Sandra Woodruff, Designer in San Francisco, CA, United States
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Sandra Woodruff

Verified Expert  in Design

Designer

Location
San Francisco, CA, United States
Toptal Member Since
April 30, 2017

Sandy is currently a UX Designer at Google on the Cloud AI team. Before that, she worked at some of New York’s fastest-growing consumer-facing eCommerce companies such as Etsy, Rent the Runway, Fab.com, and Hem. Sandy's work has been featured in Fast Company, Forbes, and Apple Keynote.

eCommerceMobile WebUser InterviewsScenariosScreenflowsWireframingRapid PrototypingPersonasWebVisual DesignUser Interface (UI)AndroidAugmented Reality (AR)Virtual Reality DesignPrototyping

Portfolio

Image of Etsy New Buyer Experience project
Etsy New Buyer Experience
eCommerceTwo-sided MarketplacesDesign LeadershipSEO MarketingEtsyAcquisitions
Image of Rent the Runway Mobile Experience project
Rent the Runway Mobile Experience
eCommerceProduct Detail PagesBeauty ProductsCalendarsIcon DesignJourney Mapping+ 1 more
Image of Hem Debut User Experience project
Hem Debut User Experience
UIKitSitemapsTypographyeCommerceResponsiveMarketplaces+ 5 more
Image of Hem Augmented Reality App project
Hem Augmented Reality App
Augmented Reality (AR)Home FurnishingUser ResearchSocialCustomizationWireframing+ 1 more
Image of HowGood Mobile App project
HowGood Mobile App
SustainabilityLaser ScanningiOSMockupsSitemapsVisual Design
Image of Fab Virtual Reality Showroom project
Fab Virtual Reality Showroom
Virtual Reality (VR)ShowroomsiOS App DesignGoogle CardboardDesignUser Flows

Work Experience

UX Designer

2017 - PRESENT
Google
  • Worked as a UX designer for Automl; also working on democratizing AI.
Technologies: Prototyping, HTML, InVision, Sketch

Product Designer

2017 - 2017
Etsy
  • Collaborated across different teams to build a better experience for Etsy’s buyers and by extension, Etsy sellers.
  • Cultivated an intimate understanding of our buyers' needs and goals.
  • Created a culture of human-centric design.
Technologies: Basecamp, Principle, Figma, Adobe Illustrator, InVision, Sketch

Product Designer

2015 - 2016
Rent the Runway
  • Solved complex business problems with a keen eye on the user and translated solutions into simple user experiences and user interfaces in a fast-paced and highly fluid environment.
Technologies: Sketch, InVision

Senior User Experience Designer

2014 - 2015
Fab.com
  • Applied a deep understanding of Fab’s users into interfaces that are usable, inspired, and fun, informed both by quantitative and qualitative data.
  • Hired, coached, and guided a design intern.
  • Managed and was responsible for all interactions across multiple breakpoints on our fully responsive site as part of our brand relaunch.
Technologies: InVision, Sketch
2009 - 2013

Bachelor of Fine Arts in Interaction Design

School of Visual Arts - New York City, NY, USA