Scroll To View More
Sofia Toso

Sofia Toso

Designer
Antwerp, Belgium
Member since April 2, 2018
Sofia is a UX and UI designer with a graphic design background who believes in designing each pixel with a purpose and a systematic yet creative approach. She has been focusing on digital design for the past five years and has experience working in multidisciplinary teams, from startups to large organizations. Her work ranges from websites, apps, and eCommerce to leading workshops and developing design systems.
Sofia is now available for hire
Portfolio
  • A Dog's Wish
  • HR App
  • Entravision Video Hub
  • Noticias Ya Website
  • Game Web App
  • Cocina Website
Employment
  • Visual Designer
    2018 - PRESENT
    Radikal
    • Hired as the first designer to work at Radikal, a small agency focused on web development for eCommerce and startups.
    • Managed the design throughout the entire cycle of a product, from workshops to wireframing and prototyping, creating visual assets, animations, and illustrations and translating those to UI, be it systems or component guides for development.
    • Completed a redesign for one of the biggest breweries in Belgium and various online flagship stores, from wireframing to testing.
    • Oversaw branding projects. I have helped startups in tech, B2B services, and eCommerce among other verticals to develop their visual identity online and offline.
    Technologies: Sketch, Principle, Photoshop, Illustrator
  • UI Designer
    2018 - PRESENT
    Springbok Agency
    • Designed a website for a big automotive company to advertise their participation in festivals across Europe, which included landing pages, games, blog posts, and more.
    • Developed the UI and experience of various native chatbots aimed at client services and promotions for telecommunication, banking, insurance, and energy companies.
    • Created a hybrid app for human resources for a big electronics company, including a translation of traditional visual guides to digital ready material.
    • Fully designed the branding and game experience for both desktop and mobile users for an automotive company.
    • Optimized flows based on feedback, testing, and benchmarking and applied that knowledge to UI changes on key pages (purchase flows, baskets, landing pages, etc).
    Technologies: Sketch, InVision, Adobe Photoshop, Adobe Illustrator
Education
  • Bachelor degree in Graphic Design
    2011 - 2017
    Buenos Aires University (UBA) - Ciudad Autónoma de Buenos Aires, Argentina
  • Professional degree in Webmaster
    2012 - 2013
    National Technological University (UTN) - Ciudad Autónoma de Buenos Aires, Argentina
  • Technician degree in Multimedia Design Communication
    2008 - 2011
    Da Vinci School of Multimedia Arts - Ciudad Autónoma de Buenos Aires, Argentina
Certifications
  • User Research — Methods and Best Practices
    AUGUST 2017 - PRESENT
    The Interaction Design Foundation
  • Mobile User Experience Research
    AUGUST 2017 - PRESENT
    The Interaction Design Foundation
Experience
  • Adobe Photoshop10 years
  • Graphic Design10 years
  • Adobe Illustrator10 years
  • Typography6 years
  • User Interface (UI)6 years
  • Sketch4 years
  • User Experience (UX)4 years
  • Adobe Experience Design (XD)2 years
Tools
  • Sketch
  • Adobe Experience Design (XD)
  • Adobe Illustrator
  • Adobe Photoshop
Antwerp, Belgium
I really like this profile
Share it with others