Serhii is available for hire
Hire SerhiiSerhii Varanytsia
Verified Expert in Design
Designer
Location
Lviv, Lviv Oblast, Ukraine
Toptal Member Since
December 12, 2019
Serhii is a lead designer with 7+ years of experience in digital product design, including experience setting up a design office in a company from scratch, conducting design sprints and discovery phases on multiple products from various domains, doing research, IA, visual design, and usability testing. Throughout his career, Serhii has contributed to projects relating to healthcare, HR and recruitment, retail, real estate, education, NFTs, and many more industries.
Portfolio
Work Experience
Lead Designer
2020 - PRESENT
NERDZ LAB
- Led a design department with a total of five designers.
- Established from scratch an independent system for the design office, including tech reviews, competence matrixes, 1-on-1s, processes docs, lists of design activities, usability and design checks, and mentorship processes.
- Interviewed new designers and led the review process of the current team.
- Led the sales and discovery stages from the design side covering products from various industries like healthcare, real estate, education, NFTs, among others.
- Tested product hypotheses and solutions and сonducted A/B tests to find out the best solutions to specific problems.
- Worked as a product designer on projects in the healthcare and NFT domains.
Technologies: Figma, Jira, Mixpanel, ClickUp, Maze, FigJam, Confluence, Miro, User Interface (UI), User Experience (UX), UI Testing, UX Testing, Product Design, Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Mobile Design, Web UX, Web UX Design, UI Components, Website Redesign, Information Architecture (IA), Low-fidelity Mockups, Web App UX, Responsive, Agile, Android App Design, SaaS Design, Software as a Service (SaaS), Web App UI, Project Management, User Research, UX Process, UX Specifications, Design, Wireframe to Product, Web UI Design, Minimum Viable Product (MVP)
Lead Designer
2019 - 2020
LaSoft
- Led a design department with a total of six designers.
- Conducted designer reviews which included tech reviews, feedback sessions, setting goals for the next review, goal check-in, and interviewing newcomers.
- Updated the competence matrix and was responsible for 1-on-1s and mentorship processes; also managed design office documents and the career (growth) paths of designers.
- Took part in the phases of the sales—from the design side and partially from the BA/PM perspective—and covered discovery phases for incoming projects.
- Conducted design checks and usability testing on multiple products.
- Worked on a SaaS tool for managing compensation, social network projects, and marketing planning and analytics software for the CPG industry.
Technologies: Figma, Sketch, Miro, Principle, RealtimeBoard, Jira, Trello, Maze, Zeplin, InVision, InVision App, Visual Design, User Experience (UX), User Interface (UI), Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Mobile Design, Web UX, Web UX Design, UI Components, Information Architecture (IA), Low-fidelity Mockups, Web App UX, Responsive, Agile, SaaS, Task Flows, SaaS Design, Software as a Service (SaaS), Web App UI, Project Management, User Research, Chatbot Conversation Design, UX Process, UX Specifications, Design, Wireframe to Product, Web UI Design, Minimum Viable Product (MVP)
UI/UX Designer
2017 - 2019
LaSoft
- Delivered a SaaS tool that establishes career paths and compensation ranges. Recently took the project from the discovery phase and led it first as a designer and later as designer/PM of a team of eight until MVP was ready to be released.
- Worked on products from various industries, e.g., several products from healthcare, social network, fintech, among others.
- Took part in managing processes for the design office, including the creation of a competence matrix and conducting interviews and reviews.
- Led the full product lifecycle from the sales and discovery phases until the product support phase.
- Contributed to the development support team in terms of design/implementation control assurance.
- Created technical documentation for provided design solutions.
- Provided product and market research for the products.
Technologies: Figma, Principle, Confluence, Jira, Zeplin, InVision, Flow-mapping, RealtimeBoard, Sketch, User Experience (UX), Team Leadership, UI Design, Wireframing, Visual Design, Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Mobile Design, Web UX Design, UI Components, Information Architecture (IA), Low-fidelity Mockups, Responsive, Task Flows
Product Designer
2016 - 2017
CodeJig, Inc.
- Oversaw the whole process from creating sketches and wireframes to checking what's been implemented.
- Managed a full cycle of product research activities.
- Validated ideas in early stages to proceed with basic concepts before implementation.
- Handled live user testing on an internal team of accountants.
- Communicated with stakeholders to gather needed requirements.
Technologies: Trello, Zeplin, InVision, Marvel, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), User Experience (UX), UI Design, Wireframing, Visual Design, Web Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, MVP Design, Information Architecture (IA), Low-fidelity Mockups
UI/UX Designer
2015 - 2016
Vertalab
- Delivered a better experience for a sports-based application.
- Conducted requirement gathering meetings with stakeholders.
- Provided MVP solutions for startups to check their market needs.
Technologies: Adobe Illustrator, Balsamiq, InVision, Axure, Adobe Photoshop, User Experience (UX), UI Design, Wireframing, Visual Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Prototypes, Information Architecture (IA), Low-fidelity Mockups
Freelance UI Designer
2013 - 2016
Freelance Networks
- Worked on a platform that allows musicians from all over the world to communicate.
- Collaborated with a mobile healthcare application for older people.
- Designed landings, brand books, logotypes, promo posters, and business cards.
Technologies: Marvel, Adobe Illustrator, InVision, Adobe Photoshop, Adobe Experience Design (XD), UI Design, Wireframing, Visual Design, High-fidelity Mockups, High-fidelity Prototypes, Information Architecture (IA), Low-fidelity Mockups
Education
2015 - 2016
Master's Degree in Software Engineering
National University Lviv Polytechnic - Lviv, Ukraine
2011 - 2015
Bachelor's Degree in Software Engineering
National University Lviv Polytechnic - Lviv, Ukraine
Certifications
JULY 2022 - PRESENT
Inclusive Design
Diia
AUGUST 2019 - PRESENT
Product Design
Udacity
MAY 2019 - PRESENT
Business Analysis for Non BA
FC, Ukraine
MARCH 2016 - PRESENT
Innovation and Entrepreneurship (Coimbra, Portugal)
NEFESIE
NOVEMBER 2015 - PRESENT
Innovation and Entrepreneurship (Växjö, Sweden)
NEFESIE