Si Maclennan, Designer in Cape Town, Western Cape, South Africa
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Si Maclennan

Verified Expert  in Design

Designer

Location
Cape Town, Western Cape, South Africa
Toptal Member Since
September 25, 2019

Si Maclennan is a designer living in Cape Town, South Africa. He has extensive experience working alongside international brands and publications across various disciplines in the creative field. Si primarily works in brand development, visual design, interactive media, and illustration. Vibrant, geometric compositions mark his work, and he has an eye for meticulous detail in design.

Art DirectionAdobe PhotoshopAdobe IllustratorIllustrationUI DesignCreative DirectionSketchWireframingUX DesignBrandingBrand DevelopmentBrand DesignInterface DesignLogo DesignUser Experience (UX)

Portfolio

Work Experience

Owner | Designer

2013 - PRESENT
Si Maclennan Studio
  • Owned and ran a successful independent freelance business for 10+ years.
  • Developed lasting relationships with many brands and agencies, working closely with marketing teams and business owners to achieve goals.
  • Worked on a wide range of digital projects, ranging from brochure websites to web3 applications.
  • Gained extensive technical production experience in print media and branding.
Technologies: Adobe Creative Suite

Partner | Head of Design

2019 - 2020
Highbrow
  • Founded Highbrow, a cannabis branding and design consultancy.
  • Oversaw and was responsible for the brand strategy, corporate branding, website design, marketing strategy development, and performance media strategy.
  • Worked with leaders in the medical cannabis industry to bring direct-to-consumer products to life in the emerging African market.
Technologies: Webflow, Sketch, Adobe Creative Suite

Partner | Creative Director | Head of Design

2016 - 2019
MADE Agency
  • Oversaw and was ras responsible for the entire creative output of the agency during my tenure as creative director.
  • Worked closely with clients across a range of industries to develop integrated marketing campaigns across digital and traditional media.
  • Became familiar with a broad range of technologies by working closely with a team of highly skilled software and web developers to bring creative ideas to life.
  • Managed and was responsible for the agency's internal positioning, strategy, and marketing activities.
  • Received extensive executive training and gained valuable experience in interpersonal management.
Technologies: Adobe Creative Suite, Sketch

Digital Art Director

2009 - 2013
HelloComputer
  • Joined the Hellocomputer team as an intern and moved up the ranks to mid-level digital art director.
  • Worked on a broad range of digital technology, including Flash applications, Unity Games Engines, and interactive HTML experiences.
  • Became the second awarded digital art director in South Africa in 2013.
  • Contributed designs that helped HelloComputer to win agency of the year in 2012.
Technologies: Adobe FreeHand, Flash, Adobe Creative Suite
2006 - 2009

Advanced Diploma in Multimedia Design and Production

CityVarsity — School of Media Studies and Creative Arts College - Cape Town, South Africa