Sam Nissinen, Designer in Cluj-Napoca, Cluj County, Romania
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Sam Nissinen

Verified Expert  in Design

Designer

Location
Cluj-Napoca, Cluj County, Romania
Toptal Member Since
July 26, 2019

Sam is a full-stack designer who's spent the past nine years in production and executive design roles. With extensive experience, he takes full ownership of design projects. Focusing on UX, research, UI, and interactions, he's also very comfortable with copywriting and branding. Having worked with startups and enterprise clients during his career, Sam always keeps the bigger picture in mind when working on a project.

Portfolio

Work Experience

Founder

2017 - 2019
Foundium
  • Created a rapid idea validation program designed to generate real market feedback.
  • Helped tens of founders to test and validate their ideas.
  • Analyzed data gathered from website usage, advertisements, and general feedback.
  • Handled all of the design, branding, and marketing for the business.
  • Worked on both digital products and physical retail ideas.
Technologies: Webflow, Mobile Payments, Sitemaps, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Figma, Sketch, ProtoPie, UXPin, Principle, InVision, User Flows, Wireframing, Web App Design, UX Design, UI Design, Design Systems, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, LinkedIn Marketing, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Marketplace Design, Web UI, Conversational UI, Conversational Design, Conversational UX, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Social Networking, Journey Mapping, Apps, Professional Services, Brand Guidelines, Print Design, Business Card Design, iOS, Mixed Reality (MR), Web Design, Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Responsive Web Design (RWD), No-code Development, Software as a Service (SaaS), Building & Construction, Logistics, AI Design, Artificial Intelligence (AI), Cross-platform UX, User Personas, User Stories, Healthcare, Growth, Web UI Design, CRM Design, Pitch Decks, Social Media Apps, Forums & Social Networking Portals, Information Architecture (IA), Dashboards, User Interviews, UX Audits, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Co-founder | Chief Design Officer

2015 - 2017
Hyper
  • Worked as part of a founding team that bootstrapped the company from 0 to $1.5 million in revenue in 18 months.
  • Hired and managed a team of 20 onsite individuals and 40+ remote designers; also set up an offshore office. Reviewed over 500 candidates and interviewed over 100.
  • Designed Kubo and did all the UX, branding, and design concepts for Shebah; both projects won Gold in the World Tech Design Awards.
  • Prototyped over 25 ideas end-to-end including the management of the project and client relationship.
  • Worked with over 50 founders to validate their ideas.
  • Conceptualized, created workflows for, and managed the strategy and execution of a pre-revenue prototyping and capital raising program.
Technologies: Mobile Payments, Sitemaps, Webflow, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Figma, Sketch, ProtoPie, Principle, InVision, User Flows, Wireframing, Web App Design, UX Design, UI Design, Design Systems, User Research, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, LinkedIn Marketing, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Marketplace Design, Web UI, Conversational UI, Conversational Design, Conversational UX, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Social Networking, Journey Mapping, Apps, Professional Services, Brand Guidelines, Print Design, Business Card Design, iOS, Web Design, Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Responsive Web Design (RWD), No-code Development, Software as a Service (SaaS), Building & Construction, Logistics, Cross-platform UX, User Personas, User Stories, Healthcare, Medical Devices, Growth, Web UI Design, CRM Design, Pitch Decks, Social Media Apps, Forums & Social Networking Portals, Information Architecture (IA), Dashboards, Point of Sale, User Interviews, UX Audits, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Lead UX Designer

2015 - 2015
Metaverse Makeovers
  • Worked on UX, UI, and interactions for a beauty app in the augmented reality space.
  • Created interactive prototypes to test out various UX solutions.
  • Worked with the Chinese market in mind as this was the intended target market.
  • Produced full designs for a MVP.
  • Continued consulting after the initial MVP designs were delivered.
Technologies: Sitemaps, Webflow, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Sketch, Pixate, InVision, User Flows, Wireframing, Web App Design, UI Design, Design Systems, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Figma, UX Design, Web UI, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Social Networking, Journey Mapping, Apps, Brand Guidelines, iOS, Augmented Reality (AR), Web Design, Websites, User Stories, Web UI Design, Social Media Apps, Information Architecture (IA), Dashboards, User Interviews, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Lead UX Designer

2015 - 2015
Versent | MyBudget
  • Led the UX for the creation of MyBudgets internal digital tools.
  • Traveled onsite to conduct research and perform user interviews.
  • Observed the organizations current processes in order to create new tools for them to adopt.
  • Attended meetings directly with stakeholders to understand requirements and current problems.
  • Prototyped solutions and tested prototypes with real users.
  • Documented progress and insights.
Technologies: Sitemaps, Webflow, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Sketch, UXPin, InVision, User Flows, Wireframing, Web App Design, UI Design, Design Systems, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Figma, UX Design, Web UI, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Journey Mapping, Apps, Professional Services, Brand Guidelines, Web Design, Websites, Responsive Web Design (RWD), No-code Development, Cross-platform UX, User Personas, User Stories, Web UI Design, CRM Design, Information Architecture (IA), Dashboards, User Interviews, UX Audits, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Creative Director

2014 - 2014
LOKE's
  • Managed all of the product design and brand-related work for all of LOKE's organizations and products including Boogiespot and Aston Club.
  • Led a small design team and remote team members while being an individual contributor as well.
  • Collaborated with CTO to build LOKE's next-generation mobile payment and loyalty products.
  • Created the Aston Club branding from scratch for the initial launch.
  • Redesigned the Aston Club mobile app and POS solution for merchants.
Technologies: Mobile Payments, Sitemaps, Webflow, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Sketch, UXPin, InVision, Pixate, User Flows, Wireframing, Web App Design, UI Design, Design Systems, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Figma, Marketplace Design, UX Design, Web UI, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Social Networking, Journey Mapping, Apps, Professional Services, Brand Guidelines, Print Design, Business Card Design, iOS, Web Design, Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Responsive Web Design (RWD), No-code Development, Software as a Service (SaaS), Cross-platform UX, User Personas, User Stories, Growth, Web UI Design, CRM Design, Pitch Decks, Social Media Apps, Information Architecture (IA), Dashboards, Point of Sale, User Interviews, UX Audits, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Head of Product

2012 - 2014
LOKE's
  • Managed all of the product design and branding within the organization.
  • Directly managed a small design team while being an individual contributor.
  • Worked with CTO to build LOKE Digital's next-generation payment gateway.
  • Conceptualized and designed LOKE's new white-labeled payments and loyalty app solution.
  • Designed LOKE Digital's new standalone mobile payments app, Aston Club.
Technologies: Adobe Photoshop, Mobile Payments, Sitemaps, Webflow, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Sketch, Pixate, InVision, User Flows, Wireframing, Web App Design, UI Design, Design Systems, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Figma, Marketplace Design, UX Design, Web UI, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Social Networking, Journey Mapping, Apps, Professional Services, Brand Guidelines, Print Design, Business Card Design, iOS, Web Design, Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Responsive Web Design (RWD), No-code Development, Software as a Service (SaaS), Cross-platform UX, User Personas, User Stories, Growth, Web UI Design, CRM Design, Pitch Decks, Social Media Apps, Information Architecture (IA), Dashboards, Point of Sale, User Interviews, UX Audits, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Lead Designer

2012 - 2012
LOKE Digital
  • Oversaw all of the design-related work for LOKE's marketing CRM, Boogiespot.
  • Led all of the brand work for all of LOKE's products.
  • Managed two developers working on Boogiespot.
  • Implemented all of the UX and UI work for Boogiespots white-labeled mobile app product.
  • Conducted research and user testing.
Technologies: Adobe Photoshop, Sitemaps, Mobile, Web, Prototyping, Branding, UX Architecture, Mobile Design, User Interface (UI), User Experience (UX), Photoshop CC, InVision, User Flows, Wireframing, Web App Design, UI Design, Design Systems, Data Visualization, Information Visualization, Brand Design, Brand Logos, Visual Design, Web UX, Product Design, UX Strategy, Social Media, B2B, Dashboard Design, Product Roadmaps, Design Thinking Facilitation, Design Leadership, B2C, UX Research, Figma, Marketplace Design, UX Design, Web UI, Design Thinking, UX Testing, Color Palettes, Style Guides, Typography, App Design, Mockups, MVP Design, UX Wireframes, Consumer Products, Feature Prioritization, Social Networking, Journey Mapping, Apps, Professional Services, Brand Guidelines, Print Design, Business Card Design, iOS, Web Design, Websites, Search Engine Optimization (SEO), Responsive Web Design (RWD), No-code Development, Software as a Service (SaaS), Cross-platform UX, User Personas, User Stories, Growth, Web UI Design, CRM Design, Pitch Decks, Social Media Apps, Information Architecture (IA), Dashboards, Point of Sale, User Interviews, UX Audits, Feature Analysis, Stakeholder Interviews, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI

Tools

Adobe Photoshop, Adobe Experience Design (XD), Figma, Sketch, Photoshop CC, Principle, InVision, UXPin, ProtoPie

Industry Expertise

Sports, Transportation & Shipping, Health, Health & Wellness, Exercise & Fitness, Real Estate, Fitness, Hospitality, Consumer Products, Social Networking, Healthcare, Insurance Technology (Insurtech), Professional Services, Building & Construction, Logistics

Platforms

iOS, Android, Mobile, Web, Webflow, Webflow CMS

Other

Pixate, Social, Marketplaces, User Flows, Project Management, Idea Validation, Mobile Payments, Rewards Programs, Loyalty Programs, Web Design, Rideshare Services, Responsive Web Design (RWD), Nutrition & Supplements, Elegant Themes, Online Shopping, Animation, Responsive, Booking, User Experience (UX), User Interface (UI), Research, Interaction Design (IxD), Branding, User Testing, Product Management, Concepting, Project Planning, Project Delivery, Design Management, Data Analysis, Product Strategy, Production Management, Mobile Design, User Journeys, Sitemaps, UX Architecture, Landing Pages, Prototyping, SaaS, Software as a Service (SaaS), Marketplace Platforms, eCommerce, Fintech, Wireframing, Web App Design, Dashboard Design, UX Design, User Personas, UI Design, Rapid Prototyping, User Roles, UX Direction, User Stories, Landing Page Design, High-fidelity Prototypes, Product Design, User Management, App Design, Design Systems, Mockups, MVP Design, UX Wireframes, UI Components, Visual Design, Web UI, Web UI Design, Web UX, Web UX Design, Websites, System Design, Design Leadership, Mobile App Design, Early-stage Startups, Mobile UI Design, Mobile UX Design, Pitch Decks, High-fidelity Mockups, UX Audits, UX Strategy, Dashboards, Leadership, Food Ordering Platforms, Banner Design, Data Visualization, Information Visualization, B2B, Product Roadmaps, Design Thinking Facilitation, B2C, UX Research, Marketplace Design, Conversational UI, Conversational Design, Conversational UX, Design Thinking, UX Testing, Feature Prioritization, Journey Mapping, Apps, Cross-platform UX, CRM Design, Social Media Apps, Information Architecture (IA), Point of Sale, Feature Analysis, Low-fidelity Prototypes, User Journey Maps, Responsive Web Apps, Tablet UI, Tablet UX, Mobile UI, Writing & Editing, Logo Design, Gamification, Conversion Rate Optimization (CRO), eCommerce UX, Landing Page Optimization, Brand Design, Graphic Design, Atomic Design, Brand Guidelines, User Interviews, User Research, Brand Logos, Social Media, Color Palettes, Style Guides, Typography, Print Design, Business Card Design, Augmented Reality (AR), Mixed Reality (MR), Search Engine Optimization (SEO), No-code Development, AI Design, Artificial Intelligence (AI), Growth, Forums & Social Networking Portals, Stakeholder Interviews, Outdoors & Nature, Logotype, LinkedIn Marketing, Search Engine Marketing (SEM), Medical Devices

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