Selim Cherif, Designer in Lausanne, Switzerland
Selim is available for hire
Hire Selim

Selim Cherif

Verified Expert  in Design


Lausanne, Switzerland
Toptal Member Since
March 29, 2019

Selim has more than five years of experience in product design (UI and UX) and branding design–working on national and global projects, product designs, visual systems, motion designs, and global rebrands for the likes of Google, Mcdonald's, Ubisoft, Manchester City, the Economist, Facebook and many more. Selim provides clients with meaningful brand and product experiences based on strong concepts that come alive in the digital space.


Work Experience

Design Director

2019 - PRESENT
Quit Genius
  • Set the overall design direction and strategy for the organization in collaboration with other senior leaders and stakeholders.
  • Lead and manage a team of designers, including hiring, training, and mentoring them to deliver high-quality design work.
  • Understand user needs, market trends, and competitor offerings, I conducted design research and analysis. This involved conducting user interviews, usability testing, and other research methods to gather insights that informed my design decisions.
  • Collaborate with cross-functional teams to ensure design solutions meet user needs, business goals, and technical requirements.
  • Conduct design research and analysis to understand user needs, market trends, and competitor offerings.
  • Develop and implement design systems and standards to ensure consistency and coherence across all design work.
  • Ensure quality and timely delivery of design work by setting clear design expectations, managing design reviews and approvals, and monitoring design progress.
Technologies: Illustration, Figma, Adobe Illustrator, Adobe After Effects, Zeplin, Sketch

Senior Visual Designer

2018 - 2019
  • Designed branding and user education projects to ensure consistency between the different touchpoints.
  • Prototyped various motion explorations for the product app (iOS and Android).
  • Designed, explored, tested, and iterated various landing pages, pricing pages, and case study pages to name a few.
  • Collaborated with writers, engineers, strategists, and product managers to deliver the best user experiences for the website and product.
  • Created the entire identity for the main hackathon organized in London by Facebook in 2018.
Technologies: Illustration, Cinema 4D, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch

Senior Visual Designer

2016 - 2018
  • Created a major rebrand for Ubisoft that was launched at the E3 at Los Angeles in 2017.
  • Worked on the new ordering user experience for the McDonald's app.
  • Collaborated and coached Coca-Cola from being campaign-driven to one that offers products and services.
  • Crafted a new brand identity for one of the Google App for Work's product.
  • Created and prototyped a chatbot for the Nightingale project.
Technologies: Illustration, Zeplin, Cinema 4D, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch

UI/UX Designer

2015 - 2016
  • Crafted the DLCM brand experience by creating the logo and visual language. Applied the visual language to the web platform and various touchpoints.
  • Designed a University sports app to track all sports events available on the campus with various workshops, wireframes, and design iterations.
  • Designed a stunning app to assist new drivers to improve their driving skills.
Technologies: Workshops, Design Sprints, Photoshop CC, Illustrator CC, Sketch
2009 - 2012

CFC Degree in Graphic Design

École Romande d'Arts et Communication (ERACOM) - Lausanne, Switzerland


Sketch, Adobe Creative Suite, Illustrator CC, Photoshop CC 2019, Zeplin, Figma, Cinema 4D, After Effects CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Photoshop CC


iOS, Android

Industry Expertise

Consumer Products, Technology


UI Design, UX Design, iOS App Design, Android App Design, Motion Logo Design, Logo Design, Branding, Web Design, Web UX Design, Product Design, User Research, Digital Experience Design, Wireframing, Illustration, Motion Design, App UI, App UX, Interaction Design (IxD), Flowcharts, B2B, B2C, Art Direction, Design Direction, Web UX, Web UI, Mobile Web, Mobile UI, Mobile UX, Responsive, Corporate Design, UIKit, Strategy, Corporate Identity, Corporate Branding, Mobile Web Design, Desktop Web Design, Responsive UI, Responsive Design, Responsive UX Design, Logotype, Digital Strategy, Service Design, Workshops, Facilitation, Workshop Facilitation, Brand Positioning, UI Branding, Event Branding, Brand Guidelines, Minimalism, Responsive Web Design (RWD), Style Guides, Style Sheets, Visual Design, Patterns, Concepting, Mobile App Design, Apps, Mobile Apps, Line Icons, Iconography, Icon Design, Icon Sets, Digital Illustration, Sports & Athletics, University, Public Relations (PR), Web UI Design, Responsive Layout, Food Ordering, Online Ordering, Research, User Experience (UX), User Testing, User Validation Testing, Design Systems, System UI, Prototyping, Design Sprints

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring