Stoyan's human-centric and data-driven approach helps uncover unique growth opportunities with clear and strong value propositions for enterprise and start-ups. A proven expert in product design, he has command over an extensive visual design process that delivers outstanding products and services that succeed.
Designed a CMS and web app builder for people with businesses in developing countries, both for Android and iOS using a hybrid design approach.
Performed workshops for requirements, feature analysis, and findings.
Led weekly remote user research and data analysis using internal dashboard, Kibana dashboard, Google Analytics, social comments, and CRM system feedback.
Oversaw weekly feature development and testing.
Prototyped using IONIC framework to test new ideas and concepts.
Contributed to card sorting, Treejack tests for labels, and architecture.
Led user research using contextual inquiries and interviews on the phone.
Created a design concept and strategy for contextualizing the product in each continent and country.
Worked on various client projects as a UI designer. Interpretation of the specs and creating interactive prototypes as deliverables. Companies included Starbucks Chile and Cetilogo's product FakeFighter (social network for authentic fashion brands).