Silvana is a digital designer specialized in user experience (UX), user interface (UI), brand identity, and interaction design. She led the entire brand redesign of Argentina's largest supermarket, Coto, to great success. She is a creative thinker and has worked with clients worldwide. The last eight years have seen her designing websites and web and mobile apps using a user-centered approach. Attention to detail and a creative and analytical approach are her trademarks.
Led the UX department team, setting the direction for the design solution, interpreting data, and providing qualitative and quantitative feedback.
Led UX and UI for Coto, the largest and most competitive marketplace based in Argentina, building the design system, communicating and collaborating with the team, conducting usability tests, and using a user-centric mindset.
Analyzed different aspects of the company, taking into account business insights, understanding business metrics, and translating company goals and objectives into digital experiences.
Developed and designed in-house systems and applications with a team of developers, using Ionic code and Zeplin.
Directed user research, created user stories, personas, and storyboards, developing creative concepts, user flows, wireframes, and the final UI.
Technologies: Adobe Suite, Bootstrap, CSS, HTML, Ionic, Zeplin, Marvel, Sketch, Figma, Mobile Design, User Flows, Design Thinking, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, iOS UI Design, UX Research, Wireframing, Web Usability, eCommerce, Product Design
2016 - 2018
An Online Freelance Agency
Redesigned several responsive eCommerce websites for clients around the world.
Designed and developed the front end for various companies.
Planned and conducted user research and competitor analysis for multiple companies in different industries. Implemented user research, wireframing, and prototyping.
Maintained direct contact with clients, planned and designed platforms, met customer needs and expectations through business strategies, and used a design-thinking and a user-centered approach to develop user flows and analysis.
Technologies: Ionic, Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Figma, Mobile Design, User Flows, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Zeplin, WordPress Design, iOS UI Design, UX Research, Wireframing, Web Usability, Product Design
2014 - 2016
Designed and developed the website, working with the video editors to agree on the multimedia company's style guide.
Redesigned the company logo that was successfully implemented in videos and digital advertising.
Led the creative direction of the content, videos, and feed.
Coordinated with the development team to implement agile methodologies and execute the application user flow.
Technologies: Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Mobile Design, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Figma, Zeplin, WordPress Design, iOS UI Design, Wireframing, Web Usability, Product Design
2013 - 2014
Redesigned the UI of the company website, taking into account customer needs and business objectives.
Collaborated with developers for the correct implementation of the design.
Built a brand identity guide that was used for the development of the eCommerce app.
Researched new technologies and agile methodologies.