Shengfan (Frank) He, Designer in Shanghai, China
Shengfan (Frank) He

Designer in Shanghai, China

Member since June 21, 2020
Frank has been designing interactive web, mobile, and IoT products for eight years. His most recent accomplishment was designing a complex CRM data platform at Salesforce, which is helping B2C companies around the world to build their customer 360 vision. Frank uses his design expertise to turn complicated problems into delightful, consumer-grade experiences for enterprise users in industries that are going through digital transformation.
Shengfan is now available for hire


Digital Design


  • UX Lead

    2020 - 2020
    Kaptio (Contractor)
    • Redesigned Kaptio's itinerary builder product based on Salesforce Lightning Design System (SLDS) guidelines.
    • Built a price breakdown tool in the Salesforce-based CRM system, allowing travel agency users to track detailed price information about travel packages.
    • Conducted user research to build an end-to-end user journey for travel advisors who work for mainstream travel agencies.
    • Designed a flexible price breakdown feature for travel agents to view and manipulate the costs and prices of travel packages.
    • Created a travel searching product feature that's built into the CRM system to streamline the whole travel planning process from initial quotes all the way through bookings.
    Technologies: CRM Systems, Salesforce, Adobe Photoshop, Sketch, InVision
  • Senior Product Designer

    2016 - 2020
    • Led the product design of a customer data platform (CDP) for the world's largest CRM system. Features include data ingestion, segmentation, activation, and customer data insights.
    • Created a UI framework for configuring various data entries and customer interaction activities in a marketing automation product.
    • Designed multiple complex UI components and defined the behaviors in the Lightning Design System.
    • Built an API-based message-sending feature in the Salesforce Marketing Cloud.
    • Created a hub-and-spoke UI framework for multi-step user tasks with sub-steps and standardized the design for use in different products.
    Technologies: CRM Systems, Salesforce, CSS, HTML, Adobe Photoshop, JavaScript, Abstracts, InVision, Sketch


  • Professional Studies Program in Product Management & Front-end Development
    2016 - 2019
    New York University - New York, NY, USA
  • Master's degree in Human Computer Interaction (HCI)
    2014 - 2016
    Indiana University Bloomington - Bloomington, IN,USA
  • Bachelor's degree in Mechanical Engineering
    2006 - 2010
    Nanchang Institute of Technology - Nanchang, China




Shanghai, China

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