Shengfan (Frank) He

Designer in Shanghai, China

Member since June 21, 2020

Frank has been designing interactive web, mobile, and IoT products for eight years. His most recent accomplishment was designing a complex CRM data platform at Salesforce, which is helping B2C companies around the world to build their customer 360 vision. Frank uses his design expertise to turn complicated problems into delightful, consumer-grade experiences for enterprise users in industries that are going through digital transformation.

Prototyping UI Design UX Mobile UI Design App UX Web UX SaaS Design Photoshop CC Sketch After Effects CC SaaS Web Design User Research Agile Project Management Visual Design Show more

Shengfan is now available for hire

Hire Shengfan

Portfolio

Digital Design

Data Ingestion Tool Concept
- SaaS Design
- UX
- Designing for Data
- Sketch
- Motion Design
- Web UI Design
- Product Design
- Information Architecture (IA)
- User Research
- Agile UX
- CRM Systems
- Salesforce
Salesforce Customer 360 Audiences
- SaaS
- Marketing Technology (Martech)
- Designing for Data
- Data Visualization
- Web UI Design
- Sketch
- Enterprise UX
- InVision
- Information Architecture (IA)
- Product Design
- Salesforce
- CRM Systems
Designportfolio.club Website
- Web Illustration
- Sketch
- Web Design
- Landing Page Design
- Mailchimp
- Marketing Design
Xiguo Notification App
- Mobile Apps
- Visual Design
- Motion Design
- Mobile UI Design
- User Experience (UX)
- User Research
- Sketch
- Photoshop CC
- UX Branding
Audience for Marketing Automation
- SaaS
- Web UX
- Enterprise Design
- Marketing Technology (Martech)
- Web UI Design
- Product Design
- Designing for Data
- Marketing Automation
- UI Patterns
BSXInsight Wearable App
- Wearables
- Mobile UI Design
- App UX
- Internet of Things (IoT)
- Design Consultation
- Wireframing
- Interaction Design (IxD)
- User Onboarding

Employment

UX Lead
2020 - 2020
Kaptio (Contractor)
- Redesigned Kaptio's itinerary builder product based on Salesforce Lightning Design System (SLDS) guidelines.
- Built a price breakdown tool in the Salesforce-based CRM system, allowing travel agency users to track detailed price information about travel packages.
- Conducted user research to build an end-to-end user journey for travel advisors who work for mainstream travel agencies.
- Designed a flexible price breakdown feature for travel agents to view and manipulate the costs and prices of travel packages.
- Created a travel searching product feature that's built into the CRM system to streamline the whole travel planning process from initial quotes all the way through bookings.
Technologies: CRM Systems, Salesforce, Adobe Photoshop, Sketch, InVision
Senior Product Designer
2016 - 2020
Salesforce
- Led the product design of a customer data platform (CDP) for the world's largest CRM system. Features include data ingestion, segmentation, activation, and customer data insights.
- Created a UI framework for configuring various data entries and customer interaction activities in a marketing automation product.
- Designed multiple complex UI components and defined the behaviors in the Lightning Design System.
- Built an API-based message-sending feature in the Salesforce Marketing Cloud.
- Created a hub-and-spoke UI framework for multi-step user tasks with sub-steps and standardized the design for use in different products.
Technologies: CRM Systems, Salesforce, CSS, HTML, Adobe Photoshop, JavaScript, Abstracts, InVision, Sketch
UX Designer
2015 - 2015
MutualMobile
- Redesigned the mobile experience of the BSXInsight wearable device by providing more useful information during workouts.
- Designed the onboarding experience for the mobile user to connect the wearable device and set up the training goals wisely.
- Created an interactive analytical view of the workout result to visualize the training performance based on the user's goals.
- Redesigned the BSXInsight website and created the online shopping flow on the site.
Technologies: Principle, CSS, HTML, Figma, Photoshop CC, Adobe Illustrator, Sketch
Head of Design
2013 - 2014
Xiguo
- Discovered and developed the design opportunity related to notifications about campus events through user research and product analysis, then designed the overall user flow.
- Designed the mobile user experience as a novel product feature for users to manage notifications in the context of a college campus in China.
- Designed the branding of the app, including the color theme, iconography, and some typography.
- Created all the UI design assets and performed QA on the UI design quality for the development of iOS and Android mobile apps.
- Shipped the product in nine months—from an idea to implementation—and achieved 50,000+ downloads on the App Store.
Technologies: Mobile UI Design, A/B Testing, User Research, Iconography, Xcode, Adobe Illustrator, CSS, Photoshop CC, HTML

Education

Professional Studies Program in Product Management & Front-end Development
2016 - 2019
New York University - New York, NY, USA
Master's degree in Human Computer Interaction (HCI)
2014 - 2016
Indiana University Bloomington - Bloomington, IN,USA
Bachelor's degree in Mechanical Engineering
2006 - 2010
Nanchang Institute of Technology - Nanchang, China

Experience

Interaction Design (IxD)8 years
Mobile UI Design6 years
Sketch6 years
Web UX5 years
App UX5 years
SaaS Design4 years
Enterprise Design4 years
Designing for Data4 years

Tools

Sketch

Location

To view more profiles

Join Toptal

Share it with others

Designer in Shanghai, China

Portfolio

Employment

UX Lead

Senior Product Designer

UX Designer

Head of Design

Education

Experience

Tools

Location