Stoyan's 5+ years of experience, in the field of UX/UI design, lay in helping companies uncover growth opportunities, enhance their products with a data-driven UX approach. He has strong knowledge and passion for finance, eCommerce, blockchain, AI, and voice-oriented products. With an entrepreneurial attitude and a process that is collaborative, user-centered, and strategic, he achieves not only functional but also beautiful results.
Designed a CMS and web app builder for people with businesses in developing countries, both for Android and iOS using a hybrid design approach.
Performed workshops for requirements, feature analysis, and findings.
Led weekly remote user research and data analysis using internal dashboard, Kibana dashboard, Google Analytics, social comments, and CRM system feedback.
Oversaw weekly feature development and testing.
Prototyped using IONIC framework to test new ideas and concepts.
Contributed to card sorting, Treejack tests for labels, and architecture.
Led user research using contextual inquiries and interviews on the phone.
Created a design concept and strategy for contextualizing the product in each continent and country.
Worked on various client projects as a UI designer. Interpretation of the specs and creating interactive prototypes as deliverables. Companies included Starbucks Chile and Cetilogo's product FakeFighter (social network for authentic fashion brands).