Sofia is a visual designer with a graphic and UX design background who believes in designing every pixel with a purpose: useful, usable and beautiful. She has been focusing on digital design for the past six years but hasn't lost touch with print. She has experience working in multidisciplinary teams and in single-designer roles in organizations of all sizes. Her work ranges from websites, apps, and design systems to branding and illustration.
Hired as the first designer to work at Radikal, a small agency focused on web development for eCommerce and startups.
Managed the design throughout the entire cycle of a product, from workshops to wireframing and prototyping, creating visual assets, animations, and illustrations and translating those to UI, be it systems or component guides for development.
Completed a redesign for one of the biggest breweries in Belgium and various online flagship stores, from wireframing to testing.
Oversaw branding projects. I have helped startups in tech, B2B services, and eCommerce among other verticals to develop their visual identity online and offline.