Silvana Brandan Martinez, Designer in Barcelona, Spain
Silvana Brandan Martinez

Designer in Barcelona, Spain

Member since July 9, 2020
Silvana is a digital designer specialized in user experience (UX), user interface (UI), brand identity, and interaction design. She led the entire brand redesign of Argentina's largest supermarket, Coto, to great success. She is a creative thinker and has worked with clients worldwide. The last eight years have seen her designing websites and web and mobile apps using a user-centered approach. Attention to detail and a creative and analytical approach are her trademarks.
Silvana is now available for hire


  • UI/UX Designer

    2018 - 2020
    Coto Cicsa
    • Led the UX department team, setting the direction for the design solution, interpreting data, and providing qualitative and quantitative feedback.
    • Led UX and UI for Coto, the largest and most competitive marketplace based in Argentina, building the design system, communicating and collaborating with the team, conducting usability tests, and using a user-centric mindset.
    • Analyzed different aspects of the company, taking into account business insights, understanding business metrics, and translating company goals and objectives into digital experiences.
    • Developed and designed in-house systems and applications with a team of developers, using Ionic code and Zeplin.
    • Directed user research, created user stories, personas, and storyboards, developing creative concepts, user flows, wireframes, and the final UI.
    Technologies: Adobe Suite, Bootstrap, CSS, HTML, Ionic, Zeplin, Marvel, Sketch, Figma, Mobile Design, User Flows, Design Thinking, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, iOS UI Design, UX Research, Wireframing, Web Usability, eCommerce, Product Design
  • Freelance

    2016 - 2018
    An Online Freelance Agency
    • Redesigned several responsive eCommerce websites for clients around the world.
    • Designed and developed the front end for various companies.
    • Planned and conducted user research and competitor analysis for multiple companies in different industries. Implemented user research, wireframing, and prototyping.
    • Maintained direct contact with clients, planned and designed platforms, met customer needs and expectations through business strategies, and used a design-thinking and a user-centered approach to develop user flows and analysis.
    Technologies: Ionic, Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Figma, Mobile Design, User Flows, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Zeplin, WordPress Design, iOS UI Design, UX Research, Wireframing, Web Usability, Product Design


  • Bachelor's Degree in Graphic Design
    2013 - 2017
    Da Vinci University - Buenos Aires, Argentina


  • UI Certified, Interaction Designer
    DECEMBER 2019 - MARCH 2020
    Interaction Design Foundation
  • UI Certified, Mobile Apps Development
    SEPTEMBER 2019 - DECEMBER 2019
  • UX Certified, Design Thinking
    APRIL 2018 - JULY 2018
    Interaction Design Foundation



Barcelona, Spain

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