pitch Presentations, Native Mobile Apps, Gamification, Professional Services, Human Resource Management Systems (HRMS), Journey Mapping, Human Resources (HR), Design Strategy, Learning, UX Strategy, Enterprise SaaS, Health & Wellness, UI Style Guides, Infographics, Organic Social Media, Video Editing, Rapid Prototyping, Jira, Canva, App UX, Real Estate, Newsletter Design, Web App Design, eCommerce Design, Banner Ads, Digital, Heuristic Analysis, Social Networking, Layout Design, Web & Mobile Applications, PowerPoint Templates, Presentation Development, Artificial Intelligence (AI), UX Prototyping, Product Detail Pages, Bootstrap, Front-end Development, Pitch Decks, Storytelling

Senior UX/UI Designer

2020 - 2020
MetLife
  • Gathered and evaluated user requirements in collaboration with the product manager.
  • Presented UX design concepts to project stakeholders for review and feedback.
  • Collaborated with the cross-functional team by creating user flows and mockups to visualize and share ideas.
Technologies: Adobe Experience Design (XD), Photoshop CC, Zeplin, Information Architecture (IA), Mobile UX Design, Responsive UX Design, Responsive Web Apps, Responsive Design, High-fidelity Mockups, Landing Pages, User Flows, Interaction Design (IxD), User Journeys, Android UI Design, iOS UI Design, MVP Design, UI Prototyping, UI Components, Tables, Prototyping, Product Design, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Learning Management Systems (LMS), Web Portals, Assets, UX Branding, Sales Presentations, Style Guides, Best Practices in Design, Poster Design, Mobile First, Landing Page Design, Rebranding, B2B, CSS, Web, eCommerce UX, HTML, UX Wireframes, Mockups, Healthcare, Google Optimize, Image Retouching, User Research, Product Discovery, Design Thinking, SaaS, Material Design, Web Applications, Communication, User-centered Design (UCD), Accessibility, Agile, Color Theory, Typography, App UI, UI Audits, Consumer Behavior, Layout, Art Direction, Interactive Prototypes, Web Usability, Cross-functional Collaboration, Ads, Marketing Materials, Complex Application User Interfaces (UI), Design, Color Schemes, Icon Design, Prezi, Pitch Presentations, Native Mobile Apps, Gamification, Professional Services, Journey Mapping, Design Strategy, Learning, UX Strategy, Enterprise SaaS, Microsoft Teams, Consumer Products, UI Style Guides, Infographics, Organic Social Media, Rapid Prototyping, Jira, App UX, Newsletter Design, Web App Design, Digital Design, Banner Ads, Digital, Heuristic Analysis, Social Networking, Layout Design, Web & Mobile Applications, Presentation Development, UX Prototyping, Bootstrap, Pitch Decks, Storytelling

Senior UX/UI Designer

2019 - 2020
T.D. Williamson
  • Gathered requirements and prepared and presented low-fidelity mockups to internal teams and key stakeholders.
  • Developed wireframes, sitemaps, flow diagrams, and high-fidelity interactive prototypes.
  • Created and evolved the visual design language for products while maintaining awareness of the larger ecosystem of product and design standards.
Technologies: Sketch 2, InVision, Photoshop CC, Information Architecture (IA), Responsive UX Design, Responsive Web Apps, Responsive Design, High-fidelity Mockups, Landing Pages, User Flows, Interaction Design (IxD), User Journeys, Android UI Design, iOS UI Design, MVP Design, UI Prototyping, UI Components, Tables, Prototyping, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Web Portals, Assets, UX Branding, Sales Presentations, Style Guides, Best Practices in Design, Poster Design, Landing Page Design, Rebranding, CSS, Web, eCommerce UX, HTML, UX Wireframes, Mockups, Google Optimize, Image Retouching, User Research, Product Discovery, Design Thinking, Communication, UI Audits, Layout, Interactive Prototypes, Web Usability, Cross-functional Collaboration, Website Redesign, Complex Application User Interfaces (UI), Design, Color Schemes, Native Mobile Apps, Gamification, Design Strategy, Learning, Enterprise SaaS, Consumer Products, UI Style Guides, Organic Social Media, Rapid Prototyping, Jira, Web App Design, Digital Design, Digital, Heuristic Analysis, Social Networking, Layout Design, Web & Mobile Applications, UX Prototyping

Lead UX-UI Designer

2015 - 2019
JPMorgan Chase
  • Worked as a consultant in designing digital products, including data visualization, design systems, and transformation into rich visual storytelling.
  • Created and evolved the visual design language for products while maintaining awareness of the larger ecosystem of product and design standards.
  • Collaborated with cross-disciplinary teams to transform requirements into compelling designs that fulfilled the promise of the product.
Technologies: Adobe Photoshop, Adobe Illustrator, Sketch 2, InVision App, Fintech, Financial Design, Financial UX, High-fidelity Mockups, Landing Pages, Design Systems, Interaction Design (IxD), User Journeys, Android UI Design, MVP Design, UI Prototyping, UI Components, Tables, Prototyping, High-fidelity Prototypes, Cross-platform UX, System Design, Assets, Sales Presentations, Best Practices in Design, Landing Page Design, CSS, Web, HTML, UX Wireframes, Mockups, Google Optimize, Design Thinking, Banking & Finance, Interactive Prototypes, Web Usability, Native Mobile Apps, Gamification, Software as a Service (SaaS), Consumer Banking, Web App Design

Customer Experience Designer

2014 - 2015
Walgreens
  • Assisted in presenting concepts, developing sketches, and conducting brainstorming and working sessions with cross-functional teams.
  • Led, participated in, and presented designs during internal, bi-weekly design reviews. Presented and defended concepts with concrete tactical rationales.
  • Solved experience problems through prototyping. Identified and applied the appropriate fidelity prototypes to net efficient solutions.
Technologies: Illustrator CC, Sketch 2, InVision, Balsamiq, Direct to Consumer (D2C), Web Usability, Native Mobile Apps, Gamification, Health & Wellness, Web App Design
2000 - 2002

Web Specialist Engineering in Multimedia

Arena Mutimedia - Chennai, India

1999 - 2002

Bachelor's Degree in Economics

Loyola College - Tamilnadu, India

OCTOBER 2021 - PRESENT

Mobile User Experience Design

Interaction Design Foundation

OCTOBER 2021 - PRESENT

Service Design: How to Design Integrated Service Experiences

Interaction Design Foundation

OCTOBER 2021 - PRESENT

Gestalt Psychology and Web Design: The Ultimate Guide

Interaction Design Foundation

SEPTEMBER 2021 - PRESENT

The Ultimate Guide to Visual Perception and Design

Interaction Design Foundation

SEPTEMBER 2021 - PRESENT

Conducting Usability Testing

Interaction Design Foundation

SEPTEMBER 2021 - PRESENT

Accessibility: How to Design for All

Interaction Design Foundation

JUNE 2010 - PRESENT

Certified Usability Analyst

Human Factors International (HFI)

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