Silvana Camacho Quintero
Verified Expert in Design
Designer
Bogotá - Bogota, Colombia
Toptal member since November 29, 2022
Silvana is a graphic designer with expertise in process management, from conceptualization to delivery. She creates innovative solutions that inspire and foster memorable relationships between brands and their clients. At Sony Pictures Colombia, she led a social media contest for Hotel Transylvania 3 and was an IAB award 2019 nominee for best digital strategy for the film, Venom. Silvana focuses on branding, UI, and web to deliver polished products through passionate and deliberate design.
Portfolio
Work Experience
Branding Strategist for Fintech Consultancy
Firefly Growth Inc
- Developed the company's visual brand identity from scratch, which included personality, language and tone, tagline, and brand applications.
- Created visual concepts and designs that aligned with the brand's identity and met clients' needs and marketing objectives.
- Collaborated with clients and marketing teams to ensure that designs accurately reflect the brand's desired image and messaging.
Graphic Designer
TreasurySpace LLC
- Developed and created custom PowerPoint and Keynote presentations, templates, and content while adhering to brand guidelines.
- Designed a one-pager template according to the client's needs and marketing objectives.
- Designed a dark mode UI prototype and mockup that was both accessible and appealing.
Marketing Designer
Alexa Buckley
- Created engaging and visually appealing content for social media platforms, ensuring the content adheres to the industry guidelines and client standards.
- Developed various social media content like graphics, audiograms, and other forms of content.
- Brainstormed ideas for posts with the client and created graphics, visuals, and videos to accompany them.
Visual Designer
Osso Capital LLC
- Created the visual layout and graphic design of a slide deck presentation, including animations. The design included a templated version for any future presentation the client wanted to make.
- Made the presentation within Illustrator. Transferred the project into PowerPoint, Google Slides, and Keynote for the client, per their request to have the ability to present on different platforms.
- Created graphics and infographic reports within the presentation that effectively communicated complicated information in an easy-to-digest manner.
Motion Designer
Flinch Creative LLC
- Developed a high-quality 2-minute motion graphic animation communicating the Adobe and Microsoft partnership.
- Followed branding guidelines to the letter while staying committed to the client's vision.
- Fulfilled all communication needs and creativity objectives that were mentioned in the client's brief.
- Impressed the client with the deliverables, and they expressed interest in moving forward with further projects.
Senior Brand Designer
Kiru
- Led a complete rebranding for the company in a crunch, taking less time than presumed. As a result, we improved our digital presence and captured more new clients than expected.
- Achieved alliances between the marketing and the product departments, reaching agreements that enhanced the brand presence without affecting expected deadlines.
- Oversaw the work of an entire design team of ten.
Creative Director
New Sapiens
- Retained two crucial brands for the agency through a new agreement on deliverables and deadlines that best fit their needs and our capabilities.
- Implemented a new way of studying client concepts, reducing the processing time by 50%.
- Handled three advertising campaign projects, delivering all within the deadline.
Digital Designer for Sony Pictures Colombia
Indexcol
- Led a social media contest that translated into new users and significant ticket sales for Hotel Transylvania 3.
- Designated as an IAB awards 2019 nominee for best digital strategy for the film, Venom.
- Delivered design solutions under strict brand guidelines and extremely tight deadlines.
Senior Designer
The Fable Bureau
- Oversaw the branding of the Bcha campaign "Bchangemakers" which raised more than £8,000 in the UK in 2018.
- Managed the efficient use of project budgets in the £3,000–£30,000 range.
- Led a team of three designers to develop layout, graphics, and production materials while helping clients cut costs by an average of 15%.
Digital Designer
3 MINDS
- Handled all daily production for a high-volume account.
- Developed 250+ graphic design projects (catalogs, brochures, presentations).
- Produced extensive materials using Photoshop, Illustrator, and After Effects.
Graphic Designer
Bioaccess
- Collaborated, brainstormed, and strategized with the marketing team for a wide range of materials, including the website, presentations, internal communication, newsletters, and marketing materials.
- Worked independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints.
- Developed 350+ graphic design projects (ebooks, marketing material, presentations).
Web Designer
Sainet
- Designed the overall layout and aesthetic for websites.
- Developed interactive mockups of the site for client approval.
- Created visual imagery for websites and ensured that they were aligned with clients' branding.
Graphic Designer
Publicaciones Comerciales
- Spearheaded the pre-press preparation of files for printing.
- Executed assignments within the relevant project deadline.
- Produced attractive and effective designs for all media.
Education
Master's Degree in Branding
West London University - London, United Kingdom
Bachelor's Degree in Graphic Design
Universidad del Norte - Barranquilla, Colombia
Certifications
Creativity
Nogma
Inbound Marketing
Hubspot
Motion Graphics
Taller de Arte Digital
UX Design Course (Career Foundry)
Universidad Jorge Tadeo Lozano
Skills
Tools
Photoshop CC, Illustrator CC, After Effects CC, Adobe Creative Suite, Microsoft PowerPoint, Adobe Photoshop, Adobe Illustrator, InDesign CC, Trello, MURAL, Slack, Figma, Adobe Experience Design (XD)
Industry Expertise
Advertising, Retail & Wholesale, Fitness, Restaurants & Dining
Platforms
WordPress
Languages
Charity
Other
Graphic Design, Display Advertising, Animation, Branding, Advertising Design, Creativity, Digital Advertising, Social Media, Logo Design, Rebranding, Brand Strategy, Visual Design, Mockups, Collateral Design, Brochure Design, Motion Design, Creative Direction, Art Direction, UI Design Standards & Best Practices, Web Design, PowerPoint Templates, Ads, Marketing Materials, Ad Design, Squarespace, Landing Page Design, Videos, B2B, Infographics, Email Template Design, PowerPoint Design, Brand Design, Social Media Design, Email Design, Websites, Banner Design, Presentations, Marketing Design, Merchandise, Artwork, Iconography, Brochures, Presentation Design, Strategic Design, Strategy, Brand Guidelines, Brand Positioning, Tone of Voice, Typography, Photography, UI Design, Monday.com, Packaging, Video Editing, Illustration, Print Design, Pitch Decks, Digital, Digital Art, Responsive Web Design (RWD), Printing Materials, UX Design, Motion Graphics, Conceptualization, Printing, Billboard Design, Advertising Campaigns, Merchandising, Postcard Design, Industrial Automation, Mobile UI, eCommerce UX, UX Prototyping, Wireframing, Responsive Layout, Industrial Equipment, Communication, Brand Books, Social Media Content, Social Media Strategy, Web UI Design, Label Design, Nutrition & Supplements, Naming, Fast Food, Food Packaging, 3D Art, Web Marketing, B2C Marketing, VR Marketing, 2D Animation, Motion & Animation Design, 3D Motion Graphics, Vector Illustration, Marketing Campaign Design, Instagram, PDF Design, Readability, Design Thinking
Experience
- Advertising - 9 years
- Adobe Creative Suite - 9 years
- Animation - 8 years
- Motion Graphics - 8 years
- Branding - 8 years
- Creativity - 7 years
- UX Design - 5 years
- Figma - 2 years
Tools
- Adobe Creative Suite
- Figma
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