
Sylwia is available for hire
Hire SylwiaSylwia Kusiak
Verified Expert in Design
Designer
Location
Chicago, IL, United States
Toptal Member Since
December 7, 2021
Sylwia is a UX strategist and creative problem solver keen on helping enterprise and startup companies improve their digital experiences. With a background in UX design and intercultural communications, she combines a diverse range of expertise to enhance digital experiences and cultivate clients' business goals. Sylwia uses a human-centered design process rooted in solid user research and innovative visual principles that boost engagement between customer and product to create a lasting impact.
Portfolio
Work Experience
UX Architect
2020 - PRESENT
State Farm
- Acted as the lead UX architect across several internal products. Created user flows, wireframes, and customer journey maps based on user research and technical constraints.
- Contributed to building an internal enterprise design system library of typography styles, icons, and branding best practices across all user experiences.
- Led several design thinking workshops with business partners to outline user stories and develop insurance agent user personas.
- Conducted focus group usability testing using interactive end-to-end prototypes to gain feedback and prioritize product enhancements.
- Managed a team of junior UX designers on two internal projects, conducting weekly UX reviews and documenting all design iterations and changes.
- Contributed to writing micro-copy for error messages, proactive notifications, navigation, and in-app labels.
- Mentored newly hired UX designers to ensure a successful onboarding experience. Reviewed resources and processes across product teams.
Technologies: Sketch, InVision, MURAL
Freelance UX Consultant
2019 - PRESENT
Independent
- Designed and developed responsive web and mobile designs for various clients.
- Facilitated design workshops to identify business goals and customer personas to maximize creative direction in brand identity.
- Created and documented digital design style guides to enable collaboration across internal teams.
- Conducted market research and competitive analysis and organized user interviews to prepare user flows and wireframes.
- Delivered design iterations and interactive prototypes in Figma and Adobe XD.
Technologies: Figma, Sketch, Miro, MURAL, InVision, Adobe
Business Development, Product Enhancement Representative
2020 - 2021
Hireology
- Worked with current customers and prospects to collect data focused on improving ATS product capabilities for new markets.
- Interviewed a customer base in the healthcare market to identify needs and increase business growth opportunities through new product features.
- Collaborated effectively with product partners, engineers, and the marketing team to define and develop product roadmaps.
Technologies: Figma, UX Research, Story Mapping
Digital Marketing Specialist
2013 - 2021
Freelancer
- Created personalized marketing plans for many small business clients, from non-profit organizations to restaurant and hospitality businesses. Researched each client to gain a full understanding of the company’s purpose and impact within the market.
- Designed and created all digital collateral, including email newsletters, advertisement campaign content, print and web content, and sitemaps.
- Created and delivered brand style guides, including logo development, typography, and color palette, and wrote mission and values to define the brand story.
- Developed the brand voice and tone across the company’s digital presence, including website copywriting, social media marketing and content writing, and digital newsletters.
Technologies: Mailchimp, Sprout Social, Google Analytics
Education
2012 - 2016
Associate Degree in Art and Design
DePaul University - Chicago, IL, USA
2012 - 2016
Bachelor's Degree in Intercultural Communications
DePaul University - Chicago, IL, USA
Certifications
SEPTEMBER 2020 - PRESENT
UX Design Certification
Thinkful