Stoyan Stoyanov, Designer in Sofia, Bulgaria
Stoyan Stoyanov

Designer in Sofia, Bulgaria

Member since September 25, 2019
Stoyan's human-centric and data-driven approach helps uncover unique growth opportunities with clear and strong value propositions for enterprises and startups. A proven expert in product design, Stoyan has command over an extensive visual design process that delivers outstanding products and services that succeed.
Stoyan is now available for hire


Digital Design


  • Chief Design Officer

    2019 - 2022
    Eri Digital
    • Served as a chief design officer and handled the design and product development, providing what needs to be built next, evaluating and iterating on the existing product, and giving feasible, iterative solutions.
    • Built the whole brand from scratch with all of its resources.
    • Scaled the company from three employees (the founder, one developer, and I) to 15 employees, growing from $0 to $10 million in revenue in a year and a half.
    • Communicated constantly with our community, doing research and scoping the features from a technical perspective, product, and design.
    • Carried out the product-market fit research and applied different strategies.
    • Led the prototyping teams for prototyping two different products: AI-driven upsell products (Vanga AI, a Shopify app live now) and user-generated content products for eCommerce people (Afterquest, which was paused due to Vanga's success).
    • Participated in the financial decisions in the company due to my financial background.
    • Started a successful eCommerce brand business as a side hustle to test our products and scaled it to $50.000/million revenue with a 34% profit margin. This also allowed me to learn eCommerce and marketing.
    Technologies: Sketch, Figma, Adobe Experience Design (XD), Adobe Illustrator, User Flows, Remote User Testing, UX Research, User Research, Qualitative Research, UX Analysis, Task Analysis, Visual Hierarchy, InVision App, InVision Studio, Framer X, React, Leadership, Design Thinking, MVP Design, Design, User Surveys, User Feedback, Product Design, Product Vision, Web Marketing, Product Leadership, Product Roadmaps, Feature Analysis, Feature Roadmaps, Scope, Scope Management, Iterative Testing, Iterative Design, Payment Gateways
  • Senior UX/UI Designer and Researcher

    2019 - 2019
    • Re-designed a platform for motel reservations, including design of web platform adapted for both desktop and mobile.
    • Worked on requirements clarification.
    • Gathered user log data and analyze existing data used both from an internal dashboard and google analytics.
    • Performed heuristic evaluation on the existing platform.
    • Created a UI guideline and components that standardized both native platforms Android and iOS to look exactly the same as the web one.
    • Created a user-driven product process and helped the CEO to adapt to it by onboarding him.
    • Created an action plan for the web platform and next steps when finished.
    • Optimized the information architecture.
    • Sketched and wireframed the new web platform solution.
    • Optimized their brand to convey the message of a product being both luxurious and intimate at the same time.
    • Delivered a Zeplin file, InVision prototype, and style guides with the re-usable components and grid system for developers.
    Technologies: Zeplin, POP, Marvel App, Sketch, InVision


  • Technical Degree in Software Engineering
    2013 - 2013
    Telerik Academy - Sofia, Bulgaria


  • User Research
    Interaction Design Foundation
  • Mobile User Experience Designer
    MARCH 2015 - PRESENT
    Interaction Design Foundation
  • User Experience Design
    Interaction Design Foundation



Sofia, Bulgaria

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