Sian is available for hire
Hire SianSian D
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
May 20, 2018
Sian solves complex business problems and makes omnichannel shopping easy. She specializes in designing the browsing experience, transactional comms, stock availability, and click-and-collect. Sian gains insights by engaging with customers to understand their needs and pain points, which informs the design and makes digital places feel meaningful.
Portfolio
Work Experience
UX Specialist
2019 - 2023
Kmart
- Designed the Kmart homepage, product detail pages, transactional comms, lay-by online, facilitated discovery workshops, qualitative user research, and created journey/service maps, wireframes, and design patterns.
- Facilitated moderated user interviews, conducted thematic analysis, and created user personas and insight reports for 'Endless Aisle' at Kmart hub stores.
- Worked on the omnichannel product availability, showing stock status early in the shopping journey for In-store, click-and-collect, and home-delivery customers.
Technologies: Journey Mapping, Discovery Workshops, Figma, Sketch, User Testing, Customer Experience
Certifications
FEBRUARY 2020 - PRESENT
User Research - Methods and Best Practices
Interaction Design Foundation
FEBRUARY 2020 - PRESENT
Accessibility: How To Design For All
Interaction Design Foundation
Experience
Tools
Collaboration That Works
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