Sofia is a product designer with a graphic and UX design background who believes in designing every pixel with a purpose: useful, usable, and beautiful. She has been focusing on digital design for the past eight years but hasn't lost touch with print. She has experience working in multidisciplinary teams and single-designer roles in organizations of all sizes. Sofia's work ranges from websites, apps, and design systems to branding and illustration.
Launched a redesign of the platform with great reception, improving our user's experience.
Created and studied the developer journey and started transformed insights into action points to improve friction areas in our application and tooling.
Created and maintained the Frontastic Design System. Together with the development team, we've created a growing system with proven results for consistency, faster delivery, and more usable pattern implementation.
Supported marketers in their work by creating an easy-to-use visual library and brand guidelines.
Participated in creating and tackling product briefs to achieve our company goals as a design representative and user advocate in the Product team, which resulted in key objectives for the whole company.
Technologies: Product Design, Usability Testing, Figma, UI Design, UX Design, Information Architecture (IA), Visual Design, Design Systems
2018 - 2019
Created prototypes that showed high usability standards and a creative approach that lead to winning new and bigger customers.
Designed digital flagship stores (from research to workshops to prototypes) for leading brands with successful results in visits, cart size, and conversion.
Completed a full website ecosystem redesign for one of the biggest breweries in Belgium, creating unique web experiences for each sub-brand in a shared system, which allowed for delivery in record time.
Worked on the UX and UI of desktop and on-premise applications for companies B2B and B2C companies.