Ste Dobrescu
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since December 12, 2016
Ste's key expertise is laying out a favorable environment for projects, whether they are new brands, apps, or websites. Ste looks into everything from market insights to company structure and brand guidelines to make solid design choices. His bread and butter is crafting beautiful UI components directly in code and making an adaptable and accessible design that works across devices.
Portfolio
ColdPressedJuicery
Lateral
Lucky Cup
Wild Forest
Tamatama
Work Experience
Managing Partner
LOFO
- Managed Lootforever.com, Lofo.london, and Lofo.tokyo websites and all brand-related content.
- Developed aesthetics in fashion and models for production.
- Created all content generation guidelines and led photo shoots, social media, and creative direction.
- Supervised production, team and internal flows.
- Handled brand development and growth, partner meetings, fundraising, and integrating new technologies.
Managing Partner
LOOT Studio
- Acted as the main designer and managing partner.
- Worked directly with clients on branding and development projects for the last five years.
- Acted as the editor and producer of JUG magazine a yearly printed magazine that deals with various issues from creative fields (more here jugonline.com).
- Produced and managed studio's shop, LOOTforever, which sells a selection of design products and various goods.
- Helped more than 30 small and medium clients start their businesses and provided them with expert consulting services.
- Managed internships for foreign students for the past couple of year and have been dealing with young designers from France and Germany.
Head of Design
JUG Magazine
- Worked with JUG, a yearly-printed magazine that features a wide selection of subjects, from politics to design.
- Managed the print edition and layouts for the magazine, which right now is on its second issue.
- Involved in developing an innovative media platform for JUG, which will get published mid-2017.
- Researched and found suitable graphic directions for the magazine and developed layouts for each of the articles.
Intern
McCann Erickson
- Worked for one of the biggest local agencies for design and creative direction.
- Worked with notable clients, such as Coca-Cola, Nescafe, BRD Bank, Rompetrol, Piraeus Bank, Stihl, and Burn.
- Was involved in the creative process, ideation, and all sorts of things from web design to event planning.
Education
Certificate in a Short Course in Illustration
Central Saint Martins - London, England
Skills
Tools
Adobe Experience Design (XD), Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe CC, Sketch, WP eCommerce, Cinema 4D, Figma, Spline
Platforms
MacOS, iOS, WordPress, Adobe Suite, Shopify, Visual Studio Code (VS Code)
Languages
CSS3, HTML
Industry Expertise
Real Estate
Other
Logo Design, Graphic Design, Brand Design, Branding, Web Design, Apps, Company Naming, App UI, Social Media Design, WordPress Design, Editorial Design, UX Design, Front-end, Web Development, Iconography, User Journeys, User Experience (UX), Package Design, Brand Guidelines, Brand Language, Brand Identity, Pattern Design, App Design, Packaging, eCommerce UX, Social Media, Next.js, React, Framer
Experience
- Graphic Design - 8 years
- Logo Design - 8 years
- Brand Design - 7 years
- Adobe CC - 6 years
- Adobe Illustrator - 6 years
- Adobe InDesign - 5 years
- Branding - 5 years
- Web Design - 4 years
Tools
- Adobe InDesign
- Adobe Illustrator
- Adobe CC
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