
Sasha Cherian
Verified Expert in Design
Designer
Mumbai, Maharashtra, India
Toptal member since April 16, 2018
Sasha's work process is guided by user research, human-centered design, and strong visual aesthetics. She focuses on creating delightful experiences using iterative processes, careful thought, emotion, and color. Her previous experiences have taught her to collaborate with product and development teams to create digital products.
Portfolio
Work Experience
Freelance Designer
Freelance
- Wireframed and set the visual style guide for a luxury hand-embroidery business to renovate their website.
- Created a visual identity and a style guide for an agro-logistics startup.
- Designed and illustrated an academic planner for children under the age group of 6 to 18 years.
- Wireframed and conceptualized an analytics dashboard for a logistics startup.
Product Designer
Fractal Analytics | Cuddle.ai
- Created a design that enabled users to verbally ask questions.
- Redesigned answer cards that appeared after a user asked a question on the platform.
- Designed a framework to onboard users onto the platform.
- Developed a framework for conducting user research and testing.
- Hired and moderated two interns for research activities.
- Designed and conceptualized the admin side functionalities for Cuddle's Command Centre.
- Hosted and organised the first Hexagon Design Meetup in Mumbai.
Product Designer
Practo
- Collaborated with product managers and engineers to create user-friendly interfaces for version one of an online consultation platform (Android).
- Solved usability issues for Practo Consult for their web, mobile web, Android, and iOS platforms.
- Designed and managed AMA sessions for World Women’s Day, World Heath Day in 2016.
- Contributed to the Practo rebranding exercise to develop a new visual language.
UI/UX Designer
Genii
- Worked and managed all aspects of the design process, beginning with research to final prototypes.
- Headed projects under the domain of UX/UI design, branding, and graphic design.
- Conducted kickoff meetings with clients and handover meetings for development.
Education
Master's Degree in Information Design
National Institute of Design - Bangalore, India
Bachelor of Fine Arts Degree in Visual Communication
Sir J.J. Institute of Applied Art - Mumbai, India
Skills
Tools
Adobe Photoshop, Marvel App, Sketch, Adobe Illustrator, Balsamiq Mockups, Balsamiq, InVision, Marvel, Zeplin
Platforms
iOS 11
Industry Expertise
Health & Wellness
Other
Illustration, Visual Design, User Interface (UI), UI Branding, Landing Page Design, Icon Design, User Experience (UX), Branding, Product Design, Web Design, Interface Design, Web Illustration, iOS UI Design, Animated GIFs, iOS Sticker Sheets, Graphic Design, Art Direction
Experience
- Web Design - 4 years
- User Interface (UI) - 4 years
- Illustration - 4 years
- Adobe Illustrator - 4 years
- Visual Design - 4 years
- Product Design - 3 years
- Sketch - 3 years
- User Experience (UX) - 3 years
Tools
- Sketch
- Adobe Illustrator
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