Sufiyan Yusuf, Designer in Dubai, United Arab Emirates
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Sufiyan Yusuf

Verified Expert  in Design


Dubai, United Arab Emirates
Toptal Member Since
October 7, 2015

Sufiyan has extensive experience working with design and technology startups and larger organizations around the globe across a broad spectrum of projects, industries, design domains, and technologies. He believes that good design ultimately accelerates the adoption of new ideas, and he is passionate about positive change by design.


Work Experience

Founding Designer

2017 - PRESENT
  • Designed the dashboard for back-end operations across multiple parties and stakeholders.
  • Designed the mobile app for fleet drivers and warehouse management operations.
  • Created the company's marketing website and visual language.
  • Built an organization-wide, cross-platform design system in collaboration with the engineering teams.
  • Hacked end-to-end prototypes (full-fledged apps using SwiftUI) for a couple of company apps to explore design in depth.
  • Contributed to the codebase to improve the UI components in the design system.
  • Designed an interface to manage business rules, interfacing with different business domains.
Technologies: Origami Studio, Figma, Sketch, User Interface (UI), Visual Design, UI Design, SwiftUI, Design Systems

Full-stack Visual Designer

2017 - 2018
  • Designed the core branding and communication assets.
  • Worked on slide decks during multiple fundraising rounds.
  • Provided UI/UX design for the product's ecosystem.
  • Designed and built a marketing video for a product landing page.
Technologies: CSS, HTML, Apple Keynote, Sketch, Visual Design, Branding, Logo Design

Product Designer

2016 - 2018
Emirates Airline
  • Designed a platform for Skywards, the loyalty program of Emirates Airlines with over 15 million members.
  • Designed a chatbot-based learning experience for emirates crew training.
  • Designed a virtual reality product and experience for Arabian adventures, the local tourism wing of Emirates.
  • Conducted UX research, design, and prototyping of an end-to-end experience for an app that helps 15,000+ Dubai Airport staff members communicate in a better and more streamlined manner with HR.
  • Designed and developed an iOS app to showcase possibilities for Emirates customers to share their travel experiences.
  • Designed and developed the website for the Emirates Innovation Lab.
Technologies: Git, Xcode, Heroku, Firebase, WordPress, Swift, Sketch, User Interface (UI), UI Design

Co-founder | Product Designer

2013 - 2016
  • Handled design and front-end development of in-house products, websites, and other assets.
  • Worked with clients, understanding their requirements and presenting design solutions to bring their visions to life.
  • Collaborated with the development team to ensure correct implementation of designs and worked on the front end to ensure finesse in the final product.
Technologies: Xcode, iMovie, Sketch, Apple Keynote, HTML5

UI/UX Designer

2014 - 2015
International Centre for Culinary Arts
  • Created a fresh user interface and website design for the existing website.
  • Worked with higher level stakeholders in the company and helped to ensure brand synergy across different media and platforms.
  • Provided art direction to other graphic designers and video editors for producing high quality assets.
  • Collaborated with the development team and worked on the website's front-end to ensure high degree of finesse in the final product.
  • Developed concepts and prototypes for the mobile app.
Technologies: CSS, HTML, Apple Keynote

UI/UX Designer | Branding

2014 - 2015
  • Created a completely new user experience for the website.
  • Developed new branding for the client and updated their print collateral.
  • Directed and produced a corporate brand video.
Technologies: Apple Keynote

Co-founder | Creative Director

2012 - 2013
Olive & Spice Restaurant
  • Handled branding.
  • Developed print collateral and other marketing material.
  • Handled interior design direction and material selection in line with the brand's vision.
  • Handled concept development and technology.
Technologies: WordPress, Branding
2010 - 2012

Bachelor's Degree in Electronics Engineering

Heriot Watt University - Edinburgh, Scotland


Figma, Apple Keynote, Sketch, Origami Studio, iMovie, Xcode, Origami, Git


iOS, Firebase, Webflow, WordPress, OS X, Heroku


CSS, JavaScript, HTML5, HTML, Swift


Visual Design, User Interface (UI), Graphic Design, App Design, Presentation Design, Prototyping, UI Design, Product Design, Branding, SwiftUI, Logo Design, Design Systems, Software, Design, Framer

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