Sara Tokarchuk, Designer in San Mateo, CA, United States
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Sara Tokarchuk

Verified Expert  in Design


San Mateo, CA, United States
Toptal Member Since
February 22, 2017

Sara is a highly creative, interdisciplinary senior-level designer with extensive experience in website, marketing, print, and UX/UI design. She has exceptional collaborative and interpersonal skills and is an active team player with well-developed written and verbal communication abilities.


Work Experience

Head of Marketing, Branding, and Design (contract)

2016 - PRESENT
  • Designed the UX and UI for Accrualify’s web and mobile apps using wireframes and prototypes in an agile design environment.
  • Researched new ways to improve user experience with focus on accounting teams.
  • Tested product prototypes with user test groups.
  • Collaborated with engineers to implement and test app designs.
  • Coded the HTML and CSS of the web application front-end.
  • Evolved the brand to better represent the company’s principles and connect to potential customers through design by updating logo, typography, and color palette.
  • Designed and coded HTML marketing emails and newsletters.
Technologies: CSS, Adobe Acrobat Pro, Microsoft Word, HTML, iOS, Bootstrap, Adobe Premiere Pro, Adobe Muse, Adobe Experience Design (XD), Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Owner | Art Director

2010 - PRESENT
Taco Truck Design
  • Designed the UX and UI for Cerius Executive’s candidate search web application.
  • Crafted UX and UI designs for client websites, web applications, and mobile apps through wireframing and prototyping.
  • Designed the UX and UI for A La Reg’s event registration web application.
  • Strategized the UX and UI design for Anapalan’s 2014/2015 conference site.
  • Designed and coded websites for multiple clients using content management systems like WordPress, Concrete5, Evoq, Wix, and more.
  • Managed simultaneously multiple projects at once.
  • Designed and coded responsive HTML email templates for MailChimp, Pardot, Marketo, and other email blasting service providers.
Technologies: CSS, Adobe Acrobat Pro, Microsoft Office, Mailchimp, Marketo, Pardot, HTML, Sketch, Adobe Experience Design (XD), Adobe Muse, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, InVision

Senior Graphic Designer

2013 - 2014
  • Wrote customer personas to aid rebrand efforts to appeal to target demographics.
  • Coordinated with the rebrand teams to ensure tasks were completed on time.
  • Researched ways to improve the website’s UX.
  • Designed the UX and UI of custom Evoq modules for the website.
  • Supervised website developers, ensuring UX and design standards were adhered to.
  • Coded the new website’s front-end with HTML and CSS.
  • Provided design feedback to the product UI and UX designers to ensure the product reflected the new branding and product goals.
  • Acted as a communication liaison between the marketing team and developers.
  • Maintained DNN’s website in conjunction with marketing.
Technologies: CSS, HTML, Microsoft Office, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Co-founder | Creative Director

2012 - 2013
Reboot Creative + Strategy
  • Designed the UX and UI for all client website projects through wireframing, prototyping, and coding of all HTML and CSS.
  • Created all the art direction, graphic design, and UX/UI design.
  • Researched target market demographics, spending, and behavior to better define audiences.
  • Wrote customer personas as part of UX research strategy.
  • Ran focus groups to better understand target audience and test creative.
  • Defined the website content and functionality requirements.
  • Wrote creative briefs to help guide projects.
  • Executed creative campaigns across multiple media channels.
Technologies: Mailchimp, WordPress, InVision, Microsoft Office, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Creative Director

2007 - 2011
WDFA Marketing
  • Worked as the sole designer for the agency’s white-label web application created for client channel marketers; responsible for user process flow charts, UX design via wireframes, prototyping, and UI design.
  • Supervised and tested the white-label web application’s development.
  • Organized and ran user test groups for the agency’s white-label web application.
  • Wrote UX research questions to survey target audience of the agency’s white-label web application.
  • Designed the information architecture and user experience for web projects via process flow charts and wireframes.
  • Led a team of visual designers and web developers.
  • Acted as the liaison between the creative team and developers.
  • Reported digital department updates to the managing partners.
  • Developed the digital department’s business plan and employee structure in conjunction with the managing partners.
  • Conceptualized, designed, and produced cross-platform marketing pieces.
  • Designed print campaigns for out-of-home and placed media.
  • Organized and ran creative brainstorm meetings.
  • Pitched campaigns to clients in conjunction with sales.
  • Collaborated with clients in the development of branding and marketing needs.
  • Wrote/defined creative briefs.
  • Maintained the client assets in a shared server environment.
Technologies: Mailchimp, Microsoft Office, Adobe Acrobat Pro, Adobe Fireworks, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2002 - 2006

Bachelor of Science in Advertising/Graphic Design

San Jose State University - San Jose, CA, USA


Illustrator CC, Photoshop CC, Sketch, Adobe Dreamweaver, InDesign CC, Adobe Illustrator, InVision, Adobe Experience Design (XD), Adobe CC, Adobe Photoshop, Adobe InDesign, Microsoft Word, Pardot, Mailchimp, Microsoft Office, Adobe Fireworks, Adobe Muse, Adobe Premiere Pro


MacOS, WordPress, iOS, Apple Watch, Marketo

Industry Expertise

Hotels & Lodging, Hospitality


CSS, HTML, JavaScript


Design, Web UX, App UI, Website Redesign, Branding, Landing Page Design, Graphic Design, Artificial Intelligence (AI), AI Design, Apple Watch Design, Personas, UX Research, App UX, Web App UX, Mobile UX, Mobile App UI, Bootstrap, Adobe Acrobat Pro, Websites, GUI Design, Logo Design, Web Design, Web UX Design, Web UI Design, Front-end, User Testing, User Research, Focus Groups, Interaction Design (IxD), Mobile Applications, User Flows, Wireframing, User Interface (UI), UX Design, Business Applications, SaaS Design, Prototyping, Business Design, Enterprise Software, App Design, Accounting Systems, Mobile UI, Graphical User Interface (GUI), UX Sketching, Apps, UX Testing, UI Testing, User Groups, Bootstrap Themes, jQuery Plugins

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