Sasha Cherian, Designer in Mumbai, Maharashtra, India
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Sasha Cherian

Verified Expert  in Design


Mumbai, Maharashtra, India
Toptal Member Since
March 15, 2018

Sasha's work process is guided by user research, human-centered design, and strong visual aesthetics. She focuses on creating delightful experiences using iterative processes, careful thought, emotion, and color. Her previous experiences have taught her to collaborate with product and development teams to create digital products.


Work Experience

Freelance Designer

2017 - PRESENT
  • Wireframed and set the visual style guide for a luxury hand-embroidery business to renovate their website.
  • Created a visual identity and a style guide for an agro-logistics startup.
  • Designed and illustrated an academic planner for children under the age group of 6 to 18 years.
  • Wireframed and conceptualized an analytics dashboard for a logistics startup.
Technologies: Adobe Photoshop, Sketch, Balsamiq, Marvel, Adobe Illustrator

Product Designer

2018 - 2019
Fractal Analytics |
  • Created a design that enabled users to verbally ask questions.
  • Redesigned answer cards that appeared after a user asked a question on the platform.
  • Designed a framework to onboard users onto the platform.
  • Developed a framework for conducting user research and testing.
  • Hired and moderated two interns for research activities.
  • Designed and conceptualized the admin side functionalities for Cuddle's Command Centre.
  • Hosted and organised the first Hexagon Design Meetup in Mumbai.
Technologies: Adobe Illustrator, Zeplin, InVision, Sketch

Product Designer

2015 - 2017
  • Collaborated with product managers and engineers to create user-friendly interfaces for version one of an online consultation platform (Android).
  • Solved usability issues for Practo Consult for their web, mobile web, Android, and iOS platforms.
  • Designed and managed AMA sessions for World Women’s Day, World Heath Day in 2016.
  • Contributed to the Practo rebranding exercise to develop a new visual language.
Technologies: InVision, Sketch

UI/UX Designer

2014 - 2015
  • Worked and managed all aspects of the design process, beginning with research to final prototypes.
  • Headed projects under the domain of UX/UI design, branding, and graphic design.
  • Conducted kickoff meetings with clients and handover meetings for development.
Technologies: InVision, Balsamiq, Adobe Illustrator, Adobe Photoshop
2019 - 2021

Master's Degree in Information Design

National Institute of Design - Bangalore, India

2010 - 2014

Bachelor of Fine Arts Degree in Visual Communication

Sir J.J. Institute of Applied Art - Mumbai, India