Sophie Mondale, Designer in Los Angeles, CA, United States
Sophie Mondale

Designer in Los Angeles, CA, United States

Member since March 23, 2022
Sophie is a user researcher and strategy lead with 8+ years’ experience helping teams figure out exactly what to build and why. After years at corporations like PTC and Target and consulting clients across industries at design firm Continuum, Sophie is currently helping teams learn from end users and develop winning strategies. She leads primary market research, testing, workshops, and sprints, laying a strategic foundation that empowers others to work with more confidence and clarity.
Sophie is now available for hire


Digital Design


  • Design Strategist | Freelance

    2021 - 2021
    • Developed and socialized a company-wide strategy for emerging technology, guiding product planning, marketing, and R&D.
    • Led 10 qualitative interviews with families (parents and kids under 12) to learn about unmet needs, current behaviors, and future expectations. Translated data into product and service strategy.
    • Crafted the story and burning platform to evangelize our strategy to Samsung's CEO and CFO.
    • Oversaw an outside firm that conducted a market sizing assessment and created a business model for new product and service opportunities.
    Technologies: Metaverse, AI Design, Design Leadership, Qualitative Research, Ethnographic Interviews, Validated User Research, User Surveys
  • Design Strategy Manager

    2019 - 2020
    • Found product-market fit for a new offering that's currently in development. Led user research, found the right use case, designed and deployed a live data prototype onsite with customers, demoed for PTC's CEO. Grew the team from two to eight.
    • Standardized Vuforia’s product process; served as a trusted advisor to three PMs on user research and product strategy. Contributed foundational insights to Vuforia Inspect ($5,000,000 presales pipeline) and Expert Capture (growing at 200% YoY).
    • Established Vuforia’s user research practice. Created a library of insights and customer visit reports as well as a playbook for conducting qualitative research. Hired and mentored a design researcher.
    • Wrote Vuforia’s mission statement at the request of senior leadership, which is now shown to all new hires and acquisitions and used to guide strategy for our 250+ person team.
    Technologies: Augmented Reality (AR), Industrial Internet of Things (IIoT), Design Leadership, Qualitative Research, Validated User Research, User Surveys


  • Master's Degree in Business Administration (MBA)
    2015 - 2017
    University of Toronto, Rotman School of Management - Toronto, Canada
  • Bachelor of Arts Degree in French Studies and History
    2008 - 2012
    Macalester College - Saint Paul, USA



Los Angeles, CA, United States

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