With almost 15 years as a product designer, Tatiana creates UX strategies for complex business goals using research, data, and customer insights. Her time at Ticketmaster enabled her to design and launch enterprise-scale features across the fan journey. At Winc, she recently defined the content and framework for their clean wine brand site. Tatiana believes in using design thinking methods to drive better conversations and testing ideas often.
Delivered customer-first UX strategic solutions for Winc's direct-to-consumer wine subscription site while balancing legal and business challenges.
Designed modular UI components to be used on category pages and the wine shelf based on the brand direction and SEO best practices.
Led design thinking sessions with customer service, analytics, and product teams to test solutions that reach desired metrics.
Created the UX/UI co-branded checkout experience for Winc’s short-term wine subscriptions (ie. Summer Water Societé, Wonderful Wine Co).
Conducted field testing, created a customer journey map, synthesized ideas from creative workshops, built both the content strategy and the POV wireframe for the homepage redesign that was launched in Q4 2019.