Taryn Steyn
Verified Expert in Design
Designer
Johannesburg, Gauteng, South Africa
Toptal member since February 18, 2022
Taryn is a designer with experience working for clients in different industries, from startups to Fortune and Global 500 companies. She has acquired good business acumen through business studies and real-world experience. Since she has developed comprehensive design skills in UX, UI, product design, and branding, she composed a unique skillset invaluable in designing successful digital products. Taryn focuses on SaaS and helps businesses grow and deliver better experiences to their customers.
Portfolio
Survey and Broadcast Product for Fintech company
Agora Schlumberger IOT Dashboard
Work Experience
Senior UI/UX Product Designer | Consultant
Freelance
- Led the redesign for a retirement services project for an American Fortune 500 SaaS company.
- Helped a Fortune 500 company define the core service offering and MVP through early user research, iterative wireframing, and testing for a bulk messaging solution.
- Led the design for a startup within a Global 500 company, offering IoT and data visualization services.
- Collaborated with an award-winning agency to redefine payroll SaaS, one of a Fortune 500 company's core product offerings.
- Set up a design system and created a prototype enabling product owners to demonstrate business value by leading investors to double their investment.
- Redesigned part of the user experience for an employee benefits project within a Fortune 500 company.
- Facilitated product immersion workshops and created a digital UI style guide and prototype for a fintech startup.
- Worked closely with various award-winning consulting agencies as part of their team.
Head of Digital Experience
Falcorp Technologies
- Led the design of a new broker portal and tool to reduce subjectivity in the financial advice process.
- Facilitated workshops to align the project team, product owners, and commercial owners on the project direction and strategy.
- Led the design team through 300% company growth during my tenure.
- Integrated the design team into an Agile environment, introducing Lean UX design methodologies.
- Introduced the use of design systems to streamline and cut development time.
- Set and monitored UX metrics in line with the strategy and project objectives.
- Oversaw resource planning and the overall budget planning and management.
Senior UI/UX Designer
Falcorp Technologies
- Led the UX team through a customer self-service portal revamp for a large telco.
- Helped design the mobile self-service experience for a large telephone company.
- Introduced user testing and UX methodologies into the software development environment.
- Redesigned and consolidated various legacy applications.
Senior Designer
Sage
- Acted as the creative lead for the rebrand from Softline to Sage after the acquisition.
- Oversaw the design of digital channels and software screens.
- Supervised the design of all of the product collateral.
Digital Designer
Klensun Investments
- Created and maintained the company's digital channels.
- Designed various corporate identities and branding collateral for owned brands.
- Oversaw the company’s marketing campaigns and strategies and liaised with the financial department to plan the marketing budget.
Web Designer
The Brandneu Agency
- Provided art direction and assisted junior designers with delivery.
- Designed the graphics and website, including developing the brand and reproducing the print.
- Assisted with the design of digital marketing and advertising campaigns.
Education
Master’s Degree in Business Administration (MBA)
Gordon Institute of Business Science (GIBS) - Johannesburg, South Africa
Bachelor of Arts Degree in Visual Communication
Open Window Art Academy - Pretoria, South Africa
Certifications
Certified User Experience Analyst (CXA)
Human Factors International (HFI)
Certified Usability Analyst (CUA)
Human Factors International (HFI)
Skills
Tools
InVision
Platforms
Figma
Other
UX Design, UX Research, Product Design, Prototyping, User Experience (UX), User Interface (UI), Mobile App Design, Responsive Web Design (RWD), Dashboards, Design Systems, UI Design, Responsive Design, Wireframing, Responsive Web Apps, Component Libraries, Dashboard Design, Data Visualization, Web App Design, Responsive UI, UX Strategy, Visual Design, Layout Design, Interaction Design (IxD), Web Design, User Journeys, Web App UX, UX Assessment, Design Reviews, Fintech, MVP Design, Finance, B2C, Mobile Apps, User Testing, Mobile UI
Experience
- UX Research - 15 years
- User Experience (UX) - 15 years
- User Interface (UI) - 15 years
- Prototyping - 15 years
- Responsive Web Design (RWD) - 10 years
- Mobile App Design - 10 years
- Fintech - 7 years
- Product Design - 5 years
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