Sylwia is available for hire

Sylwia Kusiak

Verified Expert in Design

Designer

Location

Chicago, IL, United States

Toptal Member Since

December 7, 2021

Sylwia is a UX strategist and creative problem solver keen on helping enterprise and startup companies improve their digital experiences. With a background in UX design and intercultural communications, she combines a diverse range of expertise to enhance digital experiences and cultivate clients' business goals. Sylwia uses a human-centered design process rooted in solid user research and innovative visual principles that boost engagement between customer and product to create a lasting impact.

Wireframing User Flows Information Architecture (IA)UI Design UX Design Figma Sketch User Interviews Prototyping Responsive UI UI Branding Mobile UX Design UX Research Communication InVision

Work Experience

UX Architect

2020 - PRESENT

State Farm

Acted as the lead UX architect across several internal products. Created user flows, wireframes, and customer journey maps based on user research and technical constraints.
Contributed to building an internal enterprise design system library of typography styles, icons, and branding best practices across all user experiences.
Led several design thinking workshops with business partners to outline user stories and develop insurance agent user personas.
Conducted focus group usability testing using interactive end-to-end prototypes to gain feedback and prioritize product enhancements.
Managed a team of junior UX designers on two internal projects, conducting weekly UX reviews and documenting all design iterations and changes.
Contributed to writing micro-copy for error messages, proactive notifications, navigation, and in-app labels.
Mentored newly hired UX designers to ensure a successful onboarding experience. Reviewed resources and processes across product teams.

Technologies: Sketch, InVision, MURAL

Freelance UX Consultant

2019 - PRESENT

Independent

Designed and developed responsive web and mobile designs for various clients.
Facilitated design workshops to identify business goals and customer personas to maximize creative direction in brand identity.
Created and documented digital design style guides to enable collaboration across internal teams.
Conducted market research and competitive analysis and organized user interviews to prepare user flows and wireframes.
Delivered design iterations and interactive prototypes in Figma and Adobe XD.

Technologies: Figma, Sketch, Miro, MURAL, InVision, Adobe

Business Development, Product Enhancement Representative

2020 - 2021

Hireology

Worked with current customers and prospects to collect data focused on improving ATS product capabilities for new markets.
Interviewed a customer base in the healthcare market to identify needs and increase business growth opportunities through new product features.
Collaborated effectively with product partners, engineers, and the marketing team to define and develop product roadmaps.

Technologies: Figma, UX Research, Story Mapping

Digital Marketing Specialist

2013 - 2021

Freelancer

Created personalized marketing plans for many small business clients, from non-profit organizations to restaurant and hospitality businesses. Researched each client to gain a full understanding of the company’s purpose and impact within the market.
Designed and created all digital collateral, including email newsletters, advertisement campaign content, print and web content, and sitemaps.
Created and delivered brand style guides, including logo development, typography, and color palette, and wrote mission and values to define the brand story.
Developed the brand voice and tone across the company’s digital presence, including website copywriting, social media marketing and content writing, and digital newsletters.

Technologies: Mailchimp, Sprout Social, Google Analytics

Education

2012 - 2016

Associate Degree in Art and Design

DePaul University - Chicago, IL, USA