Stefan Balan, Designer in Faro, Portugal
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Stefan Balan

Verified Expert  in Design


Faro, Portugal
Toptal Member Since
April 1, 2022

Stefan has been a lead designer on projects for Apple, AT&T, Grab, FirstAmerican, Telenav, Travelzoo, Virgin Holidays, LexisNexis, and more. With 12+ years of experience, he specializes in enterprise and consumer digital products. Stefan designs and prototypes digital products, leads design teams, facilitates design and innovation workshops, conducts user interviews, and helps teams stay up to date with the best methodologies and tools.


Work Experience

Principal Designer

2022 - 2022
  • Facilitated workshops to help define the target audience and prioritize MVP features.
  • Helped with the rebranding and defined the platform's visual guidelines.
  • Redesigned the platform from scratch, including multiple design systems for end-user experience and admin tools.
  • Created clickable Figma prototypes for the gaming platform and administration tools.
  • Designed marketing website for and implemented it in Webflow, including other integrations with tools like Typeform, Mailchimp, and others to create client funnels, including localization.
  • Cooperated with the client and development team to pivot and address ongoing challenges, including changing multiple payment providers, identity verification, and tech limitations.
  • Designed and tested a state-of-the-art 3D race replay system used by judges to deal with game penalties and incident reporting.
Technologies: Design Leadership, UX Design, UI Design, Prototyping, Wireframing, Online Gaming, Casinos & Gaming, Casino Games, Websites, Color Palettes, Brand Guidelines, Marketing Design, Responsive Web Design (RWD)

Design Strategist

2019 - 2022
  • Collaborated with internal and external stakeholders on user and market research, ideation, and strategy. Worked in a fast-paced environment with multiple teams of various sizes.
  • Assisted in pitching and starting engagements with new enterprise clients and multiple new engagements with existing clients.
  • Designed mobile and web interfaces for government, educational institutes, and IoT for enterprises, insurance, retail, finance, and telecom.
  • Consulted with startups to define and launch MVPs.
  • Created visual executions of product concepts that helped showcase the art of the possible.
  • Conducted rapid prototyping and quick ideation on large-scale projects.
Technologies: Figma, User Research, User Testing, Miro, Startup Consulting, Prototyping, B2B, B2C, UX Design, UI Design, Dashboard Design, Visual Design, Landing Page Optimization, Landing Pages, Responsive Web Apps, User Journeys, Cryptocurrency, Marketing Design, Responsive Web Design (RWD), Usability Testing

Design Consultant

2018 - 2019
  • Served as the lead designer for multiple mobile, desktop, and web tools used to collect and interpret street imagery for map creation.
  • Led design for the rebrand of KartaView, the main GEO product, and worked on the branding and testing of KartaCam, a proprietary hardware camera used in collecting street imagery.
  • Designed internal design systems and helped the team improve processes.
Technologies: Figma, User Research, User Testing, Prototyping, B2B, B2C, UX Design, UI Design, Dashboard Design, Visual Design, Landing Pages, Cryptocurrency, Marketing Design, Responsive Web Design (RWD)

Design Consultant

2017 - 2018
  • Designed several mobile navigation apps, including Scout.
  • Consulted and worked on car dashboard interfaces for Ford, GM, and other clients.
  • Helped the internal team improve processes and build more efficient design systems.
Technologies: Figma, Sketch, User Testing, User Research, Prototyping, B2B, B2C, UX Design, UI Design, Dashboard Design, Visual Design, Landing Pages, Cryptocurrency, Marketing Design, Responsive Web Design (RWD)

Creative Director

2010 - 2017
  • Led design efforts for enterprise clients, including Travelzoo, BVB, SMURD, and Rubicon.
  • Designed interfaces for startups in travel, human resources, and finance.
  • Worked on several internal products, including Explorra, GuestHQ, Cashbase, and Jobber.
  • Played a pivotal role in building the internal design team and design practice; interviewed, hired, and onboarded new design team members; and mentored junior designers at various levels of expertise.
Technologies: InVision, Sketch, Figma, UX Research, User Testing, Prototyping, B2B, B2C, UX Design, UI Design, Visual Design, Landing Pages, Landing Page Design, eCommerce, UX Wireframes, Cryptocurrency, Marketing Design, Responsive Web Design (RWD)

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