Silvia Alexandra Petcu

Designer in London, United Kingdom

Member since July 28, 2018

Silvia has a strong background in the fields of energy, air travel, and eCommerce. She is happiest when skillfully redesigning the UX of a project, from researching and identifying the user and business needs, to solving pain points, and delivering fantastic design that exceeds client expectations. Silvia also facilitates workshops, and is an enthusiastic advocate of design sprints.

Silvia is now available for hire

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Portfolio

Digital Design

Redesigning SITA's Intranet
- Intranets
- Mobile Intranet
- Internal Systems
- Sketch
- InVision
- Information Architecture (IA)
- User Testing
- Remote User Testing
- Workshops
- Workshop Facilitation
- Internal Apps
- Card Sorting
- Tree Testing
- Information Design
- Content Strategy
- Content Creation
EON Digital Transformation
- Digital Transformation
- Design Thinking
- Agile UX
- Sketch
- InVision
- Energy
- Utilities
- Electric Cars
- Business Model Canvas
- Workshop Facilitation
- Design Workshops
- Agile
- Agile Sprints
- UX Design
- UI Design
- Design Systems
Remington: Luxury Kitchen Furniture
- Prototyping
- Wireframing
- UI Design
- eCommerce
- eCommerce Design
- Furniture Design
- Customization
- Interior Design
- Web Presentation
- Commerce
- Checkout
- Luxury Goods
Workflow APP
- Design Sprints
- Mobile Design
- Enterprise Resource Planning (ERP)
- Workflows
- Document Databases
- Digital Filters
- Personas
- Mobile
- UI Design
- UX Design
- Wireframing
- Prototyping
LV Marketing Campaigns
- Dashboards
- Data Visualization
- Marketing
- Charts
- Graphs
- Campaign Design
- Email Campaigns
- Digital Campaigns
- Newsletters
- Insurance
- Key Performance Indicators (KPIs)
- Tablet Design
- UX Design
- UI Design
Foschini Employee App
- Employee Engagement
- Human Resources (HR)
- Mobile UI
- Rewards
- Mobile Design
- Mobile UX Design
- Fashion
- Fashion & Beauty
- Human-centered Design (HCD)
- Human Resource Management Systems (HRMS)
- Gamification
- Notification Center
- Profile Design
- User Profiles
- Shift Planning

Employment

UX Designer
2018 - PRESENT
SITA
- Redesigned the company intranet.
- Simplified and improved the ecosystem of internal tools.
- Redesigned the onboarding experience (both online and offline touchpoints).
- Organized and facilitated workshops.
- Built a design system for all the internal tools.
Technologies: InVision, Sketch
UX Designer
2018 - 2018
Oracle
- Participated in the pre-sales process.
- Aided the Opportunity team to better identify each customer need.
- Ran fast prototyping of personalization ideas to present to clients.
Technologies: Marvel, Adobe Photoshop
UX Designer
2017 - 2018
UXProject Agency
- Designed a customizer tool for a luxury kitchen online business.
- Designed an internal tool for the Mondelez group to better visualize sales data analytics.
- Completed support for a digital transformation project for E.ON to launch go-to-market products as heat as a service and charging stations for electric cars.
- Facilitated UX training for interested people.
- Developed industry best practice as one of the few UX-dedicated agencies in the country.
Technologies: InVision, Sketch
Senior Graphic Designer
2009 - 2017
Freelance
- Involved in branding projects for various small businesses.
- Produced key visuals.
- Designed print materials such as brochures, banners, and flyers.
- Designed website themes.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Education

Master's degree in Spatial and Regional Planning
2011 - 2013
Ion Mincu University - Bucharest, Romania
Bachelor's degree in Architecture and Urban Planning
2007 - 2011
Ion Mincu University - Bucharest, Romania

Certifications

UX management
JULY 2019 - PRESENT
Interaction Design Foundation
Human Computer Interaction
APRIL 2019 - PRESENT
Interaction Design Foundation
Nielsan and Norman Group UX Certificate
APRIL 2019 - PRESENT
NN Group

Experience

Service Design8 years
User Research8 years
Design Thinking7 years
Ethnographic Studies7 years
Enterprise Resource Planning (ERP)6 years
User Testing6 years
Workshop Facilitation5 years
Design Sprints3 years

Location

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Designer in London, United Kingdom

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Senior Graphic Designer

Education

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Experience

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