Stoyan Stoyanov, Designer in Sofia, Bulgaria
Stoyan Stoyanov

Designer in Sofia, Bulgaria

Member since September 25, 2019
Stoyan's human-centric and data-driven approach helps uncover unique growth opportunities with clear and strong value propositions for enterprises and startups. A proven expert in product design, Stoyan has command over an extensive visual design process that delivers outstanding products and services that succeed.
Stoyan is now available for hire


Digital Design


  • Product Designer, UX/UI

    2022 - 2022
    Welcome Technologies
    • Designed an enrollment flow that reduced the churn rate and time spent to complete.
    • Provided scope and feature clarification for gifts and referral systems.
    • Redesigned the UI for the rewards center and simplified the UX for the different reward features, which led to higher user engagement.
    • Scoped and designed a premium membership dashboard with existing benefits where users can easily read, select, and book a benefit provider.
    • Created multiple landing pages and helped restructure the value props of the premium membership program.
    • Analyzed, scoped, and designed a complex membership plan containing more than 10 use cases.
    • Helped in creating a consistent and simple UI for the platform.
    Technologies: Product Design, Figma, Subscriptions, UX Design, UI Design, WebApp, SaaS, SaaS Design, User Interviews, Project Scoping, Brainstorming, Design Thinking, Google Analytics, User Journeys, User Flows, UX Research, Web App UX, User Interface (UI), Prototyping, Information Architecture (IA), Rapid Prototyping
  • UI/UX designer

    2021 - 2022
    • Led a team of two designers: one UX researcher and one graphic designer.
    • Built a new brand for NuIns with my team to reflect the company values.
    • Created user flows that translated to high-fidelity wireframes to communicate our proposal to the CEO and CTO.
    • Developed the UI for the website and the application.
    • Designed a brand and a UI kit for the project to enable further updates to be made easily.
    • Facilitated brainstorming sessions with PMs, developers, and the design team.
    Technologies: Agile UX, Prototyping, Figma, User Flows, App UI, Web Design


  • Technical Degree in Software Engineering
    2013 - 2013
    Telerik Academy - Sofia, Bulgaria


  • User Research
    Interaction Design Foundation
  • Mobile User Experience Designer
    MARCH 2015 - PRESENT
    Interaction Design Foundation
  • User Experience Design
    Interaction Design Foundation



Sofia, Bulgaria

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