Sam Selbie
Verified Expert in Design
Designer
Edinburgh, United Kingdom
Toptal member since July 12, 2022
Sam is a highly-skilled designer who has been working at one of Scotland's leading creative agencies for the last five years, delivering award-winning projects across industries like cosmetics, higher education, government, financial services, and food and beverage. He is particularly passionate about the intersection between web design and sustainability and has written and conferenced on the theme. Sam is committed to spreading knowledge on how to make the internet more eco-friendly.
Portfolio
Scottish Government Tool for Business Startups
Work Experience
Senior UX Designer
Whitespace
- Crafted the user experience portion of two business tenders, which contributed to the win of more than half a million pounds worth of new business.
- Created wireframes, sitemaps (information architecture), and user research for several website projects.
- Acted as the project manager in the building of two websites where I wrote technical scopes, created Jira tasks, and worked with developers on a daily basis.
- Developed a framework to test a website's carbon footprint and provided recommendations to improve it.
- Spoke on three podcasts about sustainable web design, wrote six articles on the subject, and presented on the topic at the Scottish Business Week.
- Monitored and supported three more junior team members in their work by reviewing their deliverables and providing suggestions.
UX Designer
Whitespace
- Helped deliver two CRM integration projects by assisting with the technical scoping, creating user journey maps, and providing wireframes for QA testing.
- Created and delivered an award-winning skincare regimen builder that is now used in more than 14 countries.
- Delivered more than ten new websites and web-based projects through a mixture of user research, wireframes, sitemaps, and quality assurance testing.
- Conducted accessibility tests to ensure the websites were delivered to best practice following WCAG 2.1 accessibility guidelines.
Junior UX Designer
Whitespace
- Provided UX consultation to financial services on a variety of projects from the third sector.
- Conducted expert reviews on websites providing feedback on usability and content.
- Delivered wireframes and sitemaps and performed quality assurance (QA) testing on several web projects.
Education
Bachelor of Science in Industrial Design
University of Oregon - Eugene, Oregon, USA
Skills
Tools
Miro, Sketch, InVision, InVision App, Treejack, Lookback, Airtable, Adobe, Jira, Google Analytics
Platforms
Figma, Microsoft
Other
UX Process, User-centered Design (UCD), UX Sketching, User Research, UX Workshops, Annotated Wireframes, Sitemaps, Information Architecture (IA), Usability Testing, Optimal Workshop, Office 365, Drawing, Sketching, WCAG 2, Accessibility, Web Accessibility, AA Compliance, Design, Notion, eCommerce UX, Wireframing, User Testing, Remote User Testing, Project Management, User Experience (UX), Tree Testing, Competitor Analysis & Profiling, User Surveys, User Stories, User Journey Maps, Interactive Prototypes, Stakeholder Management, Stakeholder Interviews, eCommerce, Rapid Prototyping, Prototyping, Web UX, Discovery Workshops, UX Prototyping, Beauty Products, Skincare, Responsive, Product Listings, Financial Services, Scope, User Acceptance Testing (UAT), Stakeholder Engagement, Surveys
Experience
- User-centered Design (UCD) - 8 years
- User Research - 7 years
- UX Workshops - 7 years
- Annotated Wireframes - 6 years
- Sitemaps - 6 years
- Information Architecture (IA) - 6 years
- Figma - 5 years
- Web Accessibility - 3 years
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