With 15 years as a product designer, Tatiana creates UX strategies to reach complex business goals using design thinking, research, and customer data insights. Recently, at a major healthcare company, she led the discovery and planning efforts to scale their telehealth customer support goals. Her time at Ticketmaster enabled her to design and launch enterprise-scale features across the event goer's journey. At Winc, she helped to define the content and framework for their clean wine brand site.
Improved the SaaS tools and processes that QuickBooks Online accounting experts use to deliver accurate bookkeeping so that small-medium sized business owners can focus on their craft.
Created a preliminary workflow in the Books Review section to enable QuickBooks Live bookkeepers to complete a “soft reconciliation” within one week of small business owners sign up, which provides customer benefit up 53% vs. 3% default journey.
Testimonial: "She has a wonderful ability to drive conversations, engage with the right people and create meaningful experiences that deliver benefit. Her background, craft, and skillset served her well while solving for our customers." – Gabe Sargenti, Design Mgr.
Technologies: Figma, MURAL
User Experience Designer
2020 - 2021
Established a simplified workflow for the telehealth video conferencing platform end session survey to capture, improve, and troubleshoot as it scales to thousands of users.
Created and managed email and text messages and contributed to the page content strategy for telehealth appointments between provider and patients to join video and dial-in HIPAA compliant calls.
Facilitated workshops with the product and pilot team stakeholders to create the most impactful features that enable a frictionless video experience with patients.
Received praise for my ability to deal with conflicting priorities which was crucial to the success of the team and was told I excel in both user-centered design approaches and content strategy by the design director at Anthem.ai.
Technologies: Sketch, Miro, Mixpanel, Jira
Lead Product Designer
2018 - 2020
Delivered customer-first UX strategic solutions for Winc's direct-to-consumer wine subscription site while balancing legal and business challenges.
Designed modular UI components to be used on category pages and the wine shelf based on the brand direction and SEO best practices.
Led design thinking sessions with customer service, analytics, and product teams to test solutions that reach desired metrics.
Created the UX and UI of the co-branded checkout experience for Winc’s short-term wine subscriptions, e.g., Summer Water Societé and Wonderful Wine Co.
Conducted field testing, created a customer journey map, synthesized ideas from creative workshops, and built both the content strategy and the POV wireframe for the homepage redesign launched in Q4 2019.