
Samuel Fabayo
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since August 15, 2022
Samuel is a user experience designer with over four years of experience solving problems in startups and large organizations. A believer in critical thinking, excellent research, creativity, collaboration, and a robust work ethic as essential components to success as a designer, Samuel makes sure these are reflected in his work every time.
Portfolio
Work Experience
Product Designer
Xplora Technology
- Designed solutions to keep kids and their families active and engaged using smartwatches, a mobile app, and web campaigns.
- Designed a web campaign that keeps kids active and engaged in partnering with studios like SEGA, Warner Bros. Entertainment, DreamWorks Animation, etc.
- Designed a marketplace for users to exchange rewards from their activities for physical items and merchandise through auctions.
Lead UX Designer
Venture Garden Group
- Led a team of four to design user interfaces and experiences across multiple enterprise product lines that offer solutions in the fintech, edutech, and social programs sectors.
- Redesigned invoicing and billing software for corporates and large organizations and ensured a smooth development handoff process. Reduced the margin of error when users create invoices by 50%, and the software adoption increased by 20%.
- Headed the creation of the Sparta design system by standardizing foundation elements, components, and patterns. Sparta has become the Venture Garden Group’s single source of truth for design consistency and usability across all product lines.
Visual and UX Designer
Venture Garden Group
- Redesigned a student information system that simplifies university and higher education institutions' admission, registration, and learning management cycle.
- Rebranded the group’s visual identity and designed relevant communication materials and channels, including the company website and stationery, all in line with the new visual identity.
- Led the redesign of the Venture Garden Group's client-facing website.
Marketing Designer
Sujimoto
- Worked in a corporate communication team of six to develop daily briefs, content, and designs that promote the Sujimoto Luxury Real Estate brand.
- Designed social media banners and posts to create online awareness for the brand.
- Designed marketing communication materials like editorial brochures and advertorials that enabled the sales team to sell their off-plan property.
Education
Master's Degree in User Experience Design
Kingston University London - London, United Kingdom
Certifications
User Research: Best Practices and Methodologies
Interaction Design Foundation
Skills
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Miro, Adobe Experience Design (XD), Zeplin
Platforms
Figma, Android
Industry Expertise
Psychology & Mental Health, Education
Other
UX Design, Presentations, Mobile App Design, UX Research, UX Prototyping, User Research, Crypto, Cryptocurrency, Cryptocurrency Wallets, Fintech, Invoicing, SaaS, Technical Writing, Usability Testing, Cryptocurrency Exchanges, APIs, Cognitive Behavioral Therapy (CBT), K-12 Education, E-learning, Billing, Enterprise SaaS, Mobile Apps, Design Systems, Style Guides
Experience
- Presentations - 4 years
- UX Design - 4 years
- UX Prototyping - 4 years
- Adobe Experience Design (XD) - 3 years
- Figma - 3 years
- SaaS - 2 years
- User Research - 2 years
- UX Research - 2 years
Tools
- Adobe Experience Design (XD)
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