Serge is a product designer based in NYC. Content, context, and the user are the motivating factors for all of his design decisions. He approaches design from the needs of the customer—putting them at the heart of his solutions. He's best-suited for roles in product design within a dynamic and collaborative team that values meaningful design. Above all, you’ll find him well-organized, extremely open-minded, and honest to work with.
Worked in partnership with clients and companies alike to create compelling design that exceeds their brand vision.
By blending the practices of design, technology, and branding I’ve gained experience in all stages of the creative process from research and strategy, to concept development, execution, and production.
Worked for notable clients: Ardani Artists, Save the Children, GE, Mamiya, Profoto, Sekonic, X-rite, Tenba, Benjamin Moore, Induro, Benro, MeFoto, and more.
Technologies: Adobe CC
2017 - 2017
Simpli.fi (via Toptal)
Designed scalable templates for digital display ads from wireframes to final high-fidelity mockups.
Art Director | UI/UX Designer
2016 - 2016
Silicium Energy (via Toptal)
Developed the visual language for the Matrix Industries brand.
Worked on the art direction and design of the product landing pages.
Worked on the art direction and UI/UX design of the referral program.
Helped to prepare and launch a successful crowdfunding campaign which was fully backed in 12 hours.
Worked on the art direction and design of social media advertising.
Designed the mobile app UI.
Technologies: Adobe Photoshop, InVision
2002 - 2004
Multimedia Training Solutions
Provided art direction and oversaw the implementation of the design.
Was responsible for the overall design and branding of collateral including brochures, websites, interactive kiosks, trade show booths, and advertisements.
Select clients include Janssen Biotech, Merck, Nabisco, Flower.com, Paul Fredrick, and more.