Sara Tokarchuk, Designer in San Mateo, CA, United States

Sara Tokarchuk


San Mateo, CA, United States
Toptal Member Since
February 22, 2017

Sara is a highly creative, interdisciplinary senior-level designer with extensive experience in website, marketing, print, and UX/UI design. She has exceptional collaborative and interpersonal skills and is an active team player with well-developed written and verbal communication abilities.

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Work Experience

2016 - PRESENT

Head of Marketing, Branding, and Design (contract)

  • Designed the UX and UI for Accrualify’s web and mobile apps using wireframes and prototypes in an agile design environment.
  • Researched new ways to improve user experience with focus on accounting teams.
  • Tested product prototypes with user test groups.
  • Collaborated with engineers to implement and test app designs.
  • Coded the HTML and CSS of the web application front-end.
  • Evolved the brand to better represent the company’s principles and connect to potential customers through design by updating logo, typography, and color palette.
  • Designed and coded HTML marketing emails and newsletters.
Technologies: CSS, Adobe Acrobat Pro, Microsoft Word, HTML, iOS, Bootstrap, Adobe Premiere Pro, Adobe Muse, Adobe Experience Design (XD), Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2010 - PRESENT

Owner | Art Director

Taco Truck Design
  • Designed the UX and UI for Cerius Executive’s candidate search web application.
  • Crafted UX and UI designs for client websites, web applications, and mobile apps through wireframing and prototyping.
  • Designed the UX and UI for A La Reg’s event registration web application.
  • Strategized the UX and UI design for Anapalan’s 2014/2015 conference site.
  • Designed and coded websites for multiple clients using content management systems like WordPress, Concrete5, Evoq, Wix, and more.
  • Managed simultaneously multiple projects at once.
  • Designed and coded responsive HTML email templates for MailChimp, Pardot, Marketo, and other email blasting service providers.
Technologies: CSS, Adobe Acrobat Pro, Microsoft Office, Mailchimp, Marketo, Pardot, HTML, Sketch, Adobe Experience Design (XD), Adobe Muse, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, InVision
2013 - 2014

Senior Graphic Designer

  • Wrote customer personas to aid rebrand efforts to appeal to target demographics.
  • Coordinated with the rebrand teams to ensure tasks were completed on time.
  • Researched ways to improve the website’s UX.
  • Designed the UX and UI of custom Evoq modules for the website.
  • Supervised website developers, ensuring UX and design standards were adhered to.
  • Coded the new website’s front-end with HTML and CSS.
  • Provided design feedback to the product UI and UX designers to ensure the product reflected the new branding and product goals.
  • Acted as a communication liaison between the marketing team and developers.
  • Maintained DNN’s website in conjunction with marketing.
Technologies: CSS, HTML, Microsoft Office, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2012 - 2013

Co-founder | Creative Director

Reboot Creative + Strategy
  • Designed the UX and UI for all client website projects through wireframing, prototyping, and coding of all HTML and CSS.
  • Created all the art direction, graphic design, and UX/UI design.
  • Researched target market demographics, spending, and behavior to better define audiences.
  • Wrote customer personas as part of UX research strategy.
  • Ran focus groups to better understand target audience and test creative.
  • Defined the website content and functionality requirements.
  • Wrote creative briefs to help guide projects.
  • Executed creative campaigns across multiple media channels.
Technologies: Mailchimp, WordPress, InVision, Microsoft Office, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2007 - 2011

Creative Director

WDFA Marketing
  • Worked as the sole designer for the agency’s white-label web application created for client channel marketers; responsible for user process flow charts, UX design via wireframes, prototyping, and UI design.
  • Supervised and tested the white-label web application’s development.
  • Organized and ran user test groups for the agency’s white-label web application.
  • Wrote UX research questions to survey target audience of the agency’s white-label web application.
  • Designed the information architecture and user experience for web projects via process flow charts and wireframes.
  • Led a team of visual designers and web developers.
  • Acted as the liaison between the creative team and developers.
  • Reported digital department updates to the managing partners.
  • Developed the digital department’s business plan and employee structure in conjunction with the managing partners.
  • Conceptualized, designed, and produced cross-platform marketing pieces.
  • Designed print campaigns for out-of-home and placed media.
  • Organized and ran creative brainstorm meetings.
  • Pitched campaigns to clients in conjunction with sales.
  • Collaborated with clients in the development of branding and marketing needs.
  • Wrote/defined creative briefs.
  • Maintained the client assets in a shared server environment.
Technologies: Mailchimp, Microsoft Office, Adobe Acrobat Pro, Adobe Fireworks, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator


2002 - 2006

Bachelor of Science in Advertising/Graphic Design

San Jose State University - San Jose, CA, USA