Samuel Fabayo, Designer in London, United Kingdom
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Samuel Fabayo

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
August 15, 2022

Samuel is a user experience designer with over four years of experience solving problems in startups and large organizations. A believer in critical thinking, excellent research, creativity, collaboration, and a robust work ethic as essential components to success as a designer, Samuel makes sure these are reflected in his work every time.

UX DesignFigmaUX PrototypingUX ResearchSaaSMobile App DesignAdobe PhotoshopAdobe IllustratorCryptocurrencyMiroAndroidAdobe Experience Design (XD)Usability TestingDesign SystemsZeplin

Portfolio

Work Experience

Product Designer

2021 - PRESENT
Xplora Technology
  • Designed solutions to keep kids and their families active and engaged using smartwatches, a mobile app, and web campaigns.
  • Designed a web campaign that keeps kids active and engaged in partnering with studios like SEGA, Warner Bros. Entertainment, DreamWorks Animation, etc.
  • Designed a marketplace for users to exchange rewards from their activities for physical items and merchandise through auctions.
Technologies: Adobe Experience Design (XD), Miro, Zeplin

Lead UX Designer

2017 - 2021
Venture Garden Group
  • Led a team of four to design user interfaces and experiences across multiple enterprise product lines that offer solutions in the fintech, edutech, and social programs sectors.
  • Redesigned invoicing and billing software for corporates and large organizations and ensured a smooth development handoff process. Reduced the margin of error when users create invoices by 50%, and the software adoption increased by 20%.
  • Headed the creation of the Sparta design system by standardizing foundation elements, components, and patterns. Sparta has become the Venture Garden Group’s single source of truth for design consistency and usability across all product lines.
Technologies: Figma, Miro, Adobe Experience Design (XD)

Visual and UX Designer

2017 - 2018
Venture Garden Group
  • Redesigned a student information system that simplifies university and higher education institutions' admission, registration, and learning management cycle.
  • Rebranded the group’s visual identity and designed relevant communication materials and channels, including the company website and stationery, all in line with the new visual identity.
  • Led the redesign of the Venture Garden Group's client-facing website.
Technologies: Figma, Adobe Experience Design (XD), Adobe Photoshop, Adobe InDesign

Marketing Designer

2016 - 2017
Sujimoto
  • Worked in a corporate communication team of six to develop daily briefs, content, and designs that promote the Sujimoto Luxury Real Estate brand.
  • Designed social media banners and posts to create online awareness for the brand.
  • Designed marketing communication materials like editorial brochures and advertorials that enabled the sales team to sell their off-plan property.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
2021 - 2022

Master's Degree in User Experience Design

Kingston University London - London, United Kingdom

MARCH 2020 - PRESENT

User Research: Best Practices and Methodologies

Interaction Design Foundation

Collaboration That Works

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