Serhii Varanytsia, Designer in Lviv, Lviv Oblast, Ukraine
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Serhii Varanytsia

Verified Expert  in Design

Designer

Location
Lviv, Lviv Oblast, Ukraine
Toptal Member Since
December 12, 2019

Serhii is a lead designer with 7+ years of experience in digital product design, including experience setting up a design office in a company from scratch, conducting design sprints and discovery phases on multiple products from various domains, doing research, IA, visual design, and usability testing. Throughout his career, Serhii has contributed to projects relating to healthcare, HR and recruitment, retail, real estate, education, NFTs, and many more industries.

Portfolio

Work Experience

Lead Designer

2020 - PRESENT
NERDZ LAB
  • Led a design department with a total of five designers.
  • Established from scratch an independent system for the design office, including tech reviews, competence matrixes, 1-on-1s, processes docs, lists of design activities, usability and design checks, and mentorship processes.
  • Interviewed new designers and led the review process of the current team.
  • Led the sales and discovery stages from the design side covering products from various industries like healthcare, real estate, education, NFTs, among others.
  • Tested product hypotheses and solutions and сonducted A/B tests to find out the best solutions to specific problems.
  • Worked as a product designer on projects in the healthcare and NFT domains.
Technologies: Figma, Jira, Mixpanel, ClickUp, Maze, FigJam, Confluence, Miro, User Interface (UI), User Experience (UX), UI Testing, UX Testing, Product Design, Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Mobile Design, Web UX, Web UX Design, UI Components, Website Redesign, Information Architecture (IA), Low-fidelity Mockups, Web App UX, Responsive, Agile, Android App Design, SaaS Design, Software as a Service (SaaS), Web App UI, Project Management, User Research, UX Process, UX Specifications, Design, Wireframe to Product, Web UI Design, Minimum Viable Product (MVP)

Lead Designer

2019 - 2020
LaSoft
  • Led a design department with a total of six designers.
  • Conducted designer reviews which included tech reviews, feedback sessions, setting goals for the next review, goal check-in, and interviewing newcomers.
  • Updated the competence matrix and was responsible for 1-on-1s and mentorship processes; also managed design office documents and the career (growth) paths of designers.
  • Took part in the phases of the sales—from the design side and partially from the BA/PM perspective—and covered discovery phases for incoming projects.
  • Conducted design checks and usability testing on multiple products.
  • Worked on a SaaS tool for managing compensation, social network projects, and marketing planning and analytics software for the CPG industry.
Technologies: Figma, Sketch, Miro, Principle, RealtimeBoard, Jira, Trello, Maze, Zeplin, InVision, InVision App, Visual Design, User Experience (UX), User Interface (UI), Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Mobile Design, Web UX, Web UX Design, UI Components, Information Architecture (IA), Low-fidelity Mockups, Web App UX, Responsive, Agile, SaaS, Task Flows, SaaS Design, Software as a Service (SaaS), Web App UI, Project Management, User Research, Chatbot Conversation Design, UX Process, UX Specifications, Design, Wireframe to Product, Web UI Design, Minimum Viable Product (MVP)

UI/UX Designer

2017 - 2019
LaSoft
  • Delivered a SaaS tool that establishes career paths and compensation ranges. Recently took the project from the discovery phase and led it first as a designer and later as designer/PM of a team of eight until MVP was ready to be released.
  • Worked on products from various industries, e.g., several products from healthcare, social network, fintech, among others.
  • Took part in managing processes for the design office, including the creation of a competence matrix and conducting interviews and reviews.
  • Led the full product lifecycle from the sales and discovery phases until the product support phase.
  • Contributed to the development support team in terms of design/implementation control assurance.
  • Created technical documentation for provided design solutions.
  • Provided product and market research for the products.
Technologies: Figma, Principle, Confluence, Jira, Zeplin, InVision, Flow-mapping, RealtimeBoard, Sketch, User Experience (UX), Team Leadership, UI Design, Wireframing, Visual Design, Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Mobile Design, Web UX Design, UI Components, Information Architecture (IA), Low-fidelity Mockups, Responsive, Task Flows

Product Designer

2016 - 2017
CodeJig, Inc.
  • Oversaw the whole process from creating sketches and wireframes to checking what's been implemented.
  • Managed a full cycle of product research activities.
  • Validated ideas in early stages to proceed with basic concepts before implementation.
  • Handled live user testing on an internal team of accountants.
  • Communicated with stakeholders to gather needed requirements.
Technologies: Trello, Zeplin, InVision, Marvel, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), User Experience (UX), UI Design, Wireframing, Visual Design, Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Information Architecture (IA), Low-fidelity Mockups

UI/UX Designer

2015 - 2016
Vertalab
  • Delivered a better experience for a sports-based application.
  • Conducted requirement gathering meetings with stakeholders.
  • Provided MVP solutions for startups to check their market needs.
Technologies: Adobe Illustrator, Balsamiq, InVision, Axure, Adobe Photoshop, User Experience (UX), UI Design, Wireframing, Visual Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, Information Architecture (IA), Low-fidelity Mockups

Freelance UI Designer

2013 - 2016
Freelance Networks
  • Worked on a platform that allows musicians from all over the world to communicate.
  • Collaborated with a mobile healthcare application for older people.
  • Designed landings, brand books, logotypes, promo posters, and business cards.
Technologies: Marvel, Adobe Illustrator, InVision, Adobe Photoshop, Adobe Experience Design (XD), UI Design, Wireframing, Visual Design, High-fidelity Mockups, High-fidelity Prototypes, Information Architecture (IA), Low-fidelity Mockups
2015 - 2016

Master's Degree in Software Engineering

National University Lviv Polytechnic - Lviv, Ukraine

2011 - 2015

Bachelor's Degree in Software Engineering

National University Lviv Polytechnic - Lviv, Ukraine

JULY 2022 - PRESENT

Inclusive Design

Diia

AUGUST 2019 - PRESENT

Product Design

Udacity

MAY 2019 - PRESENT

Business Analysis for Non BA

FC, Ukraine

MARCH 2016 - PRESENT

Innovation and Entrepreneurship (Coimbra, Portugal)

NEFESIE

NOVEMBER 2015 - PRESENT

Innovation and Entrepreneurship (Växjö, Sweden)

NEFESIE

Tools

Sketch, Zeplin, InVision, Jira, Trello, InVision App, Figma, Confluence, Maze, Adobe Photoshop, Balsamiq, Adobe Illustrator, RealtimeBoard, Principle, Adobe Experience Design (XD), Marvel, Miro, FigJam

Platforms

iOS, Android, Web, Mobile, Axure, Blogger, Video Platforms, Twitter, Desktop, Mixpanel

Languages

HTML, CSS

Industry Expertise

Music, Social Networking, Healthcare, Health & Wellness, Travel & Leisure, Fitness, Sports, Restaurants & Dining, Entertainment & Leisure, Events, Food & Beverage

Other

Redesign, Website Redesign, Creative Design, CreativeJS, Creative Thinking, MVP Design, Minimum Viable Product (MVP), UX Flows, UI Design, UX Design, Product Design, Information Architecture (IA), Design, Wireframing, App UI, App UX, Web App UX, Visual Design, Responsive, Web Design, User Experience (UX), Mobile Design, User Interface (UI), Agile, SaaS, B2B, B2C, Dashboards, Responsive Web Apps, Responsive Web Design (RWD), Responsive Design, Mobile UI Design, User Flows, Wireframe to Product, Web UX, Web UI, Web UI Design, Web UX Design, UIKit, Responsive UI, Responsive Layout, Task Flows, Rapid Prototyping, User-centered Design (UCD), Mobile UI, Mobile UX, Flow-mapping, SaaS Design, Software as a Service (SaaS), Design Systems, Dashboard Design, Web App Design, Mobile App UI, Web & Mobile Applications, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, Android App Design, Agile Sprints, Social, Enterprise Design, Enterprise, UI Components, HCD, Human-centered Design (HCD), Material Design, Art, Mobile Applications, Android UI Design, Social Media, Social Networks, Two-sided Marketplaces, Mobile UX Design, Project Management, Mobile App Design, Web App UI, Design Leadership, Prototyping, Responsive UX Design, User Research, Design Sprints, Google Design Sprints, Mobile Apps, iOS UI Design, iOS App Design, iOS UX Design, Design Thinking, Leadership, UX Leadership, Team Leadership, Marketplaces, Marketplace Platforms, Marketplace Design, Feature Planning, Feature Analysis, UX Research, Style Guides, UI Style Guides, Travel, Social Media Apps, UX Review, Data Visualization, Complex Application User Interfaces (UI), Complex Problem Solving, Enterprise SaaS, Web Dashboards, Social Media Platforms, Android Design Guidelines, ClickUp, Football, User Interviews, UX Process, Social Engagement, Admin Panels, Soccer, UI Design Standards & Best Practices, UI Research, Fast Food, Loyalty Programs, Coupons, Enterprise Loyalty Programs, Rewards Programs, Data-driven Design, Mobile First, Apps, Videos, LiveStream, Video Streaming, Music Industry, Celebrities & Influencers, Atomic Design, Music Platforms, Tags, Social Media Marketing (SMM), Widgets, Engagement Strategy, Influencers, UX Specifications, Client Interviews, Networks, Recommendation Systems, Movies, Cartoons, Design Guidelines, User Testing, Chatbot Conversation Design, Chatbots, React Native, React, Design Workshops, Digital, Delivery, Storylines, Blogging, Lifestyle, Fun & Lifestyle, Flutter, Health IT, Healthcare IT, Healthcare Management Systems, Healthcare Services, Non-fungible Tokens (NFT), Crypto, Cryptocurrency, Trading, Networking, UI Testing, UX Testing, Accessibility, Inclusive Design

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