Tássia strives to understand user needs and how they connect to services and business. She takes pride in applying research, discovering pain points, and building delightful experiences. As an experience designer, her approach is truly focused on Lean UX principles, design thinking, and continuous design paradigms. She values collaborative teamwork and strong partnerships with clients in order to build great experiences for users.
Experience Design Lead and Champion of Experience Design Practice
2014 - 2016
Designed the UX/UI of an internal recruiting platform that was created to facilitate the application process for candidates and recruiters, including user research and usability tests.
Designed the UX/UI of a collaborative platform on open data to strengthen and expand the existing community around the topic, meet new cases, and point to good practices in data on the web, including user research and usability tests.
Designed the UX of some reports to a geomarketing company, including user research and usability tests.
Designed the UX of a B2B education platform that considered improvements in the reports to the school managers, including user research and usability tests.
Worked collaboratively to develop the experience design practice in Latin America, leading the thinking on what is coming next in terms UX market trends and development of UX skills in people.
Developed consultant skills, facilitation methods, leadership, and the continuous design approach.
Got involved and designed the UX for social and economic projects, including local and global initiatives.
Reinvented and led processes based on continuous design and remote work.
Participated in many events as speaker or facilitator (QCon, IXDA, InterCon, QA Night).
Recruited a lot of UXers, BA's, and PM's, and helped the Ops Team to organize their strategy through a design thinking approach.
Designed the service design experience and UX for Baby.com.br, including usability testing.
Designed the mobile user experience for Dinda.com.br, including user research and personas.
Designed the category tree for the eCommerce inventory of products, through card sorting findings with users and SEO good practices.
Designed the UX for the internal CMS to control the site and inventory of products.
Led the startup UX process and metrics oriented thinking, including qualitative thinking (research methods and card sorting) and quantitative thinking (heatmaps, analytics, AB testing, and massive online surveys).
Influenced users and investors to engage baby.com.br.
Participated in an event as speaker (World Usability Day).
Designed the UX for the Globo Television Network, including the mobile version and the internal CMS for publishing content to the website.
Defined an ontology model for G1 Education, one of the G1 portal categories.
Designed the UX, personas, and user journeys for Brazil's election portal, besides the ontology model to support the whole experience (automatically generated pages based on open government data) including UX adaptations to the internal CMS of published content.
Won 2 Javali Awards (a version of Globo.com for the Oscar) in the Categories "Project of the Year" and "Collaboration between Teams."
Guided UX trainees in internal projects and user experience methods.