Sandra Woodruff
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since April 30, 2017
Sandy is currently a UX Designer at Google on the Cloud AI team. Before that, she worked at some of New York’s fastest-growing consumer-facing eCommerce companies such as Etsy, Rent the Runway, Fab.com, and Hem. Sandy's work has been featured in Fast Company, Forbes, and Apple Keynote.
Portfolio
Work Experience
UX Designer
- Worked as a UX designer for Automl; also working on democratizing AI.
Product Designer
Etsy
- Collaborated across different teams to build a better experience for Etsy’s buyers and by extension, Etsy sellers.
- Cultivated an intimate understanding of our buyers' needs and goals.
- Created a culture of human-centric design.
Product Designer
Rent the Runway
- Solved complex business problems with a keen eye on the user and translated solutions into simple user experiences and user interfaces in a fast-paced and highly fluid environment.
Senior User Experience Designer
Fab.com
- Applied a deep understanding of Fab’s users into interfaces that are usable, inspired, and fun, informed both by quantitative and qualitative data.
- Hired, coached, and guided a design intern.
- Managed and was responsible for all interactions across multiple breakpoints on our fully responsive site as part of our brand relaunch.
Education
Bachelor of Fine Arts in Interaction Design
School of Visual Arts - New York City, NY, USA
Skills
Tools
Adobe Photoshop, Google Slides, Figma, Basecamp, Flow, Axure RP Pro, Jira, InVision, Principle, Sketch, Adobe Illustrator, Apple Keynote
Platforms
Web, Desktop, Android, iOS
Industry Expertise
Professional Services, Fashion
Languages
HTML, JavaScript, CSS, PHP
Other
eCommerce, Visual Design, Competitor Analysis & Profiling, Mobile Web, Stakeholder Interviews, User Interviews, Scenarios, Storyboarding, Screenflows, Sketching, Wireframing, Rapid Prototyping, Personas, Augmented Reality (AR), Virtual Reality App Design, Immersive Experiences, UI Design, Pitch Decks, Presentation Design, Landing Page Design, Web Design, User Interface (UI), Artificial Intelligence (AI), Branding, Infographics, Environmental Graphics, Prototyping, UIKit, Sitemaps, Typography, Responsive, Marketplaces, Style Guides, Mockups, Product Pages, Product Detail Pages, Activity Feeds, Beauty Products, Calendars, Icon Design, Journey Mapping, Sustainability, Laser Scanning, Two-sided Marketplaces, Design Leadership, SEO Marketing, Etsy, Acquisitions, Home Furnishing, User Research, Social, Customization, Virtual Reality (VR), Showrooms, iOS App Design, Google Cardboard, Design, User Flows
Experience
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