Stoyan Stoyanov, Designer in Sofia, Bulgaria
Stoyan Stoyanov

Designer in Sofia, Bulgaria

Member since July 4, 2019
Stoyan's human-centric and data-driven approach helps uncover unique growth opportunities with clear and strong value propositions for enterprise and start-ups. A proven expert in product design, he has command over an extensive visual design process that delivers outstanding products and services that succeed.
Stoyan is now available for hire


Digital Design


  • Senior UX/UI Designer and Researcher

    2019 - 2019
    • Re-designed a platform for motel reservations, including design of web platform adapted for both desktop and mobile.
    • Worked on requirements clarification.
    • Gathered user log data and analyze existing data used both from an internal dashboard and google analytics.
    • Performed heuristic evaluation on the existing platform.
    • Created a UI guideline and components that standardized both native platforms Android and iOS to look exactly the same as the web one.
    • Created a user-driven product process and helped the CEO to adapt to it by onboarding him.
    • Created an action plan for the web platform and next steps when finished.
    • Optimized the information architecture.
    • Sketched and wireframed the new web platform solution.
    • Optimized their brand to convey the message of a product being both luxurious and intimate at the same time.
    • Delivered a Zeplin file, InVision prototype, and style guides with the re-usable components and grid system for developers.
    Technologies: Zeplin, POP, Marvel App, Sketch, InVision
  • Lead Product Designer

    2019 - 2019
    • Designed a cryptocurrency portfolio management product for both Android and iOS. Led the product design process using the design thinking methodology.
    • Conducted stakeholder and customer interviews, and performed testing sessions for validating the idea and usability studies for optimizing the product.
    • Worked on creating flexible and scalable information architecture.
    • Created a brand direction for the product and final interface.
    • Delivered a Zeplin and InVision prototype, product guidelines, and documentation.
    • Led ideation, discovery and feedback workshops.
    • Helped the company pivot their Idea by bringing solid market and competitive research data on the table.
    • Worked closely with developers, the co-founders, AI experts, traders, and financial consultants.
    Technologies: Zeplin, POP, Marvel App, Adobe Experience Design (XD), InVision


  • Technical degree in Software Engineering
    2013 - 2013
    Telerik Academy - Sofia, Bulgaria


  • User Research
    Interaction Design Foundation
  • Mobile User Experience Designer
    MARCH 2015 - PRESENT
    Interaction Design Foundation
  • User Experience Design
    Interaction Design Foundation



Sofia, Bulgaria

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