Sandy Woodruff

Designer

Brooklyn, United States

Member since September 14, 2015

Sandy is a user-centered product designer with experience designing solutions for some of New York’s fastest-growing consumer-facing eCommerce companies such as Etsy, Rent the Runway, Fab.com, and Hem. Sandy's work has been featured in Fast Company, Forbes, and Apple Keynote.

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Portfolio

Etsy New Buyer Experience
- eCommerce
- Two-sided Marketplaces
- Design Leadership
- SEO Marketing
- Etsy
- Acquisition
Rent the Runway Mobile Experience
- eCommerce
- Product Detail Pages
- Fashion
- Calendars
- Icon Design
- Journey Mapping
- Online Retail
Hem Debut User Experience
- UI Kit
- Sitemaps
- Typography
- eCommerce
- Responsive Web
- Marketplace
- Style Guides
- Mockups
- Product Pages
- Product Detail Pages
- Activity Feeds
Hem Augmented Reality App
- Augmented Reality (AR)
- Home Furnishing
- User Research
- Social
- Customization
- Wireframing
- Flow
HowGood Mobile App
- Apps
- Sustainability
- Laser Scanning
- iOS
- Mockups
- Sitemaps
- Visual Design
Fab Virtual Reality Showroom
- Virtual Reality (VR)
- Showrooms
- iOS App Design
- Google Cardboard
- Design
- User Flows

Employment

Product Designer
Etsy
2017 - PRESENT
- Collaborated across different teams to build a better experience for Etsy’s buyers and by extension, Etsy sellers.
- Cultivated an intimate understanding of our buyers' needs and goals.
- Created a culture of human-centric design.
Technologies: Sketch, InVision, Illustrator, Figma, Principle, Basecamp
Product Designer
Rent the Runway
2015 - 2016
- Solved complex business problems with a keen eye on the user and translated solutions into simple user experiences and user interfaces in a fast-paced and highly fluid environment.
Technologies: InVision, Sketch
Senior User Experience Designer
Fab.com
2014 - 2015
- Applied a deep understanding of Fab’s users into interfaces that are usable, inspired, and fun, informed both by quantitative and qualitative data.
- Hired, coached, and guided a design intern.
- Managed and was responsible for all interactions across multiple breakpoints on our fully responsive site as part of our brand relaunch.
Technologies: Sketch, Invision

Education

Bachelor of Fine Arts in Interaction Design
School of Visual Arts - New York City, NY, USA
2009 - 2013

Experience

Visual Design8 years
HTML8 years
Web5 years
Mobile Web5 years
User Interface (UI)5 years
Wireframing5 years
Desktop5 years
Android2 years

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