
Tea Pavic
Verified Expert in Design
Designer
Zagreb, Croatia
Toptal member since August 28, 2017
Tea is a visual and digital designer based in Zagreb. She has over a decade of professional experience and has worked with many clients—from small but agile businesses to big clients like Eurostars and the Croatian government. She holds a master's degree in visual communication design, and her work has been recognized by local and international exhibits and awards.
Portfolio
Work Experience
UX & UI Designer
Bexter
- Worked on the design of Bexter's core product, TrackOnline, a cloud-based software platform for returnable asset management.
- Facilitated a shift from a sales- and development-driven approach to a more user-centered design process, ensuring the product better addressed the needs of existing users.
- Designed and conducted user interviews, along with periodic client discussions, to identify pain points and inform design improvements.
- Created new and optimized existing user flows to simplify tasks and improve usability.
- Collaborated with implementation specialists to uncover client-specific challenges, gaining insights that informed more versatile and effective design solutions for the product.
- Led the redesign of two core dashboard overviews, consolidating them into a unified, streamlined, and user-friendly dashboard, receiving strong positive feedback from key clients.
Art Director
Skolska knjiga
- Worked at Croatia's largest book publisher and retailer for 3+ years, growing from senior designer to art director while driving brand modernization and sales through advertising, social media, and book design.
- Directed all visual output across the company, overseeing book design, layout reviews pre- and post-print, art direction, and approvals for campaigns and social media visuals.
- Worked on the company’s most significant campaign—the annual Educational Publishing ad campaign—consulting on strategy and overseeing the design and production of print and digital materials, resulting in increased textbook (core product) adoption.
- Managed production of the annual Educational Publishing Catalog, from content and photography to layout design and print coordination, ensuring quality across all stages.
- Designed Facebook templates and posts for the Educational Publishing campaign, creating visuals tailored to promotional and key educational events.
- Shaped retail marketing campaigns for bookstores and webshops—briefing teams, brainstorming concepts, and approving final designs across the annual campaign cycle.
- Developed content strategy for retail and general publishing Instagram account, aligning post types and visual art direction with sales and social media growth goals.
- Partnered with both retail and educational publishing marketing teams, contributing to campaign messaging, strategy, and materials—from social media visuals to branded merchandise.
- Collaborated with external agencies like Real Grupa and 404 Agency, web designers (Bien Studio), and printers—ranging from industrial-scale facilities to artisanal shops—for diverse project needs.
- Expanded the design team from three to seven members, modernizing the brand image and meeting the company’s growing creative demands.
Senior Designer
Školska knjiga
- Designed textbooks and other educational materials across various subjects and cognitive levels in K-12 education for the Educational Publishing Department.
- Designed a wide range of promotional materials for the multi-channel annual Educational Publishing campaign.
- Designed print and digital materials for the launch of the company-published Asistent App, including app icons, promotional images for the App Store and Google Play, posters, brochures, and newsletters.
- Designed layouts and covers for children's books and non-fiction titles for the General Publishing Department.
- Illustrated and designed a series of 16 covers for Modra Lasta, a monthly YA magazine.
Brand & Digital Designer
Filburg Studio
- Collaborated with a multidisciplinary team of interpreters, museologists, and architects on the exhibition design for Interpretation Centers on 'The Routes of the Frankopans,' a multi-regional cultural tourism project in Croatia.
- Designed exhibitions for seven Interpretation Centers, created 100+ illustrations and graphics, and developed seven interpretation totems for ruins, spanning 14 locations along 'The Routes.'.
- Created the UX/UI design for many of 'The Routes of the Frankopans' interactive experiences and apps, including a chatbot that teaches history and a collectible game.
- Created the UI design for ZDL Architects' portfolio website and collaborated on the UI design for the company’s own portfolio. Both websites received an honorable mention at Awwwards.
- Created the UI design for a promotional website for Aircash, a Croatian fintech company.
- Collaborated on branding, logo and web designs, and promotional materials for a number of studio clients.
Brand & Digital Designer
Fiktiv Studio
- Updated the app design and developed interactive installations for The Garden Music Festival.
- Designed user flows and app screens for a navigational app pitched to Plitvice National Park.
- Designed the complete UX and UI, as well as the visual identity, for LorisQ—a multi-user dashboard app for measuring equipment management—developed by a Croatian startup.
- Created animated video graphics for clients such as Eurostars and daShef.
- Collaborated on branding and created logo designs and promotional materials for a number of studio clients.
Graphic & Digital Designer
The Ministry of Science and Education
- Consulted on developing a communications plan for the Croatian Government's Strategy for Education, Science, and Technology.
- Managed visual identity design and branding for the Strategy for Education, Science, and Technology.
- Designed the UX and UI for the website that hosted the Strategy.
- Oversaw the implementation of the project's visual identity across various mediums, from promotional print materials to video.
- Created deliverables and provided consultation for the development of the Strategy website.
Graphic Designer
University of Zagreb
- Designed promotional brochures, custom icons, and illustrations for the University's Strategy for Development.
- Crafted presentational video storyboards for the University's Strategy for Development.
- Created visual identity and promotional materials for the annual University Fair event.
Graphic Designer
Modulor Studio
- Designed and developed premium packaging for the Croatian luxury fashion brand Croata.
- Crafted the packaging and branding for a series of spirits by Bolfan Winery.
- Designed promotional materials and yearbook for the Faculty of Civil Engineering, University of Zagreb.
- Created newsletters, created animations, and oversaw production and printing of the packaging and promotional materials for a range of studio clients.
Education
Master's Degree in Visual Communication Design
University of Zagreb - Zagreb, Croatia
Bachelor's Degree in Visual Communication Design
University of Zagreb - Zagreb, Croatia
Skills
Tools
Sketch, InVision, Adobe CC, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Asana
Platforms
Figma, Windows, iOS
Industry Expertise
Education Technology (Edtech)
Other
Typography, Responsive Web Design (RWD), Logo Design, Branding, Web Design, UI Design, Technical Design, E-learning, Edtech Design, Graphic Design, Design, Instructional Design, Art Direction, Illustration, Wireframing, Prototyping, UX Design, Digital Design, Web UX, Web UI, Platform Design, Visual Design, Interaction Design (IxD), App Design, App UX, App UI, Web App Design, Web App UX, Web App UI, Wireframe to Product, Visual Identity, Augmented Reality (AR), Website Redesign, Web Design Strategy, Logotype, Communication, Packaging, Storyboarding, Trade Fair Design, Mockups, Photography, Brochures, Design Strategy, User Flows, Dashboard Design, Museums & Exhibits, Animation, Books, K-12 Education, Higher Education, Advertising Design, Layout, Promotion Strategy, Social Media, Marketing Campaigns, Marketing Campaign Design, Retail Marketing Campaigns, Communication Design, Video Ads, Web Dashboards, User Interviews, User Research, Digital Product Design, User Stories, User Personas, Azure DevOps, Brand Logos, Poster Design, Print Advertising, Experimental Design
Experience
- Logo Design - 10 years
- Adobe CC - 10 years
- Branding - 10 years
- Web Design - 3 years
- Sketch - 3 years
- InVision - 3 years
Tools
- Sketch
- InVision
- Adobe CC
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