Portfolio
Digital Design
Serge Zuev
Designer
New York, NY, United States
Member since February 6, 2016
Serge is a product designer based in NYC. Content, context, and the user are the motivating factors for all of his design decisions. He approaches design from the needs of the customer—putting them at the heart of his solutions. He's best-suited for roles in product design within a dynamic and collaborative team that values meaningful design. Above all, you’ll find him well-organized, extremely open-minded, and honest to work with.
Serge is now available for hire
Employment
- Art Director | Graphic Designer2004 - PRESENTSergeZuev LLC
- Worked in partnership with clients and companies alike to create compelling design that exceeds their brand vision.
- By blending the practices of design, technology, and branding I’ve gained experience in all stages of the creative process from research and strategy, to concept development, execution, and production.
- Worked for notable clients: Ardani Artists, Save the Children, GE, Mamiya, Profoto, Sekonic, X-rite, Tenba, Benjamin Moore, Induro, Benro, MeFoto, and more.
Technologies: Adobe CC - Designer2017 - 2017Simpli.fi (via Toptal)
- Designed scalable templates for digital display ads from wireframes to final high-fidelity mockups.
Technologies: Skecth - Art Director | UI/UX Designer2016 - 2016Silicium Energy (via Toptal)
- Developed the visual language for the Matrix Industries brand.
- Worked on the art direction and design of the product landing pages.
- Worked on the art direction and UI/UX design of the referral program.
- Helped to prepare and launch a successful crowdfunding campaign which was fully backed in 12 hours.
- Worked on the art direction and design of social media advertising.
- Designed the mobile app UI.
Technologies: Adobe Photoshop, InVision - Art Director2002 - 2004Multimedia Training Solutions
- Provided art direction and oversaw the implementation of the design.
- Was responsible for the overall design and branding of collateral including brochures, websites, interactive kiosks, trade show booths, and advertisements.
- Select clients include Janssen Biotech, Merck, Nabisco, Flower.com, Paul Fredrick, and more.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign - Art Director1997 - 2002Spirals, Inc
- Provided design, concept development and art direction for integrated and email marketing campaigns.
- Involved in all aspects of the eCommerce website design and was responsible for developing the style guide and retouching images.
- Delivered creative concepts for emails, banners, special promotions and advertising campaigns.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign - Graphic Designer | Prepress Specialist1994 - 1996Printex Inc
- Gained invaluable experience in the technical aspects of print design and production.
- Was responsible for scanning, retouching, creating the mechanics, releasing files for press, and printing press checks.
Technologies: Scitex Studio, Adobe Photoshop
Education
- Bachelor of Science degree in Computer and Information Sciences1989 - 1994Belarusian State University of Informatics and Radioelectronics - Minsk, Belarus
Certifications
- ICAgile Certified Professional (ICP)JULY 2019 - PRESENTICAgile
Experience
- User Interface (UI)10 years
- Wireframing10 years
- Branding10 years
- Adobe CC10 years
- InVision3 years
- Sketch3 years
Tools
- Sketch
- InVision
- Adobe CC
