Serge Zuev

Designer in New York, NY, United States

Member since February 6, 2016

Serge is a seasoned Product Designer with +15 years of experience. He's been directing a global team of product designers and UX research professionals in five different countries. He is also working with executive teams of various organizations to translate corporate goals into a user experience roadmap. Serge is keen on driving change and improving areas related to outcome-driven innovation, IBM enterprise design thinking, UX and Agile methodologies, and other organizational processes.

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Portfolio

Digital Design

Building Sustainable eCommerce Brand and Platform
- eCommerce UX
- eCommerce UI
- Branding
- Web UX
- UX
- Conversion
- Web Design
- eCommerce
- eCommerce Web Design
- UX Design
- Management
- Web UI
- Figma
- Art Direction
- User Interface (UI)
Making enterprise data more accessible for colorblind readers
- UX Design
- Management
- Web UI
- User Interface (UI)
- Web UX
- Accessibility
- Enterprise SaaS
- SaaS
- Enterprise Design
Crowdfunding Campaign That Was Fully Backed in 12 Hours
- UX Strategy
- UI Design
- Team Management
- Conversion
- eCommerce
- Web Design
- eCommerce Web Design
- eCommerce UI
- UX Design
- Web UI
- Figma
- Art Direction
- User Interface (UI)
- Web UX
High-converting eCommerce Website for The High-performance Massage Chair Brand
- eCommerce UX
- eCommerce UI
- UX
- UI
- Team Management
- Conversion
- eCommerce
- Web Design
- eCommerce Web Design
- UX Design
- Management
- Web UI
- Figma
- Art Direction
- User Interface (UI)
- Web UX

Employment

Head of Product Design
2016 - PRESENT
goTRG
- Directed a global team of product designers and UX research professionals located across 5 different countries.
- Provided hands-on involvement in the design and research efforts for all key company opportunities. Mentored employees ranging from junior designers to UX leaders.
- Drove improvements across Outcome-Driven Innovation, Design Thinking, UX and Agile, and Lean methodologies, software tools, methods, remote collaboration methods, and other organizational processes.
- Collaborated with the executive team to translate corporate goals into a user experience roadmap for the organization.
Technologies: Figma, Adobe CC, Enterprise Systems
Art Director | UI/UX Designer
2016 - 2016
Silicium Energy (via Toptal)
- Developed the visual language for the Matrix Industries brand.
- Worked on the art direction and design of the product landing pages.
- Worked on the art direction and UI/UX design of the referral program.
- Helped to prepare and launch a successful crowdfunding campaign which was fully backed in 12 hours.
- Worked on the art direction and design of social media advertising.
- Designed the mobile app UI.
Technologies: InVision, Adobe Photoshop
Designer
2004 - 2016
SergeZuev, LLC.
- Worked in partnership with clients and companies alike to create a compelling design that exceeded their brand vision.
- Blended the practices of design, technology, and branding and gained experience in all stages of the creative process, from research and strategy to concept development, execution, and production.
- Worked for notable clients, namely Ardani Artists, Save the Children, GE, Mamiya, Profoto, Sekonic, X-rite, Tenba, Benjamin Moore, Induro, Benro, MeFoto, and more.
Technologies: Adobe CC
Art Director
2002 - 2004
Multimedia Training Solutions
- Provided art direction and oversaw the implementation of the design.
- Responsible for the overall design and branding of collateral including brochures, websites, interactive kiosks, trade show booths, and advertisements.
- Worked with select clients such as; Janssen Biotech, Merck, Nabisco, Flower.com, Paul Fredrick, and more.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Art Director
1997 - 2002
Spirals, Inc.
- Provided design, concept development and art direction for integrated and email marketing campaigns.
- Involved in all aspects of the eCommerce website design and was responsible for developing the style guide and retouching images.
- Delivered creative concepts for emails, banners, special promotions and advertising campaigns.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Education

Master of Science (MSc) in Computer and Information Sciences
1989 - 1994
Belarusian State University of Informatics and Radioelectronics - Minsk, Belarus

Certifications

Enterprise Design Thinking Co-creator
AUGUST 2021 - PRESENT
IBM
Enterprise Design Thinking Practitioner
JULY 2021 - PRESENT
IBM
ICAgile Certified Professional (ICP)
JULY 2019 - PRESENT
ICAgile

Experience

eCommerce15 years
Branding10 years
UX10 years
User Interface (UI)10 years
Team Management8 years
Design Systems5 years
Enterprise Design4 years
Figma3 years

Tools

Figma

Location

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Designer in New York, NY, United States

Portfolio

Employment

Head of Product Design

Art Director | UI/UX Designer