Sean Michael

Designer in Los Angeles, CA, United States

Member since December 11, 2019

Sean is an award-winning product designer and creative director with over 15 years of experience in technology, advertising, and entertainment. His focus on creating purposeful, human-centered designs for Toyota, Sony, Microsoft, ABC, National Geographic, and more has led to accolades from industry leaders like Clio, Webby, and AdAge. He holds certificates in data science from MIT and global health from Harvard.

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Portfolio

Digital Design

GabBox iOS App, Branding, Design Systems
- Apps
- iOS
- iOS Video
- Mobile Apps
- Mobile UI
- Mobile UX
- Home Entertainment
- Social Networking
- Messaging
- tvOS
- Analytics
GabBox Smart TV App
- Apple TV UI
- Apple TV
- tvOS UI
- Home Entertainment
- TV UI
- Prototyping
- App UI
- Adobe Experience Design (XD)
- Voice UI Design
- Sketch
- Figma
- ProtoPie
- Videos
- Interactive TV
- Interaction Design (IxD)
Choc Groups Digital Health Mobile App
- Healthcare
- Health IT
- Health Policy
- iOS
- Sketch
- InVision
- InVision Studio
- Adobe Photoshop
- Video Chat
- Social Media Apps
- Cognitive Behavioral Therapy (CBT)
- Social Media
- Messaging
- Newsfeeds
Fanology Agency Social Media Publishing App, Dashboard, Analytics, Design Systems
- Web UX
- Web UI
- SaaS Design
- Software as a Service (SaaS)
- Enterprise SaaS
- Enterprise Design
- Enterprise Systems
- UI Design
- UX Research
- UX Design
- Accessibility
- Accessible Design
- Web Accessibility
- Analytics
- UX Analysis
- Data Virtualization
- Data-informed Visual Design
- Data
- Data Science
- Human-centered Design (HCD)
- Interaction Design (IxD)
- Social Media Apps
- Instagram
- Facebook
- Social Media Strategy
- Social Media Marketing (SMM)
- Bootstrap
- InVision Studio
- UX Prototyping
- UI Prototyping
- Prototyping
CHOC Groups Branding, Website, App Store Assets
- Healthcare
- Health
- Social Networking
- Social Impact
- Video Chat
- Messaging
- Social Media Apps
- Cognitive Behavioral Therapy (CBT)
- Wellness
- Healthcare Media
- Apple HealthKit
- Public Health
- Mentorship & Coaching
Toyota - Buy vs. Lease Microsite and Integrated Campaign
- Websites
- Interactive UI
- Interaction Design (IxD)
- UX Research
- Web UX
- Agile UX
- Data Visualization
- Advertising
- Creative Design
- Creative Strategy
- Photography
- Visual Design
- Mobile Web Design
GabBox Responsive Websites
- Responsive
- Web
- Web UX Design
- Web App UX
- Web App UI
- Conversion
Lexus XCC Design, Creative Direction, Video, Photos
- Creative Strategy
- Videos
- Video Ads
- Facebook Video Ads
- Lighting Design
- Entertainment & Leisure
- Live Entertainment
- Adobe Premiere Pro
- Adobe After Effects

Employment

Founder/Creative Director/Product Designer
2007 - 2021
Naturalist
- Founded a digital creative studio focused on digital products and multi-platform experiences across AR/VR, native iOS, video, web, UI/UX, and product design. Clients include Microsoft, Toyota, ESPN, Lexus, MINI, Amazon, P&G, Nat Geo, and Discovery.
- Acted as the product designer and founder for the first of its kind digital health mobile application enabling small, disease-based social support for CHOC Innovations program, with complimentary digital education experiences in health and wellness.
- Developed and designed digital health applications to support community health workers through data-driven new media education for Partners In Health discovery project through Harvard.
- Led a 360-degree integrated digital campaign and targeted app design for Microsoft Life, increasing engagement by 600%, with a massive lift in brand affinity over the previous campaigns.
- Created Lexus XCC mobile products, campaigns, and experiences featuring emerging DJs/producers to connect brand and youth culture, increasing engagement by 220% and conversion by over 300% compared to the previous launch.
- Led creative direction on Toyota Winter Olympics integrated campaign, website, digital products. Awarded Clio, Webby nominee, and best-in-class Snapchat distinction, defying expectations with 37 million views, 600k engagements, 60k product downloads.
Technologies: Avocode, Abstracts, Figma, Zeplin, Sketch, Adobe Suite, InVision
Founder and CCO | Head of Product
2015 - 2019
GabBox
- Cofounded, designed, and led the development of the first dedicated app for live chats and celebrity-led, sponsored commentary around top television shows.
- Led all aspects of the UI/UX, product design, strategy, and creative direction, including brand integrations with global advertising sponsors, leading to over 1 million ad revenue after the product launch.
- Worked with external technology partners like Samsung, Vestel, Technicolor, Gracenote, TVDB, and Dolby to develop cross-platform product integration and strategic M&A investment across smart TV lineup.
- Led the international development team to implement UI/UX strategies and design for product iteration from concept to execution, with over 50,000 unique users per month.
- Built and designed an automated celebrity influencer bidding platform of GabBox, leveraging social data to drive design and user engagement improvements.
- Designed scalable, responsive web and digital assets for Walking Dead, Scandal, Dancing With The Stars, American Horror Story, and two consecutive AdAge top social Super Bowl campaigns.
Technologies: Avocode, Abstracts, Figma, Zeplin, Sketch, Adobe Suite, InVision, Video Streaming, Live Chat, tvOS, Accessible Design
VP/Creative Director
2012 - 2015
Fanology
- Managed integrated digital and social products across mobile, web, social, and experiential, as well as creative direction for clients including Mini, Toyota, DewTour, X-Games, Monster, RedBull, St. Jude, Tourism Ireland, and many others.
- Led creative direction, UI/UX design, and production for award-winning "Epic Moments" 360 campaign for Toyota Winter Olympics and Team Toyota athletes for 2014-2015, increasing engagement by 350%.
- Developed first B2B, enterprise-grade, visual social media publishing platform for agencies and celebrities to improve collaboration and transparency of campaigns for Saatchi & Saatchi, Ketchum, and other top global agencies.
- Designed Webby-winning websites, digital experiences, and social engagement products for celebrity clients including Shay Mitchell, Ashley Tisdale, Relativity Films, Discovery, Nat Geo, ESPN, Fox Sports, and Toyota.
- Created influencer-based innovations branded content partnerships for TV, film, sports, and charities through celebrity-led engagement to drive awareness and sales using native social media platforms.
- Led emerging brands to launch first integrated campaigns across all forms of digital, interactive, mobile, and branded content contributing to over 40 million in revenue and funding.
Technologies: Avocode, Abstracts, Figma, Zeplin, Sketch, Adobe Suite, InVision

Education

Bachelor of Science and Bachelor of Arts Degrees in Computer Information Systems and Intermedia Arts
1995 - 2001
Barrett Honors College, Arizona State University - Tempe, AZ

Certifications

Human Centered Design
NOVEMBER 2019 - PRESENT
Acumen
Global Health Delivery Certificate Course
DECEMBER 2017 - PRESENT
Harvard University
Big Data/Data Science Certificate Course
DECEMBER 2016 - PRESENT
MIT
How To Build Successful Startups
DECEMBER 2015 - PRESENT
Stanford University

Experience

Product Design15 years
UI Design15 years
Design Thinking15 years
User Testing15 years
UX Design15 years
Design Systems10 years
Mobile UI7 years
Responsive Design7 years

Location

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