Serge is available for hire
Hire SergeSerge Zuev
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
February 12, 2016
Serge is a Lean Product Design consultant specializing in helping product teams ship the right products faster than their competitors. The teams he works with consistently outperform competitors through accelerated innovation and focusing on minimizing risks and waste to maximize return on investment.
Work Experience
Head of Product Design
2017 - 2022
goTRG
- Led the product design of the contract management and return automated disposition products, which were instrumental in securing multimillion contracts with Fortune 100 and Fortune 500 retailers such as Walmart, Lowe’s, The Home Depot, and Target.
- Developed a Lean outcome-driven design framework, using tools and processes that enabled the company to create a market-winning product and service offering with a success rate 5x the industry average.
- Worked with the executive team to translate corporate goals into an optimal user experience roadmap. Led the company culture shift from assumptive to an evidence-driven decision-making model, which reduced risks and maximized opportunities.
Technologies: Figma, Airtable, Jira, B2B, User Research, Product Design, Data Visualization, Prototyping, User Flows, Minimalism, Annotated Wireframes, Visual Design, Research, User Journey Maps, Design Workshops, Ideation, Web App Design, SaaS Design, Web App UI, Design Leadership, UX Principles, Mobile, Mobile Design, B2C, Product Discovery, User Interviews, Collaboration, Agile, Dashboards, User Journeys, User-centered Design (UCD), Stakeholder Management, Journey Mapping, Discovery Workshops, Human-centered Design (HCD), System Design, Design Thinking Facilitation, Workshops, Workshop Facilitation, UX Research, User Experience Design, User Experience Strategy, Supply Chain Management (SCM), DataViz, Software as a Service (SaaS), User Requirements, Personas, Key Performance Metrics, Key Performance Indicators (KPIs), Service Design, UX Review, Heuristic Analysis, Leadership, Supply Chain, Complex Application User Interfaces (UI), User Workflows, Complex Web Systems, Product Strategy, Stakeholder Interviews, Customer Experience, Mobile UX Design, Mobile UI Design, Feature Prioritization
Director of Product Design
2017 - 2018
goTRG
- Built, led, and managed the professional development of a top-performing product design team of product designers, UX researchers, content strategists, and engineers working on various projects, including design systems and eCommerce websites.
- Redesigned the enterprise tools, resulting in a 26% increase in system usability score; 46% increase in task success rate; 50% decrease in error rate; 13% decrease in time on task; and a 75% increase in user satisfaction.
- Oversaw and supported 20+ Scrum teams over three different time zones, helping them improve remote collaboration processes.
Technologies: Figma, User Research, Product Design, Data Visualization, Prototyping, User Flows, Minimalism, Annotated Wireframes, Visual Design, Research, User Journey Maps, Web App UX, Design Guidelines, Information Architecture (IA), Design Strategy, Mobile, Mobile Design, B2C, UX Architecture, Consumer Behavior, Sitemaps, UI Audits, UX Audits, High-fidelity Prototypes, Interactive Prototypes, Web UX Design, Leadership, User Workflows, Layout, Marketplaces
Product Design Lead
2016 - 2017
goTRG
- Performed a UX audit and redesigned the B2C eCommerce, resulting in an 18% monthly site traffic growth; 11.4% monthly sales growth rate; 4.7% conversion rate; 55.53% increase in average order value; and 72% reduction in cart abandonment.
- Created and executed a design system for the main enterprise product suite, resulting in 300% ROI; 2.5x faster time-to-market; 75% reduced design time; 33% reduced development time; and 50% reduction of errors.
- Headed and implemented the design and research for all key company opportunities.
Technologies: Figma, User Research, Product Design, Data Visualization, Prototyping, User Flows, Minimalism, Annotated Wireframes, Visual Design, Research, User Journey Maps, Mockups, Interaction Design (IxD), InVision, Style Guides, Mobile, Mobile Design, B2C, User Testing, User Personas, Responsive Development, Storyboarding, Responsive Web Design (RWD), Responsive Design, Layout Design, Responsive UI, Web UI Design, UI Prototyping, Leadership, User Workflows, App Design
Product Design Lead
1997 - 2002
Matrix Industries
- Prepared and launched a successful brand and crowdfunding campaign that was fully backed in 12 hours for Matrix Industries. The project was 435% funded within the first week and 939% at the end of the campaign, with $1,025,921 total funds raised.
- Provided the design, concept development, and art direction for integrated and email marketing campaigns.
- Involved in all aspects of the eCommerce website design and was accountable for developing the style guide and retouching images.
- Delivered creative concepts for emails, banners, special promotions, and advertising campaigns.
Technologies: Figma, User Research, Product Design, Prototyping, Visual Design, Mobile, Mobile Design, B2C, User Workflows
Education
1989 - 1994
Master of Science (MSc) in Computer and Information Sciences
Belarusian State University of Informatics and Radioelectronics - Minsk, Belarus
Certifications
AUGUST 2021 - PRESENT
Enterprise Design Thinking Co-creator
IBM
JULY 2021 - PRESENT
Enterprise Design Thinking Practitioner
IBM
JULY 2019 - PRESENT
ICAgile Certified Professional (ICP)
ICAgile
Experience
Tools
Collaboration That Works
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