Dana is available for hire
Hire DanaDana Kozar
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
February 19, 2020
Dana's focus is on solving user problems and creating great products. She has a unique background in working for Fortune 500 companies, and early-stage startups, and co-founding a startup. Some of the companies that she designed for include Amazon, Microsoft, Expedia, Udemy, and Walmart.
Work Experience
Design Manager
2023 - 2024
Topview
- In close collaboration with high-level senior executives, launched features that resulted in new revenue streams for an e-commerce booking website.
- Leading the recruitment efforts, successfully identifying and hiring top-tier talent to grow a design team.
- Supplementing the team with a hands-on approach and the craft where needed.
Technologies: Figma, ClickUp, Trello, Jira
UI Designer for Social Media App
2023 - 2023
BETTER OFF SOCIAL, INC
- Responsible for developing new brand guidelines, and improving the site’s visual appeal and user experience,.
- Managed the design team while ensured the successful execution of design projects and initiatives.
- Implemented effective strategies to enhance the design workflow and productivity, while helping designers to grow their craft.
Technologies: iOS, Mobile App Design, Web App Design, Mobile UI, Android, UI Design, Web Application Design, UI Audits, Layout Design, Product Design, Design Workshops, Interaction Design (IxD), App Design, Design Systems
Principal Designer
2021 - 2023
Owlet
- Managed end-to-end Product Design and User Experience Research for a pioneering IoT product in the baby industry, guiding the process from the initial discovery phase through to the successful delivery of the final product.
- Partnered closely with product leaders to pinpoint opportunities for the medical device focused on pregnancy, aiming to create a new value proposition tailored to the target audience in alignment with new FDA regulations and constraints.
- Influenced decision-making by communicating and demonstrating how design deliverables adeptly balance requirements, constraints, and user needs, while establishing effective cross-functional alignment.
- Established specifications of logical data flow diagrams, applying UX design skills to ideate and design AI-driven functionalities.
Technologies: Product Design, Smart Devices, New Products, Project Management, UX Design, Internet of Things (IoT), Conceptual Design, Design Leadership, Artificial Intelligence (AI), Product Discovery, Connected Device Design
Director of Product and Design
2020 - 2021
Liquid Market
- Responsible for product decisions and validating markets in order to find a product-market fit.
- Oversaw the end-to-end product development process.
- Built UI features in Flutter and Dart & launched iOS and Android Apps.
- Download the app: 🔗 apps.apple.com/us/app/holistic-living/id1534942529?platform=iphone.
Technologies: Product Roadmaps, Project Scoping, Project Management, Design, Team Management, Hiring, UI Design, UX Design, Layout, Mobile App Design, iOS, Sketch, Design Leadership, Branding
Co-founder | Designer
2018 - 2021
Deeply app
- • Co-founder of the mobile app with the goal to help people struggling with stress and anxiety.
- Defined concept design, product strategy, and plan for user research to find a product-market fit.
- Fully designed the entire experience for iOS and Android apps.
- Developed branding and visual design. Created a consistent visual narrative throughout all the different collateral.
- Designed a marketing website and developed it in CSS and HTML.
Technologies: Android Studio, Xcode, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Flutter, Figma, Team Management, App UX, UX Research, App UI, Branding, UX Design, Layout
Team Lead
2017 - 2018
Udemy
- Directed the vision and strategy for redesigning the Student Discovery experience while synchronously optimizing the browsing experience to reduce bounce rate and increase conversion.
- Incorporated user and stakeholder feedback to impact a product requirements document and roadmap, ensuring clear prioritization and definition of features to enhance the user experience.
- Worked closely with the Data Analytics team to make data driven decisions, in order to seamlessly integrate these insights into the project.
- Presented key project highlights at Company Town Hall event, delivering a compelling and impactful visual narrative for the brand transformation.
- Redesigned many global UI components, such as header, taxonomy, navigation, and course cards.
Technologies: HTML, CSS, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, B2B, Layout
Senior UI/UX Designer
2015 - 2017
Walmart eCommerce
- Led design and strategy of multiple initiatives for Walmart.com (including redesigning taxonomy, departments landing pages, promotional features etc).
- Crafted effective UI/UX strategies on Walmart iOS/Android shopping app (Browse, Search, Checkout, Payments) that resulted in significant traffic growth and improved customer conversion rates.
- Contributed to the development of the Design System, encompassing tasks such as creating a UI inventory, standardizing additional style properties, and establishing system patterns.
- Worked on projects, including My Account, Checkout, Search & Browse, and 2-days free shipping.
- Presented directly to C-suite at Walmart and Sam's Club, including a CEO of Walmart in order to influence an investment that impacted 268 million users.
Technologies: Flinto, HTML, CSS, InVision, Adobe Illustrator, Adobe Photoshop, Sketch
Senior UI/UX Designer
2012 - 2014
Expedia
- Redesigned Rental Cars and My Trips sections on Expedia.com to enhance user experience, catering to 45 million active users.
- Redesigned the post-booking experience, including the My Trips and confirmation pages.
- Identified use cases and incorporated multiple skill sets including sketching, wireframing, and prototyping to solve user problems.
- Designed new features and functionalities for the website.
- Used A/B testing with large audiences (reaching millions of people) to optimize the design and increase conversion.
- Used insights from site analytics and usability studies to drive the product's direction.
Technologies: JavaScript, HTML, CSS, Adobe Illustrator, Adobe Photoshop, Responsive Layout
UX Designer
2011 - 2011
Amazon
- Responsible for designing new functionalities that supported the Amazon Online Returns such as Kindle Online Replacement, Amazon Locker Pickup etc.
- Worked closely with product managers and engineers to convey clear design requirements and technical specifications, translating them into cohesive product features catering to over 164 million active accounts.
- Crafted an Amazon exchange flow that significantly boosted revenue by reducing return rates in selected categories by 30% within one month and concurrently decreased customer service calls by 15%.
- Iterated on the design to continually improve the return experience, ensuring the launch of a sleek and intuitive design that aligned seamlessly with Amazon's overarching branding.
Technologies: HTML, CSS, InVision, Adobe Illustrator, Adobe Photoshop, Sketch
UX Designer
2010 - 2011
Microsoft
- Created a new and rich browsing UI interface for Dynamics CRMx to support a better view to showcase opportunities, contacts, accounts, products, etc.
- Worked on the design for the Microsoft Student Partners website.
- Played a consulting role as part of the design team to redesign the Volume Licensing website.
- Designed components to integrate the store into the Microsoft homepage.
Technologies: HTML, CSS, Adobe Illustrator, Adobe Photoshop
Education
2021 - 2021
Product Management Certificate in Product Management
General Assembly - New York City, USA
2010 - 2013
Bachelor of Arts Degree in Psychology
Central Michigan University - Michigan, USA
Certifications
NOVEMBER 2022 - PRESENT
Product Management
General Assembly
MAY 2021 - PRESENT
UX Management
Nielsen Norman Group
SEPTEMBER 2020 - PRESENT
Flutter & Dart - The Complete Guide [2020 Edition]
Udemy
Experience
Collaboration That Works
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