Silvana Brandan Martinez, Designer in Barcelona, Spain
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Silvana Brandan Martinez

Verified Expert  in Design

Designer

Location
Barcelona, Spain
Toptal Member Since
July 9, 2020

Silvana is a digital designer specialized in user experience (UX), user interface (UI), brand identity, and interaction design. She led the entire brand redesign of Argentina's largest supermarket, Coto, to great success. She is a creative thinker and has worked with clients worldwide. The last eight years have seen her designing websites and web and mobile apps using a user-centered approach. Attention to detail and a creative and analytical approach are her trademarks.

Portfolio

Work Experience

Senior UX Designer

2021 - PRESENT
Toptal Clients
  • Facilitated key partnerships with leading entities in the industry, resulting in enhanced product designs and improved user experience metrics.
  • Adopted an exacting approach to design, ensuring even the minutest detail, from pixels to interactions, was optimized for superior user experience.
  • Collaborated on branding initiatives to craft distinctive visual narratives, aligning them with the brand's essence and competitive positioning.
  • Led the transformation of an inventory tool for a global food supplier, focusing on streamlining operations and expediting purchase processes.
  • Adopted a forward-thinking design methodology, proactively identifying and addressing potential user experience challenges before implementation.
Technologies: Figma, Sketch, Ionic, Adobe Suite, Zeplin, User Journeys, Creative Tech, Design Workshops, Software as a Service (SaaS), Design Sprints

UI/UX Designer

2018 - 2020
Coto Cicsa
  • Spearheaded the UX division, establishing the strategic direction for design solutions, analyzing data insights, and delivering both qualitative and quantitative evaluations.
  • Directed UX and UI initiatives for Coto, Argentina's premier marketplace. Established a comprehensive design system, fostered team collaboration and communication, executed usability assessments, and consistently applied a user-centric approach.
  • Evaluated various facets of the business by leveraging business insights, comprehending key metrics, and transforming organizational goals and objectives into digital user experiences.
  • Collaborated with a team of developers to architect and craft in-house systems and applications, utilizing Ionic frameworks and Zeplin tools.
  • Oversaw user research and conceptualized user personas, narratives, and storyboards. Crafted innovative design concepts, formulated user flows, and advanced from wireframes to the final UI execution.
Technologies: Adobe Suite, Bootstrap, CSS, HTML, Ionic, Zeplin, Marvel, Sketch, Figma, Mobile Design, User Flows, Design Thinking, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, iOS UI Design, UX Research, Wireframing, Web Usability, eCommerce, Product Design, User Journeys, Creative Tech, Design Workshops, Software as a Service (SaaS), Design Sprints, Content Management Systems (CMS)

Freelance

2016 - 2018
An Online Freelance Agency
  • Executed the redesign of numerous global eCommerce platforms for diverse clients.
  • Oversaw the conceptualization, design, and development of front-end interfaces, ensuring responsive and intuitive user experiences. Leveraging methodologies, I played a crucial role in enhancing user engagement and satisfaction across all platforms.
  • Planned and executed user research and competitive analysis. Employed methodologies for user insights and transitioned seamlessly from wireframing to prototyping to ensure optimal design outcomes.
  • Maintained direct contact with clients, planned and designed platforms, met customer needs and expectations through business strategies, and used design thinking and a user-centered approach to develop user flows and analysis.
  • Established continuous communication with clients while strategizing and architecting platform designs. Aligned customer requirements with business strategies, employing a design-thinking methodology.
  • Prioritized a user-centric approach in developing user flows and conducting comprehensive analyses.
Technologies: Ionic, Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Figma, Mobile Design, User Flows, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Zeplin, WordPress Design, iOS UI Design, UX Research, Wireframing, Web Usability, Product Design, Creative Tech, Software as a Service (SaaS), Design Sprints, Content Management Systems (CMS)

UI Designer

2014 - 2017
Motif Media
  • Spearheaded the design and development of the Mofif website collaboratively; crafted and finalized a design system that optimized the user experience, ensuring a harmonious blend of design, functionality, and multimedia content.
  • Redesigned the company logo that was successfully implemented in videos and digital advertising.
  • Designed the company's visual identity. The updated design was effectively incorporated into video content and digital advertising initiatives, enhancing our brand's consistent and strong presence across all digital platforms.
  • Collaborated closely with the development team, integrating Agile methodologies to streamline processes and optimize productivity. This approach ensures a user-friendly interface and enhances the overall user experience.
Technologies: Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Mobile Design, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Figma, Zeplin, WordPress Design, iOS UI Design, Wireframing, Web Usability, Product Design

Designer

2013 - 2014
Salvador San
  • Undertook a comprehensive redesign of the company's website interface, emphasizing understanding and integrating customer preferences. This process was closely aligned with our overarching business objectives.
  • Worked hand-in-hand with the development team, ensuring that the design vision was accurately translated into the final product. This collaboration bridged the gap between aesthetics and functionality.
  • Crafted a comprehensive brand identity guide, serving as the foundational blueprint for developing the eCommerce app. This guide ensured consistent visual and functional elements.
  • Conducted an in-depth exploration of emerging technologies and Agile methodologies, aiming to keep our processes at the forefront of industry standards.
Technologies: Sketch, Adobe Suite, InVision, Adobe Illustrator, Web Design, WordPress Design
2013 - 2017

Bachelor's Degree in Graphic Design

UBA University - Buenos Aires, Argentina

DECEMBER 2019 - MARCH 2020

UI Certified, Interaction Designer

Interaction Design Foundation

SEPTEMBER 2019 - DECEMBER 2019

UI Certified, Mobile Apps Development

Google

APRIL 2018 - JULY 2018

UX Certified, Design Thinking

Interaction Design Foundation

Tools

Sketch, Marvel, InVision, Zeplin, Figma, Adobe Experience Design (XD), Adobe Illustrator, Help+Manual

Languages

HTML, CSS4, CSS

Platforms

Adobe Suite, Visual Studio Code (VS Code), WordPress

Industry Expertise

Creative Tech

Other

Mobile App Design, User Interface (UI), Product Design, Responsive UI, iOS UI Design, UX Design, UI Design, UX Research, UI Research, Wireframing, Front-end, Illustration, Usability, Web Usability, Branding, Graphic Design, Web Design, Bootstrap, Visual Identity, Mobile UI Design, eCommerce, Performance Management, Visual Design, WordPress Design, Data Visualization, Dashboard Design, Web Applications, User-centered Design (UCD), Ratings, User Intent Scoring, Web App Design, Dashboards, Interaction Design (IxD), Web App UX, Responsive Web Design (RWD), Enterprise SaaS, User Research, Prototyping, App UI, Design Systems, B2B, User Journeys, Software as a Service (SaaS), Design Sprints, Content Management Systems (CMS), User Experience (UX), Ionic, Style Guides, Job Applications, Mobile Design, User Flows, Web App UI, User Testing, Design Thinking, Technical Letters, Lettering, Design, Mobile eCommerce, Responsive Design, Enterprise, SaaS, Usability Testing, SaaS Design, Design Workshops

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