Sasha Cherian

Designer in Mumbai, Maharashtra, India

Member since March 15, 2018

Sasha's work process is guided by user research, human-centered design, and strong visual aesthetics. She focuses on creating delightful experiences using iterative processes, careful thought, emotion, and color. Her previous experiences have taught her to collaborate with product and development teams to create digital products.

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Portfolio

Digital Design

Employment

Freelance Designer
2017 - PRESENT
Freelance
- Wireframed and set the visual style guide for a luxury hand-embroidery business to renovate their website.
- Created a visual identity and a style guide for an agro-logistics startup.
- Designed and illustrated an academic planner for children under the age group of 6 to 18 years.
- Wireframed and conceptualized an analytics dashboard for a logistics startup.
Technologies: Adobe Photoshop, Sketch, Balsamiq, Marvel, Adobe Illustrator
Product Designer
2018 - 2019
Fractal Analytics | Cuddle.ai
- Created a design that enabled users to verbally ask questions.
- Redesigned answer cards that appeared after a user asked a question on the platform.
- Designed a framework to onboard users onto the platform.
- Developed a framework for conducting user research and testing.
- Hired and moderated two interns for research activities.
- Designed and conceptualized the admin side functionalities for Cuddle's Command Centre.
- Hosted and organised the first Hexagon Design Meetup in Mumbai.
Technologies: Adobe Illustrator, Zeplin, InVision, Sketch
Product Designer
2015 - 2017
Practo
- Collaborated with product managers and engineers to create user-friendly interfaces for version one of an online consultation platform (Android).
- Solved usability issues for Practo Consult for their web, mobile web, Android, and iOS platforms.
- Designed and managed AMA sessions for World Women’s Day, World Heath Day in 2016.
- Contributed to the Practo rebranding exercise to develop a new visual language.
Technologies: InVision, Sketch
UI/UX Designer
2014 - 2015
Genii
- Worked and managed all aspects of the design process, beginning with research to final prototypes.
- Headed projects under the domain of UX/UI design, branding, and graphic design.
- Conducted kickoff meetings with clients and handover meetings for development.
Technologies: InVision, Balsamiq, Adobe Illustrator, Adobe Photoshop

Education

Master's Degree in Information Design
2019 - 2021
National Institute of Design - Bangalore, India
Bachelor of Fine Arts Degree in Visual Communication
2010 - 2014
Sir J.J. Institute of Applied Art - Mumbai, India

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