Silvia is available for hire
Hire SilviaSilvia Alexandra Petcu
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
September 11, 2019
Silvia has a strong background in the fields of energy, air travel, and eCommerce. She is happiest when skillfully redesigning the UX of a project, from researching and identifying the user and business needs, to solving pain points, and delivering fantastic design that exceeds client expectations. Silvia also facilitates workshops, and is an enthusiastic advocate of design sprints.
Work Experience
UX Designer
2018 - PRESENT
SITA
- Redesigned the company intranet.
- Simplified and improved the ecosystem of internal tools.
- Redesigned the onboarding experience (both online and offline touchpoints).
- Organized and facilitated workshops.
- Built a design system for all the internal tools.
Technologies: InVision, Sketch
UX Designer
2018 - 2018
Oracle
- Participated in the pre-sales process.
- Aided the Opportunity team to better identify each customer need.
- Ran fast prototyping of personalization ideas to present to clients.
Technologies: Marvel, Adobe Photoshop
UX Designer
2017 - 2018
UXProject Agency
- Designed a customizer tool for a luxury kitchen online business.
- Designed an internal tool for the Mondelez group to better visualize sales data analytics.
- Completed support for a digital transformation project for E.ON to launch go-to-market products as heat as a service and charging stations for electric cars.
- Facilitated UX training for interested people.
- Developed industry best practice as one of the few UX-dedicated agencies in the country.
Technologies: InVision, Sketch
Senior Graphic Designer
2009 - 2017
Freelance
- Involved in branding projects for various small businesses.
- Produced key visuals.
- Designed print materials such as brochures, banners, and flyers.
- Designed website themes.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
2011 - 2013
Master's Degree in Spatial and Regional Planning
Ion Mincu University - Bucharest, Romania
2007 - 2011
Bachelor's Degree in Architecture and Urban Planning
Ion Mincu University - Bucharest, Romania
Certifications
JULY 2019 - PRESENT
UX management
Interaction Design Foundation
APRIL 2019 - PRESENT
Human Computer Interaction
Interaction Design Foundation
APRIL 2019 - PRESENT
Nielsan and Norman Group UX Certificate
NN Group