Silvana is a digital designer specialized in user experience (UX), user interface (UI), brand identity, and interaction design. She led the entire brand redesign of Argentina's largest supermarket, Coto, to great success. She is a creative thinker and has worked with clients worldwide. The last eight years have seen her designing websites and web and mobile apps using a user-centered approach. Attention to detail and a creative and analytical approach are her trademarks.
Led the UX department team, setting the direction for the design solution, interpreting data, and providing qualitative and quantitative feedback.
Led UX and UI for Coto, the largest and most competitive marketplace based in Argentina, building the design system, communicating and collaborating with the team, conducting usability tests, and using a user-centric mindset.
Analyzed different aspects of the company, taking into account business insights, understanding business metrics, and translating company goals and objectives into digital experiences.
Developed and designed in-house systems and applications with a team of developers, using Ionic code and Zeplin.
Directed user research, created user stories, personas, and storyboards developing creative concepts, user-flows, wireframes, and the final UI.
Redesigned several responsive eCommerce websites for clients around the world.
Designed and developed the front-end for various companies.
Planned and conducted user research and competitor analysis for multiple companies in different industries. Implemented user research, wireframing, and prototyping.
Maintained direct contact with clients, planned and designed platforms, met customer needs and expectations through business strategies, and using a design-thinking and a user-centered approach to develop user-flows and analysis.