Tatiana Salcedo, Designer in Los Angeles, CA, United States
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Tatiana Salcedo

Verified Expert  in Design

Bio

Tatiana helps brands drive impact with the best UX design strategy, being a product designer for over 15 years. With a comprehensive portfolio of user experience design for enterprise-level companies and startups, Tatiana believes that drawing out unique perspectives from cross-functional team members is the best way to achieve impact. Based in Los Angeles, she previously worked remotely at Microsoft, creating A/B test designs.

Portfolio

Work Experience

UX/UI Designer

2024 - PRESENT
US Equity Advantage, Inc
  • Designed an E2E flow with gamification tasks in the app by incentivizing auto loan members to upload loan documents, update contact information, and set up banking, which will reduce customer service calls by 50% and increase app engagement.
  • Provided UI updates to colors and font styles to ensure accessibility. WCAG standards were compliant with legibility and contrast ratio.
  • Created user stories in Asana for MVP and future release tasks that will need further investigation in collaboration with the CMO and engineers.
Technologies: UX Design, UI Design, Mobile, Web, Progressive Web Applications (PWAs), Online Payments, iOS, Android, Mobile First, Responsive Web Apps, Cordova, Web App Design, User Flows, User Stories, MVP Design, Stakeholder Engagement

Senior User Experience Designer

2022 - 2023
Microsoft
  • Strategized ideas based on a given hypothesis for Microsoft Store Surface devices and Microsoft 365 Plans pages.
  • Partnered with UX leads and content strategists while balancing feedback from merchandising, visual identity, product, program management, and accessibility teams to create effective design solutions.
  • Wireframed, designed, and delivered variants for testing and optimization.
Technologies: A/B Testing, Figma, Optimization, User Flows, UX Wireflows, Web Design, UX Design, UX Research, Responsive Web Design (RWD), Cross-functional Design, User Journey Maps, Responsive Web Apps, Web

Senior UX Designer

2021 - 2022
Intuit (QuickBooks)
  • Improved the SaaS tools and processes that QuickBooks Online accounting experts use to deliver accurate bookkeeping so that small-medium sized business owners can focus on their craft.
  • Created a preliminary workflow in the Books Review section to enable QuickBooks Live bookkeepers to complete a “soft reconciliation” within one week of small business owners sign up, which provides customer benefit up 53% vs. 3% default journey.
  • Testimonial: "Her ability to drive conversations, engage with the right people[,] and create meaningful experiences that deliver benefit. Her background, craft, and skillset served her well while solving for our customers." — Gabe Sargenti, Design Manager.
Technologies: MURAL, Web Design, Digital Product Design, SaaS Design, Responsive Web Design (RWD), Agile, Cross-functional Design, Human-centered Design (HCD), Ideation Workshops, Discovery Workshops, User Journey Maps, Component Libraries, Design Workshops, Figma, User Testing, Responsive Web Apps, Web, UI Design, Design Leadership, Stakeholder Engagement

Senior User Experience Designer

2020 - 2021
Elevance Health
  • Established a simplified workflow for the telehealth video conferencing platform end session survey to capture, improve, and troubleshoot as it scales to thousands of users.
  • Created and managed email and text messages and contributed to the page content strategy for telehealth appointments between providers and patients to join video and dial-in HIPAA-compliant calls.
  • Facilitated workshops with the product and pilot team stakeholders to create the most impactful features that enable a frictionless video experience with patients.
  • Received praise for my ability to deal with conflicting priorities which was crucial to the success of the team and was told I excel in both user-centered design approaches and content strategy by the design director at Anthem.ai.
Technologies: Miro, Mixpanel, Jira, Mobile UI, Web Design, Design Thinking, Digital Product Design, Responsive Web Design (RWD), Agile, Cross-functional Design, Human-centered Design (HCD), Ideation Workshops, Discovery Workshops, User Journey Maps, Component Libraries, Design Workshops, User Testing, Responsive Web Apps, Web, UI Design, User Experience (UX), Stakeholder Engagement

Lead Product Designer

2018 - 2020
Winc
  • Delivered customer-first UX strategic solutions for Winc's direct-to-consumer wine subscription site while balancing legal and business challenges.
  • Designed modular UI components to be used on category pages and the wine shelf based on the brand direction and SEO best practices.
  • Led design thinking sessions with customer service, analytics, and product teams to test solutions that reach desired metrics.
  • Created the UX and UI of the co-branded checkout experience for Winc’s short-term wine subscriptions, e.g., Summer Water Societé and Wonderful Wine Co.
  • Conducted field testing, created a customer journey map, synthesized ideas from creative workshops, and built both the content strategy and the POV wireframe for the homepage redesign launched in Q4 2019.
Technologies: Optimal Workshop, Jira, InVision, System Design, Web Design, Mobile UI, Design Thinking, Digital Product Design, Subscriptions, Responsive Web Design (RWD), Agile, Cross-functional Design, Human-centered Design (HCD), Ideation Workshops, Discovery Workshops, User Journey Maps, Component Libraries, Design Workshops, User Testing, Responsive Web Apps, Online Payments, Web, UI Design, User Journeys, UX Audits

Senior UI/UX Designer

2005 - 2018
Ticketmaster
  • Served as a visionary and spokesperson for all fans, from production artists to senior designers, on a ticketing eCommerce responsive web app for 12 years.
  • Delivered designs to personalize the fan experience to improve brand loyalty and overall conversion rate.
  • Supported business goals to increase fan engagement through the discovery funnel.
  • Added valuable content to event row components as a way to improve Ticketmaster’s SEO index discoverability and higher page ranking.
  • Optimized designs and processes for front-end development to use React components that improved PageSpeed index speed to less than three seconds.
  • Conducted usability testing weekly to validate designs.
Technologies: Jira, InVision, Adobe CC, Zeplin, System Design, Web Design, Mobile UI, Design Thinking, Digital Product Design, Responsive Web Design (RWD), Agile, Cross-functional Design, Human-centered Design (HCD), Discovery Workshops, Component Libraries, Online Payments, iOS, Progressive Web Applications (PWAs), Web, UI Design, User Journeys

Education

1999 - 2003

Bachelor of Fine Arts Degree in Graphic Design

Otis College of Art and Design - Los Angeles, CA, United States

Certifications

JULY 2018 - PRESENT

UX Certificate #1022220

Nielsen Norman Group

Skills

Tools

Zeplin, InVision App, Sketch, Jira, Adobe Experience Design (XD), UsabilityHub, InVision, Adobe CC, Miro, MURAL, FigJam

Platforms

Mobile, Web, Figma, MacOS, Mixpanel, iOS, Android

Languages

HTML

Industry Expertise

Food & Beverage

Other

User Experience (UX), Product Design, UX Strategy, UI Design, User-centered Design (UCD), Responsive Web Design (RWD), Wine & Wineries, Online Ticketing, Event Management Platforms, eCommerce, UX Design, B2C, Mobile Web, Online Payments, Web Design, Digital Product Design, Agile, Cross-functional Design, Responsive Web Apps, Wireframing, Information Architecture (IA), Responsive Design, A/B Testing, Subscriptions, Design Systems, UX Wireflows, Design Thinking, Direct to Consumer (D2C), System Design, Human-centered Design (HCD), Ideation Workshops, Discovery Workshops, User Journey Maps, Component Libraries, Design Workshops, Progressive Web Applications (PWAs), User Stories, Design Leadership, User Journeys, Stakeholder Engagement, User Research, Usability Testing, User Testing, Prototyping, Split Testing, User Flows, React, Event Planning, Optimal Workshop, Content Strategy, Checkout, Product Detail Pages, Field Studies, Customer Journeys, Personas, UX Research, Home Pages, eCommerce UX, Membership Sites, Consumer Branding, API Integration, Payment APIs, Digital Payments, Product Category Pages, Styled-components, Visual Merchandising, Personalization, Recommendation Systems, Website CMS, Web Banner Design, UI Components, SEO Content, Ticketing, Layout Design, Telehealth, Video Conferencing, Workshop Facilitation, SMS, Digital Health, SaaS, Mobile UI, SaaS Design, Graphic Design, Motion & Animation Design, Websites, Optimization, Microsoft Teams, MVP Design, UX Wireframes, Mobile First, Cordova, Web App Design, UX Audits

Experience

  • Web Design - 12 years
  • UX Strategy - 8 years
  • Product Design - 8 years
  • Mobile Web - 8 years
  • UX Design - 8 years
  • Mobile UI - 8 years
  • Design Thinking - 6 years
  • Figma - 3 years
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