Sasha Marchenko, Designer in San Jose, CA, United States
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Sasha Marchenko

Verified Expert  in Design

Designer

Location
San Jose, CA, United States
Toptal Member Since
January 5, 2018

Sasha has over a decade of design experience in the San Francisco Bay Area and abroad for corporate and startup clients. She is well-versed in design and specializes in defining UX strategies and user tests and transforming complex technical requirements into intuitive, approachable designs.

Portfolio

Work Experience

UI/UX Design Consultant

2007 - PRESENT
Self-employed
  • Brought projects from concept to completion and delivered high-quality creative designs within scope, timeframe, and budget.
  • Collaborated with founders and top directors, performed user research studies, and covered everything design-related such as UX audits and strategy, brand development, design libraries, and web and mobile interfaces for product/service design.
  • Designed user flows, website architecture, and web and mobile interface designs. Worked closely with lead developers on design implementation and accuracy.
  • Worked for various clients, including Booxby, LiquidSpace, Kno (acquired by Intel), EFM Interactive Agency, NIK Software, GE Lighting, XtraLight Mfg, Dicom Systems, and Atrium.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Figma, Adobe Creative Suite, Slack, Maze, Zoom, FullStory, Iconography, UX Strategy, Logo Design, Responsive Web Design (RWD), User Interface (UI), Brand Development, Wireframing, Web Design, Prototyping, User Flows, Mobile App Design, iOS, Android, Web UI, Visual Design, Project Management, Art Direction, UX Design, Mobile Prototypes, Personas, UI Design, Agile UX, Data Visualization, User Interviews, Responsive UI, Design Strategy, User Testing, Remote User Testing, Leadership, Usability, User Journeys, Mobile Architecture, Product Requirements Documentation (PRD), Usertesting.com, Audits, UI Audits, UX Audits, Brand Identity, Crypto, Dashboard Design, Report Design, Branding, Product Design, User Roles, Mobile UX Design, Mobile UI Design, Mobile UI, Mobile Design, Mobile UX, Design Systems, System Design, Atomic Design, Journey Mapping, iOS App Design, Android App Design, Web Applications, Design Leadership, Stakeholder Management, Layout Design, Web & Mobile Applications, Artificial Intelligence (AI)

Director of User Experience

2012 - 2020
LiquidSpace, Inc.
  • Designed the user experience across all channels at LiquidSpace and managed a design team.
  • Conducted user interviews, built out user journeys and wireframes, and prototyped daily.
  • Pushed for clarity, quality, and simplicity; advocated for the user.
  • Created a UI pattern library, email templates, and promotional guidelines to streamline the design and development and ensure brand consistency throughout various user touchpoints.
  • Designed LiquidSpace's iOS and Android mobile apps.
  • Received The Best Website award from GWA (Global Workspace Association).
Technologies: Zoom, Slack, InVision, Sketch, User Experience (UX), Adobe Creative Suite, Iconography, UX Strategy, Logo Design, Responsive Web Design (RWD), User Interface (UI), Brand Development, Wireframing, Web Design, Prototyping, User Flows, Mobile App Design, Illustrator CC, iOS, Android, Web UI, Visual Design, Project Management, Art Direction, UX Design, Mobile Prototypes, Personas, UI Design, Agile UX, Data Visualization, User Interviews, Responsive UI, Adobe Illustrator, Design Strategy, User Testing, Remote User Testing, Leadership, Usability, User Journeys, Mobile Architecture, Product Requirements Documentation (PRD), FullStory, Usertesting.com, Audits, UI Audits, UX Audits, Brand Identity, eCommerce, Dashboard Design, Report Design, Branding, Product Design, User Roles, Mobile UX Design, Mobile UI Design, Mobile UI, Mobile Design, Mobile UX, Cross-platform, Design Systems, System Design, Atomic Design, Journey Mapping, iOS App Design, Android App Design, Web Applications, Design Leadership, Stakeholder Management, Layout Design, Web & Mobile Applications

UI/UX Design Consultant

2010 - 2011
eBay
  • Led the design of web applications from concept to launch in areas of social engagement and seller marketing tools.
  • Planned and established the product architecture, process flows, and use case scenarios.
  • Designed pixel-perfect mocks, including original illustrations for marketing pages.
  • Provided design prototypes, specs, and style guides.
  • Worked within both Agile and Waterfall methodologies.
Technologies: HTML, Fireworks, Adobe Photoshop, User Experience (UX), Iconography, User Interface (UI), Wireframing, Web Design, Prototyping, User Flows, Photoshop CC, Illustrator CC, Web UI, Visual Design, Project Management, UX Design, Mobile Prototypes, Personas, UI Design, Agile UX, User Interviews, Adobe Illustrator, User Testing, Usability, eCommerce, Product Design, Web Applications, Design Leadership, Stakeholder Management, Layout Design, Web & Mobile Applications

Graphic Designer

2006 - 2009
Art.com
  • Managed multiple projects for Art.com, AllPosters, and Artist Rising brands.
  • Led the visual design of the interactive Frame Studio app. Established style guides; delivered specs and graphic assets to developers.
  • Designed multilingual marketing materials: emails, landing pages, banner ads, online storefronts, magazine ads, and multi-fold inserts.
  • Conceptualized and designed corporate print collateral, packaging, tradeshow materials, signage, and B2B promotional materials.
  • Trained and coached graphic design interns and junior designers.
Technologies: HTML, Flash, Adobe Illustrator, Logo Design, User Interface (UI), Brand Development, Wireframing, Web Design, Prototyping, User Flows, Photoshop CC, Illustrator CC, Web UI, Visual Design, Project Management, UX Design, Personas, UI Design, Adobe Photoshop, Leadership, Usability, eCommerce, Branding, Product Design, Web Applications, Design Leadership, Layout Design, Web & Mobile Applications
2004 - 2006

Bachelor of Science Degree in Graphic Design

Art Institute of California, San Francisco - San Francisco, CA, USA

2001 - 2004

Associate's Degree in Web Design, Digital Art

San Jose City College - San Jose, CA, USA

NOVEMBER 2023 - PRESENT

Foundations of Humane Technology

Center for Humane Technology

NOVEMBER 2021 - PRESENT

Applied Compassion Training

Center for Compassion & Altruism Research and Education (CCARE) at Stanford University

Tools

Zeplin, Zoom, InVision, Photoshop CC, Illustrator CC, Sketch, Figma, Usertesting.com, Slack, Adobe Photoshop, Fireworks, Adobe Illustrator, Flash, Adobe Creative Suite, Maze, FullStory

Platforms

iOS, Android

Languages

HTML

Other

Web UI, Visual Design, Art Direction, Leadership, UX Design, Mobile Prototypes, User Journeys, Personas, Mobile Architecture, UI Design, User Interviews, Product Requirements Documentation (PRD), User Onboarding, Management Systems, Dashboards, Product Launch, Remote User Testing, UX Strategy, Design Strategy, User Experience (UX), Logo Design, Iconography, Responsive Web Design (RWD), User Testing, User Interface (UI), Brand Development, Wireframing, Web Design, Prototyping, Mobile App Design, User Flows, Web App Design, High-fidelity Mockups, Audits, Web App UI, Web App UX, UI Audits, UX Audits, Branding, Design Systems, Graphic Design, Brand Identity, eCommerce, Dashboard Design, Report Design, Product Design, User Roles, Mobile UX Design, Mobile UI Design, Mobile UI, Mobile Design, Mobile UX, Cross-platform, System Design, Atomic Design, Journey Mapping, iOS App Design, Web Applications, Design Leadership, Stakeholder Management, Layout Design, Web & Mobile Applications, Artificial Intelligence (AI), Project Management, Usability, Agile UX, Data Visualization, Research, Commercial Real Estate, Android App Design, Calendars, Responsive UI, Creative Thinking, Design, Animation, Programming, Color Theory, Typography, Photography, Web Marketing, Ethical Design, Business Development, Publishing, Crypto, AI Design, ChatGPT, Midjourney, User Empathy

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