Samuel Viani
Verified Expert in Design
Designer
Helsinki, Finland
Toptal member since June 8, 2021
Samuel is a design specialist in product design and design direction. Collaborating with businesses to envision, test, and validate their future potential, he designs relevant and scalable digital products from 0 to 1 with a simple and holistic approach. Samuel brings over a decade of experience working with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan.
Portfolio
Work Experience
Designer and Director
Freelance Clients
- Worked with top talent on projects across the USA, the UK, Europe, Brazil, Australia, India, and Japan.
- Collaborated with great digital agencies and clients such as R/GA, HUGE, Method, AllofUs, AKQA, B-Reel, Publicis Sapient, Nexus Studios, Critical Mass, Elsewhen, The Telegraph, Sainsbury's, FutureLearn, and Yousician.
- Designed for several brands, including America's Cup, Armani, BBC, Coca-Cola, Formula 1, Greenpeace, Johnson & Johnson, Lloyds Bank, Mazda, McDonald's, Mitsubishi Motors, Nickelodeon, Nike, O2, Siemens, Tesco, Verizon, and Virgin Atlantic.
- Provided services like design direction, product design, UI/UX design, visual identity, design systems, design, audits, concept development, and consultancy.
- Led the design from concept to execution of the global web platform for Mitsubishi Motors, increasing sales performance in the UK by 25% (conversion rate tracking).
- Led a team of seven designers collaborating with Sainsbury's digital experience lab to create and implement a transformative identity and a well-structured design system.
- Oversaw the design from concept to execution for The Telegraph's new Film channel—an interactive web platform for users to share their passion for films and iconic personalities.
- Led the design process from concept to execution, crafting a unified vision for the web experience of Mazda Europe and Australia—one that is memorable, concise, and focused. Successfully presented a prototype that sold the idea.
- Redefined the product identity and introduced new features for Campfire and GuitarTuna, bringing harmony into the overall brand and unique features, ultimately increasing user retention and making both products preferred during resonance tests.
- Designed Mobilet, a ticketing app bridging promoters and fans. The new brand and product established Pozitif as a dominant force in the integrated entertainment market in Turkey and beyond.
Freelance Product Design Lead
Jio, Helsinki/FI
- Took a leadership role within Jio's connectivity pillar in designing a new streamlined end-to-end vision for JioHome, an innovative all-in-one solution revolutionizing home management.
- Contributed to the success of JioHome. By integrating advanced smart technologies and on-demand services, JioHome empowers users to monitor and manage their home-connected systems effortlessly, enhancing the quality of life in modern homes.
- Worked on providing design direction and leading product design efforts for products and services.
Freelance Product Design Consultant
Yousician, Helsinki/FI
- Redefined the product identity and introduced new features for Campfire and GuitarTuna products.
- Brought harmony into the overall brand, infusing unique features with personality and ultimately increasing user retention.
- Made both products 90% preferred over competitors during resonance tests, transforming them into a valuable music-playing companion with added user value.
Full-time Design Lead
Siili Solutions, Helsinki/FI
- Supported the business with proposals, planning, and scoping.
- Supported and improved internal processes and directly developed B2B web and mobile products with clients.
- Designed branding, digital products, and SaaS for the company with the goal of improving internal systems and processes.
Freelance Design Director
FutureLearn, London/UK
- Designed a vision for a new visual identity system for FutureLearn, an education and training web platform founded by the Open University and set to transform access to education.
- Designed a modular system approach that seamlessly integrates the brand mark into the design and streamlines the development and creation of content-rich pages.
- Focused on setting the design direction and crafting the design for the upcoming web platform.
Freelance Design Manager
Publicis Sapient, London/UK
- Contributed to the design of a digital product aimed at promoting a smoke-free future.
- Developed an intelligent hub companion app tailored to the product's ecosystem, seamlessly connecting users with their devices, accessories, and relevant content for enhanced usability.
- Continued involvement in 2020 to further refine the product's design and development, ensuring continuous improvement and innovation.
Full-time Senior Designer
Razorfish, London/UK
- Contributed to several projects, including digital campaigns and mobile applications for clients like McDonald's and BlackBerry.
- Led the new visual identity and design system for Lloyds Bank.
- Helped create the visual identity and app for the McDonald's Frappe campaign launch.
Full-time Associate Designer
DigitasLBi, London/UK
- Led the art direction and design of Formula 1's GP2 Series web platform.
- Managed the art direction and design of Lloyds TSB and Halifax self-service banking kiosks.
- Designed Coke Studio, a mobile app from the Coca-Cola company for iOS, BlackBerry, Android, and Facebook.
- Made a visual design system and web platform for BT Business service and sales.
- Developed and designed a concept for the financial health check tool web application.
- Created a design system for a big eCommerce platform from Tesco Direct.
- Created the experience design vision and web platform for America's Cup, the biggest yacht racing.
- Created various digital campaign work for Coca-Cola and design concepts for Oracle, Turkcell, Unilever, and Compare the Market.
Full-time Associate Designer
TMP Worldwide, London/UK
- Contributed to the development of interactive career-focused websites, notably Yell jobs, which emerged as a finalist in the RAD Awards and won the RAD Innovation Award.
- Crafted engaging career web platforms like the NHS Lead the Way campaign. Created a dynamic video blog platform to attract candidates to the NHS Leadership Programme, thus boosting recruitment efforts within the healthcare sector.
- Had a portfolio of clients, including organizations such as HSBC, RBS, Lloyds Banking Group, Pizza Express, Tesco, British Airways, The Fishmongers' Company, and BAE Systems.
Full-time Associate Designer and Front-end Developer
CI&T, São Paulo/BR
- Worked with a dynamic team responsible for crafting and maintaining digital content across diverse platforms for Johnson & Johnson, operating across the US, Canada, and Europe.
- Collaborated closely with leading advertising agencies from the US and Canada. Tasked with steering marketing campaigns, our team seamlessly integrated design and functionality for new and existing websites.
- Played a crucial role in user interface design, front-end development, and ongoing website enhancements. Assumed project management duties for a period, ensuring the successful execution and delivery of initiatives.
Education
Specialization in Art Direction and Copywriting
Higher School of Advertising and Marketing (ESPM) - São Paulo, Brazil
Postgraduate Degree in Graphic Design
Anhembi Morumbi University - São Paulo, Brazil
Bachelor's Degree in Computer Systems Analysis
Pontifical Catholic University of Campinas - Campinas, Brazil
Engineer's Degree in Computer Engineering
Pontifical Catholic University of Campinas - Campinas, Brazil
Skills
Tools
Adobe Creative Suite, Figma, Sketch, Principle, Zeplin, InVision, Apple Keynote, Adobe CC, Cinema 4D, Logic Pro, Adobe Experience Manager (AEM), Adobe, Jira, Miro, Maze
Platforms
Web, Mobile, iOS, Android, WordPress
Industry Expertise
Music, Luxury Goods, Automotive, Events, Fashion, Film & Television, Aircraft & Airlines, Education, Health & Wellness
Languages
HTML, CSS
Other
Art Direction, Design, Large-scale Projects, Product Design, Design Systems, Experience Design, Design Strategy, Design Direction, Design Research, UI Design, Prototyping, Design Guidelines, User Experience (UX), Brand Identity, Visual Identity, Creative Direction, User Interface (UI), Digital Product Design, Conceptual Design, Digital Experience, Web UI, UX Design, Mobile UI, Mobile UX, App Design, Web Design, Web Platforms, Online Store Design, User Flows, Mobile App UI, Visual Design, Branding, Web App Design, Landing Page Design, Responsive Web Design (RWD), App UI, App UX, Web UX Design, Responsive Design, Mobile App Design, Design Leadership, Landing Pages, Websites, Mobile Design, Mobile UX Design, Information Architecture (IA), Color Schemes, MVP Design, Wireframing, Web App UX, Mockups, Agency Websites, Layout Design, Web & Mobile Applications, Color Theory, Logo Design, Interactive Prototypes, UX Wireframes, Brand Guidelines, Pitch Decks, User Journeys, Graphic Design, System Design, Brand Design, UX Research, Android App Design, iOS App Design, Logotype, UI Animation, Testing, eCommerce UI, Rapid Prototyping, Startups, Heuristic Analysis, Marketplaces, eCommerce Design, Fintech, User Research, Templates, User Interviews, Copywriting, Computer Engineering, Global Strategy, Localization, Web UX, Mobile Web, Electric Cars, Ticketing, Booking, Vouchers, Augmented Reality (AR), 5G, eCommerce, Grocery Delivery, News, Editorials, Newspapers, Experience Maps, Use Cases, Cars, Content Creation, Computer System Validation, UI Prototyping, Agile, Scrum, Sprints, Motion Design, Product Branding, Agile Sprints, Agile Delivery, Ticket Design, Digital Tickets, Data Visualization, UX Testing, UI Testing, User Validation, Design Validation, UX Audits, UI Audits, Apps, Design Principles, Presentations, DataViz, User Testing, Remote User Testing, Web UI Design, Layout, Online Platform, Responsive UI, Responsive Layout, Web Marketing, UI Branding, UX Branding, Service Design, Product Vision, Business Strategy, Stakeholder Management, Teamwork, AI Design, Sales, 3D, Notion, eCommerce Marketing, Educational Platform Design, Learning Management Systems (LMS)
Experience
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