With 15 years as a product designer, Tatiana creates UX strategies to reach complex business goals using design thinking, research, and customer data insights. Recently, at a major healthcare company, she led the discovery and planning efforts to scale their telehealth customer support goals. Her time at Ticketmaster enabled her to design and launch enterprise-scale features across the event goer's journey. At Winc, she helped to define the content and framework for their clean wine brand site.
Established a simplified workflow for the telehealth video conferencing platform end session survey to capture, improve, and troubleshoot as it scales to thousands of users.
Created and managed email, text message, and help page content strategy for telehealth appointments between provider and patients to join video and dial-in calls that are HIPAA compliant.
Facilitated workshops with the product and pilot team stakeholders to create the most impactful features that enable a frictionless video experience with patients.
Received the following testimonial: “Her ability to deal with conflicting priorities were crucial to the success of our team. She excels in both user-centered design approaches and content strategy“ —Kurt Iverson, Sr UX Designer at Anthem.ai.
Technologies: Sketch, Miro, Mixpanel
Lead Product Designer
2018 - 2020
Delivered customer-first UX strategic solutions for Winc's direct-to-consumer wine subscription site while balancing legal and business challenges.
Designed modular UI components to be used on category pages and the wine shelf based on the brand direction and SEO best practices.
Led design thinking sessions with customer service, analytics, and product teams to test solutions that reach desired metrics.
Created the UX and UI of the co-branded checkout experience for Winc’s short-term wine subscriptions, e.g., Summer Water Societé, Wonderful Wine Co.
Conducted field testing, created a customer journey map, synthesized ideas from creative workshops, and built both the content strategy and the POV wireframe for the homepage redesign that was launched in Q4 2019.