Sofia Toso, Designer in Antwerp, Belgium
Sofia Toso

Designer in Antwerp, Belgium

Member since April 2, 2018
Sofia is a product designer with a graphic and UX design background who believes in designing every pixel with a purpose: useful, usable, and beautiful. She has been focusing on digital design for the past eight years but hasn't lost touch with print. She has experience working in multidisciplinary teams and single-designer roles in organizations of all sizes. Sofia's work ranges from websites, apps, and design systems to branding and illustration.
Sofia is now available for hire

Employment

  • UX/Design Lead

    2019 - PRESENT
    Frontastic
    • Launched a redesign of the platform with great reception, improving our user's experience.
    • Created and studied the developer journey and started transformed insights into action points to improve friction areas in our application and tooling.
    • Created and maintained the Frontastic Design System. Together with the development team, we've created a growing system with proven results for consistency, faster delivery, and more usable pattern implementation.
    • Supported marketers in their work by creating an easy-to-use visual library and brand guidelines.
    • Participated in creating and tackling product briefs to achieve our company goals as a design representative and user advocate in the Product team, which resulted in key objectives for the whole company.
    Technologies: Product Design, Usability Testing, Figma, UI Design, UX Design, Information Architecture (IA), Visual Design, Design Systems
  • UI Designer

    2018 - 2019
    Radikal
    • Created prototypes that showed high usability standards and a creative approach that lead to winning new and bigger customers.
    • Designed digital flagship stores (from research to workshops to prototypes) for leading brands with successful results in visits, cart size, and conversion.
    • Completed a full website ecosystem redesign for one of the biggest breweries in Belgium, creating unique web experiences for each sub-brand in a shared system, which allowed for delivery in record time.
    • Worked on the UX and UI of desktop and on-premise applications for companies B2B and B2C companies.
    Technologies: Adobe Illustrator, Adobe Photoshop, Principle, Sketch

Education

  • Bachelor degree in Graphic Design
    2011 - 2017
    Buenos Aires University (UBA) - Ciudad Autónoma de Buenos Aires, Argentina
  • Professional degree in Webmaster
    2012 - 2013
    National Technological University (UTN) - Ciudad Autónoma de Buenos Aires, Argentina
  • Technician degree in Multimedia Design Communication
    2008 - 2011
    Da Vinci School of Multimedia Arts - Ciudad Autónoma de Buenos Aires, Argentina

Certifications

  • Conducting Usability Testing
    FEBRUARY 2021 - PRESENT
    Interaction Design Foundation
  • Discoveries: Building the Right Product
    NOVEMBER 2020 - PRESENT
    Nielsen Norman Group
  • UX Management: Strategy and Tactics
    NOVEMBER 2020 - PRESENT
    Interaction Design Foundation
  • User Research — Methods and Best Practices
    AUGUST 2017 - PRESENT
    The Interaction Design Foundation
  • Mobile User Experience Research
    AUGUST 2017 - PRESENT
    The Interaction Design Foundation

Experience

Location

Antwerp, Belgium

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