Portfolio
Digital Design
Serge Zuev
Designer in New York, NY, United States
Member since February 6, 2016
Serge is a seasoned art director with +20 years of experience. He's been directing a global team of product designers and UX research professionals in five different countries, also working with executive teams of various organizations to translate corporate goals into a user experience roadmap. Serge is keen on driving change and improving areas related to outcome-driven innovation, design thinking, UX/agile methodologies, and other organizational processes.
Serge is now available for hire
Employment
Art Director | Graphic Designer
2004 - PRESENTSergeZuev, LLC.- Worked in partnership with clients and companies alike to create compelling design that exceeds their brand vision.
- Blended the practices of design, technology, and branding and gained experience in all stages of the creative process from research and strategy, to concept development, execution, and production.
- Worked for notable clients: Ardani Artists, Save the Children, GE, Mamiya, Profoto, Sekonic, X-rite, Tenba, Benjamin Moore, Induro, Benro, MeFoto, and more.
Technologies: Adobe CCDesigner
2017 - 2017Simpli.fi (via Toptal)- Designed scalable templates for digital display ads from wireframes to final high-fidelity mock-ups.
Technologies: SketchArt Director | UI/UX Designer
2016 - 2016Silicium Energy (via Toptal)- Developed the visual language for the Matrix Industries brand.
- Worked on the art direction and design of the product landing pages.
- Worked on the art direction and UI/UX design of the referral program.
- Helped to prepare and launch a successful crowdfunding campaign which was fully backed in 12 hours.
- Worked on the art direction and design of social media advertising.
- Designed the mobile app UI.
Technologies: InVision, Adobe PhotoshopArt Director
2002 - 2004Multimedia Training Solutions- Provided art direction and oversaw the implementation of the design.
- Responsible for the overall design and branding of collateral including brochures, websites, interactive kiosks, trade show booths, and advertisements.
- Worked with select clients such as; Janssen Biotech, Merck, Nabisco, Flower.com, Paul Fredrick, and more.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe PhotoshopArt Director
1997 - 2002Spirals, Inc.- Provided design, concept development and art direction for integrated and email marketing campaigns.
- Involved in all aspects of the eCommerce website design and was responsible for developing the style guide and retouching images.
- Delivered creative concepts for emails, banners, special promotions and advertising campaigns.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
- Bachelor of Science Degree in Computer and Information Sciences1989 - 1994Belarusian State University of Informatics and Radioelectronics - Minsk, Belarus
Certifications
- ICAgile Certified Professional (ICP)JULY 2019 - PRESENTICAgile
Experience
- Wireframing15 years
- Adobe CC10 years
- Branding10 years
- User Interface (UI)10 years
- InVision3 years
- Sketch3 years
