Tássia Spinelli, Designer in New York, NY, United States
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Tássia Spinelli

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
May 2, 2016

Tássia strives to understand user needs and how they connect to services and business. She takes pride in applying research, discovering pain points, and building delightful experiences. As an experience designer, her approach is truly focused on Lean UX principles, design thinking, and continuous design paradigms. She values collaborative teamwork and strong partnerships with clients in order to build great experiences for users.

Portfolio

Work Experience

Experience Design Lead and Champion of Experience Design Practice

2014 - 2016
ThoughtWorks
  • Designed the UX/UI of an internal recruiting platform that was created to facilitate the application process for candidates and recruiters, including user research and usability tests.
  • Designed the UX/UI of a collaborative platform on open data to strengthen and expand the existing community around the topic, meet new cases, and point to good practices in data on the web, including user research and usability tests.
  • Designed the UX of some reports to a geomarketing company, including user research and usability tests.
  • Designed the UX of a B2B education platform that considered improvements in the reports to the school managers, including user research and usability tests.
  • Worked collaboratively to develop the experience design practice in Latin America, leading the thinking on what is coming next in terms UX market trends and development of UX skills in people.
  • Developed consultant skills, facilitation methods, leadership, and the continuous design approach.
  • Got involved and designed the UX for social and economic projects, including local and global initiatives.
  • Reinvented and led processes based on continuous design and remote work.
  • Participated in many events as speaker or facilitator (QCon, IXDA, InterCon, QA Night).
  • Recruited a lot of UXers, BA's, and PM's, and helped the Ops Team to organize their strategy through a design thinking approach.
Technologies: Adobe Photoshop, Apple Keynote, Sketch, InVision, OmniGraffle

Senior Information Architect

2012 - 2014
Éden
  • Designed the service design experience and UX for Baby.com.br, including usability testing.
  • Designed the mobile user experience for Dinda.com.br, including user research and personas.
  • Designed the category tree for the eCommerce inventory of products, through card sorting findings with users and SEO good practices.
  • Designed the UX for the internal CMS to control the site and inventory of products.
  • Led the startup UX process and metrics oriented thinking, including qualitative thinking (research methods and card sorting) and quantitative thinking (heatmaps, analytics, AB testing, and massive online surveys).
  • Influenced users and investors to engage baby.com.br.
  • Participated in an event as speaker (World Usability Day).
Technologies: Flinto, Adobe Photoshop, Apple Keynote, OmniGraffle

Senior Information Architect

2011 - 2012
Globo.com
  • Designed the UX for the Globo Television Network, including the mobile version and the internal CMS for publishing content to the website.
  • Defined an ontology model for G1 Education, one of the G1 portal categories.
  • Designed the UX, personas, and user journeys for Brazil's election portal, besides the ontology model to support the whole experience (automatically generated pages based on open government data) including UX adaptations to the internal CMS of published content.
  • Won 2 Javali Awards (a version of Globo.com for the Oscar) in the Categories "Project of the Year" and "Collaboration between Teams."
  • Guided UX trainees in internal projects and user experience methods.
Technologies: Adobe Photoshop, Apple Keynote, OmniGraffle

Freelance UX Designer

2010 - 2012
Cherry Plus
  • Designed the UX of a platform for STB (Student Travel Bureau), including desktop and mobile.
  • Redesigned the UX of a platform for web retail (Le Lis Blanc).
  • Redesigned the UX of a website for a well-known product (Singer).
  • Redesigned the UX of a platform for a cluster of well known retail brands (Restoque).
  • Designed product experiences through concept models and collaborative work phases.
Technologies: Apple Keynote, OmniGraffle

Senior Information Architect

2010 - 2011
Internet Group
  • Created user experience for different products in education, games, movies and online services (including mobile), being part of an innovation internal team.
  • Conducted user research in a call center in order to improve their internal CMS.
  • Designed the mobile UX for a telecom service focused on featured phones.
  • Designed the user experience of the election mobile app.
  • Participated in an event as speaker (Campus Party).
Technologies: Flinto, Adobe Photoshop, Apple Keynote, OmniGraffle

Senior Information Architect and UX Manager

2009 - 2011
Editora Abril
  • Recruited and managed a group of 7 people, developing technical/soft skills in people and learning a lot of them as well.
  • Designed the UX for an internal CMS of digital products, including user research and usability tests.
  • Designed the mobile UX for the iOS version of Veja and Veja São Paulo (iPad, iPod, and iPhone).
  • Contributed to the operations of an internal innovation team, working as consultant for other internal products.
  • Participated in two events as speaker (World Usability Day and EBAI).
Technologies: Adobe Photoshop, Apple Keynote, OmniGraffle

User Experience Designer

2008 - 2009
Webco Internet
  • Designed the whole UX for a social network product (Brasigo) focused on the Q&A approach, including user research and usability testing.
  • Designed an Orkut game for a Q&A product (Brasigo).
  • Designed some UX improvements for a bloggers' social network (Blogblogs).
  • Helped to build the product communication tone and engagement with users.
  • Organized events with web celebrities in order to announce and popularize the product.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, OmniGraffle

UX Designer

2005 - 2008
CESAR
  • Worked as a pixel artist in several games for feature phones in Samsung and Sony Ericsson.
  • Designed the UX for several feature phone action/adventure games.
  • Learned how to work collaboratively with a multi-skilled team.
  • Conducted usability tests each sprint and guided the results discussion in order to make improvements for the next sprint.
  • Helped to design a game for visually impaired people.
  • Had my project recognized by the client and received investment to build the first usability lab of CESAR.
  • Participated in an external event as speaker about UX in games (Jynx Workshop).
Technologies: Adobe Photoshop, Microsoft PowerPoint, OmniGraffle
2008 - 2010

Postgraduate Degree in Information Architecture and User Experience

Impacta - São Paulo

2002 - 2004

Degree in Graphic Design

IFPE - Recife

DECEMBER 2011 - PRESENT

Cooper Interaction Design Training

Cooper

Collaboration That Works

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