Sylwia is a UX strategist and creative problem solver keen on helping enterprise and startup companies improve their digital experiences. With a background in UX design and intercultural communications, she combines a diverse range of expertise to enhance digital experiences and cultivate clients' business goals. Sylwia uses a human-centered design process rooted in solid user research and innovative visual principles that boost engagement between customer and product to create a lasting impact.
Business Development, Product Enhancement Representative
2020 - 2021
Worked with current customers and prospects to collect data focused on improving ATS product capabilities for new markets.
Interviewed a customer base in the healthcare market to identify needs and increase business growth opportunities through new product features.
Collaborated effectively with product partners, engineers, and the marketing team to define and develop product roadmaps.
Technologies: Figma, UX Research, Story Mapping
Digital Marketing Specialist
2013 - 2021
Created personalized marketing plans for many small business clients, from non-profit organizations to restaurant and hospitality businesses. Researched each client to gain a full understanding of the company’s purpose and impact within the market.
Designed and created all digital collateral, including email newsletters, advertisement campaign content, print and web content, and sitemaps.
Created and delivered brand style guides, including logo development, typography, and color palette, and wrote mission and values to define the brand story.
Developed the brand voice and tone across the company’s digital presence, including website copywriting, social media marketing and content writing, and digital newsletters.
Technologies: Mailchimp, Sprout Social, Google Analytics