Tássia Spinelli

Tássia Spinelli

New York, NY, United States
Member since September 24, 2015
Tássia strives to understand user needs and how they connect to services and business. She takes pride in applying research, discovering pain points, and building delightful experiences. As an experience designer, her approach is truly focused on Lean UX principles, design thinking, and continuous design paradigms. She values collaborative teamwork and strong partnerships with clients in order to build great experiences for users.
Tássia is now available for hire
  • Experience Design Lead and Champion of Experience Design Practice
    2014 - 2016
    • Designed the UX/UI of an internal recruiting platform that was created to facilitate the application process for candidates and recruiters, including user research and usability tests.
    • Designed the UX/UI of a collaborative platform on open data to strengthen and expand the existing community around the topic, meet new cases, and point to good practices in data on the web, including user research and usability tests.
    • Designed the UX of some reports to a geomarketing company, including user research and usability tests.
    • Designed the UX of a B2B education platform that considered improvements in the reports to the school managers, including user research and usability tests.
    • Worked collaboratively to develop the experience design practice in Latin America, leading the thinking on what is coming next in terms UX market trends and development of UX skills in people.
    • Developed consultant skills, facilitation methods, leadership, and the continuous design approach.
    • Got involved and designed the UX for social and economic projects, including local and global initiatives.
    • Reinvented and led processes based on continuous design and remote work.
    • Participated in many events as speaker or facilitator (QCon, IXDA, InterCon, QA Night).
    • Recruited a lot of UXers, BA's, and PM's, and helped the Ops Team to organize their strategy through a design thinking approach.
    Technologies: Omnigraffle, InVision, Sketch, Keynote, Adobe Photoshop
  • Senior Information Architect
    2012 - 2014
    • Designed the service design experience and UX for Baby.com.br, including usability testing.
    • Designed the mobile user experience for Dinda.com.br, including user research and personas.
    • Designed the category tree for the eCommerce inventory of products, through card sorting findings with users and SEO good practices.
    • Designed the UX for the internal CMS to control the site and inventory of products.
    • Led the startup UX process and metrics oriented thinking, including qualitative thinking (research methods and card sorting) and quantitative thinking (heatmaps, analytics, AB testing, and massive online surveys).
    • Influenced users and investors to engage baby.com.br.
    • Participated in an event as speaker (World Usability Day).
    Technologies: Omnigraffle, Keynote, Adobe Photoshop, Flinto
  • Postgraduate degree in Information Architecture and User Experience
    2008 - 2010
    Impacta - São Paulo
  • Degree in Graphic Design
    2002 - 2004
    IFPE - Recife
  • Cooper Interaction Design Training
  • Design Thinking11 years
  • Lean UX11 years
  • Information Architecture (IA)11 years
  • UX Research11 years
  • Prototyping11 years
  • Creative Problem Solving6 years
  • InVision3 years
  • Sketch 33 years
  • InVision
  • Sketch 3


New York, NY, United States

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