Serge Zuev, Designer in New York, NY, United States
Serge Zuev

Designer in New York, NY, United States

Member since April 14, 2016
Serge is a passionate, empathic, and pragmatic Lean product development practitioner. He is a design leader with 20 years of experience and a proven track record for building and leading multinational, multidisciplinary, distributed teams that design innovative digital products. Serge is keen on driving change and improving areas related to outcome-driven innovation, IBM enterprise design thinking, UX and Agile methodologies, and other organizational processes.
Serge is now available for hire


  • Head of Product Design

    2017 - 2022
    • Led the product design of the contract management and return automated disposition products, which were instrumental in securing multimillion contracts with Fortune 100 and Fortune 500 retailers such as Walmart, Lowe’s, The Home Depot, and Target.
    • Developed a Lean outcome-driven design framework, using tools and processes that enabled the company to create a market-winning product and service offering with a success rate 5x the industry average.
    • Worked with the executive team to translate corporate goals into an optimal user experience roadmap. Led the company culture shift from assumptive to an evidence-driven decision-making model, which reduced risks and maximized opportunities.
    Technologies: Figma, Airtable, Jira, B2B, User Research, Product Design, Data Visualization
  • Director of Product Design

    2017 - 2018
    • Built, led, and managed the professional development of a top-performing product design team of product designers, UX researchers, content strategists, and engineers working on various projects, including design systems and eCommerce websites.
    • Redesigned the enterprise tools, resulting in a 26% increase in system usability score; 46% increase in task success rate; 50% decrease in error rate; 13% decrease in time on task; and a 75% increase in user satisfaction.
    • Oversaw and supported 20+ Scrum teams over three different time zones, helping them improve remote collaboration processes.
    Technologies: Figma, User Research, Product Design, Data Visualization


  • Master of Science (MSc) in Computer and Information Sciences
    1989 - 1994
    Belarusian State University of Informatics and Radioelectronics - Minsk, Belarus


  • Enterprise Design Thinking Co-creator
  • Enterprise Design Thinking Practitioner
    JULY 2021 - PRESENT
  • ICAgile Certified Professional (ICP)
    JULY 2019 - PRESENT




New York, NY, United States

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