Samuel is available for hire
Hire SamuelSamuel Viani
Verified Expert in Design
Designer
Location
Helsinki, Finland
Toptal Member Since
June 8, 2021
Samuel is a design specialist in product design and design direction. Collaborating with businesses to envision, test, and validate their future potential, he designs relevant and scalable digital products from 0 to 1 with a simple and holistic approach. Samuel brings over a decade of experience working with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan.
Portfolio
Work Experience
Designer, Director
2014 - PRESENT
Freelance Clients
- Worked with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan.
- Collaborated with great digital agencies and clients such as R/GA, HUGE, Method, AllofUs, AKQA, B-Reel, Publicis Sapient, Nexus Studios, Critical Mass, Elsewhen, The Telegraph, Sainsbury's, FutureLearn, and Yousician.
- Designed for several brands such as America's Cup, Armani, BBC, Coca-Cola, Formula 1, Greenpeace, Johnson & Johnson, Lloyds Bank, Mazda, McDonald's, Mitsubishi Motors, Nickelodeon, Nike, O2, Siemens, Tesco, Verizon, and Virgin Atlantic.
- Provided services like design direction, product design, UI/UX design, visual identity, design systems, design, audits, concept development, and consultancy.
- Led the design from concept to execution of the global web platform for Mitsubishi Motors, increasing sales performance in the UK by 25% (conversion rate tracking).
- Led a team of seven designers collaborating with Sainsbury's digital experience lab to create and implement a transformative identity and a well-structured design system.
- Oversaw the design from concept to execution for The Telegraph's new Film channel—an interactive web platform for users to share their passion for films and iconic personalities.
- Led the design process from concept to execution, crafting a unified vision for the web experience of Mazda Europe and Australia—one that is memorable, concise, and focused. Successfully presented a prototype that sold the idea.
- Redefined the product identity and introduced new features for Campfire and GuitarTuna, bringing harmony into the overall brand and unique features, ultimately increasing user retention and making both products preferred during resonance tests.
- Designed Mobilet—a ticketing app bridging promoters and fans. The new brand and product established Pozitif as a dominant force in the integrated entertainment market in Turkey and beyond.
Technologies: Digital Product Design, UI Design, Adobe CC, Figma, Sketch, Cinema 4D, InVision, Principle, Zeplin, Apple Keynote, Logic Pro, HTML, CSS, WordPress, iOS App Design, Android App Design, Web UI, Web UX, UX Design, Visual Design, Branding, Web App Design, Product Design, Web Design, Landing Page Design, UI Animation, Responsive Web Design (RWD), 5G, Adobe Creative Suite, App Design, Art Direction, Design Direction, Design, User Interface (UI), User Experience (UX), eCommerce UI, Graphic Design, Large-scale Projects, System Design, Web, Design Systems, Experience Design, Brand Design, Creative Direction, Logotype, Digital Experience Design, Events, Ticketing, Booking, Vouchers, eCommerce, Grocery Delivery, Fashion, Online Store Design, News, Film & Television, Editorials, Newspapers, Aircraft & Airlines, Experience Maps, Use Cases, User Flows, Education, Landing Pages, Websites
Design Lead
2021 - 2022
Siili Solutions, Helsinki/FI
- Supported the business with proposals, planning, and scoping.
- Supported and improved internal processes and directly developed B2B web and mobile products with clients.
- Designed branding, digital products, and SaaS for the company with the goal of improving internal systems and processes.
Technologies: Adobe Creative Suite, Figma, UX Design, UI Design, User Interface (UI), User Experience (UX), Visual Design, Sketch, Principle, Zeplin, Apple Keynote, Art Direction, Design, Large-scale Projects, System Design, Web, Mobile, Design Systems, Experience Design, Digital Experience Design, Branding, Web App Design, Landing Pages, Websites
Senior Designer
2013 - 2014
Razorfish, London/UK
- Contributed to several projects, including digital campaigns and mobile applications for clients like McDonald's and BlackBerry.
- Led the new visual identity and design system for Lloyds Bank.
- Helped to create the visual identity and app for the McDonald's Frappe campaign launch.
Technologies: Adobe, Sketch, UI Design, UX Design, Web Design, App Design, Adobe Creative Suite, InVision, Apple Keynote, Art Direction, Design, Large-scale Projects, System Design, Web, Mobile, Design Systems, Experience Design, User Interface (UI), Digital Experience Design, Visual Design, Web App Design, Landing Pages, Websites
Associate Designer
2010 - 2013
DigitasLBi, London/UK
- Led the art direction and design of Formula 1's GP2 Series web platform.
- Managed the art direction and design of Lloyds TSB and Halifax self-service banking kiosk.
- Designed Coke Studio, a mobile app from Coca-Cola for iOS, BlackBerry, Android, and Facebook.
- Made a visual design system and web platform for BT Business service and sales.
- Developed and designed a concept for the financial health check tool web application.
- Created a design system for a big eCommerce platform from Tesco Direct.
- Created the experience design vision and web platform for America's Cup — the biggest yacht racing.
- Created various digital campaign work for Coca-Cola and design concepts for Oracle, Turkcell, Unilever, and Compare the Market.
Technologies: Design, Branding, Web Design, UI Design, User Interface (UI), User Experience (UX), UX Design, Visual Design, eCommerce UI, Adobe Creative Suite, InVision, Apple Keynote, Art Direction, Large-scale Projects, System Design, Web, Mobile, Design Systems, Experience Design, Digital Experience Design, eCommerce, Web App Design, Landing Pages, Websites
Associate Designer
2009 - 2010
TMP Worldwide, London/UK
- Contributed to the development of interactive career-focused websites, notably Yell jobs, which emerged as a finalist in the RAD Awards and won the RAD Innovation Award.
- Crafted engaging career web platforms like the NHS Lead the Way campaign. Created a dynamic video blog platform to attract candidates to the NHS Leadership Programme, thus boosting recruitment efforts within the healthcare sector.
- Had a portfolio of clients, including organizations such as HSBC, RBS, Lloyds Group, Pizza Express, Tesco, British Airlines, The Fishmongers' Company, and BAE Systems.
Technologies: Adobe CC, Design, UI Design, UX Design, Adobe Creative Suite, Web, Experience Design, User Interface (UI), Digital Experience Design, Visual Design, Landing Pages, Websites
Associate Designer, Front-end Developer
2006 - 2007
CI&T, São Paulo/BR
- Worked with a dynamic team responsible for crafting and maintaining digital content across diverse platforms for Johnson & Johnson, operating across the US, Canada, and Europe.
- Collaborated closely with leading advertising agencies from the US and Canada. Tasked with steering marketing campaigns, our team seamlessly integrated design and functionality for new and existing websites.
- Played a crucial role in user interface design, front-end development, and ongoing website enhancements. Assumed project management duties for a period, ensuring the successful execution and delivery of initiatives.
Technologies: Design, eCommerce UI, Adobe Creative Suite, Web, Experience Design, User Interface (UI), Digital Experience Design, Visual Design, Landing Pages, Websites
Education
2007 - 2007
Specialization in Art Direction and Copywriting
Higher School of Advertising and Marketing (ESPM) - São Paulo, Brazil
2006 - 2007
Postgraduate Degree in Graphic Design
Anhembi Morumbi University - São Paulo, Brazil
2003 - 2005
Bachelor's Degree in Computer Systems Analysis
Pontifical Catholic University of Campinas - Campinas, Brazil
2000 - 2003
Engineer's Degree in Computer Engineering
Pontifical Catholic University of Campinas - Campinas, Brazil
Experience
Collaboration That Works
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