Thaís Schilipack
Verified Expert in Design
Designer
Ottawa, ON, Canada
Toptal member since July 22, 2022
Thaís is a UI/UX designer with a strong background in graphic design. Highly organized and detail-oriented, she is passionate about solving complex problems and translating them into efficient and intuitive solutions. Thaís is enthusiastic about improving users' lives, shifting from problem definition to interface design.
Portfolio
UI/UX Design for the Website Navigation | TekSavvy
Brand Design for a Beauty Salon | Cris
Work Experience
UI Designer
GroupRaise
- Worked for a nonprofit organization for restaurant owners to donate a percentage of their profits to help with causes of their choice.
- Created several graphic materials to help with promotion and marketing.
- Created responsive website layouts to improve conversion.
UX/UI Designer
JobBliss
- Improved the user experience and interface of the Walmart Canada website and app.
- Audited the website and app to understand and suggest improvements in the user experience.
- Conducted usability tests based on Baymard's guidelines and good practices for websites and apps.
- Participated in user tests to understand the performance of the created prototypes.
- Created wireframes and prototypes of several pages of the website.
Product Designer
Repurpose Textiles LLC
- Led the design and development of a website to reduce pre-consumer textile waste, creating user journeys, wireframes, layout designs, and a style guide.
- Developed sections for educational resources, a marketplace for surplus textiles, user-generated product listings, and a donation platform to enhance user experience and promote sustainable consumption.
- Applied skills in B2B2C, landing pages, dashboards, eCommerce, web design, product design, and visual design to ensure a comprehensive and user-friendly platform.
Webflow and Marketing Designer
Honu HR, Inc.
- Collaborated with the marketing team to design and develop wireframes for automated HR solutions.
- Created responsive layouts to enhance the user experience of HR automation tools.
- Utilized Webflow to implement and refine designs, ensuring seamless functionality across devices.
Webflow and Marketing Designer
Honu HR, Inc.
- Worked for a client that offers automated HR solutions for companies.
- Collaborated with the marketing team to create new wireframes and responsive layouts.
- Developed the pages created using complex elements on Webflow.
UI/UX Designer
TekSavvy Solutions
- Implemented over 50 tags and triggers on three website environments to track their performance, using Google Tag Manager and Google Analytics.
- Worked on 20+ projects using tools such as content audit, competitor analysis, sitemaps, user flows, wireframes, and designing interfaces while following brand guidelines and creating interactive prototypes.
- Tested and implemented features for desktop and mobile directly to the developer while adding events to monitor performance.
- Created and shared periodic reports with the marketing teams to track campaigns and site changes.
- Used reports to identify the abandonment rate and provided solutions to improve the rate from 80% to 60%, reaching our target goal.
UI/UX Designer and Graphic Designer
Freelance
- Redesigned Cabana Burger app in four weeks, a delivery and take-out franchise, including content audit, sitemap, user journeys, lo-fi wireframe, prototype, usability test results, wireframe annotations, and a style guide.
- Created logos and visual identities for more than five companies.
- Redesigned the Mint website to improve its conversion rate in four months by emphasizing users' needs and using a youthful and modern language to sympathize with the brand's humanization and information on the offered properties.
- Improved the Mint's reach with more contact options and search engine rankings using lead generation and SEO.
- Designed layouts for monthly and two bi-monthly printed magazines for the eMóbile Portal with more than 60 pages each in one year.
UX Designer (Co-op)
Dr. Borna Meisami Commemorative Foundation
- Restructured a nonprofit organization's website in four months, resulting in a 40-page implementation strategy document.
- Reorganized a team of four people in two months by applying the RACI matrix framework, delegating duties based on team members' skills, and estimating each task time by its deadline.
- Designed the implementation strategy document's layout.
- Researched five similar organizations' websites to identify their competitive advantages, disadvantages, and opportunities.
UI Designer and Graphic Designer
Explay Web Agency
- Developed a new work process to allow extra time to plan and study the solution before the design phase, reducing the overall time for project completion and generating more profit and quicker approval.
- Worked on over ten responsive websites to create wireframes, layouts, and prototypes.
- Created social media pieces for over 20 companies.
Education
Graduate Certificate in Interactive Media Management
Centennial College - Toronto, ON, Canada
Bachelor's Degree in Graphic Design
The Pontifical Catholic University of Paraná - Curitiba, Parana, Brazil
Skills
Tools
Adobe Creative Suite, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Analytics, Sketch, InVision, Miro, Slack
Languages
HTML, CSS
Platforms
Figma, Web, Mobile, Webflow, Android, iOS
Industry Expertise
Telecommunications, Marketing
Other
Graphic Design, UX Design, UI Design, Responsive Layout, Branding, Product Design, User Interface (UI), Visual Design, Web App Design, Web App UX, Wireframing, Consulting, Responsive Web Design (RWD), Web Design, Layout Design, Collateral Design, Brand Books, Websites, Data Visualization, Communication, Product Discovery, UX Research, Design, Web UI, Web UX, Creative Design, UX Wireframes, Marketing Design, Responsive UI, Responsive, Responsive Design, Landing Page Design, Prototyping, Mobile Design, Mobile Apps, Mobile App Design, Mobile App UI, Feature Prioritization, Presentation Design, Dashboards, Design Systems, Stakeholder Management, Mobile UX Design, Mobile UI Design, Mobile UI, Rapid Prototyping, Design Principles, User Journey Maps, Personas, UX Audits, eCommerce UI, eCommerce, eCommerce UX, Analytics, Google Tag Manager, User Experience (UX), App Design, Dashboard Design, Web App UI, B2B, UX Architecture, User Interviews, User Research, eCommerce Design, Packaging, Logo Design, UX Branding, Banner Design, Typography, Brand Design, User Journeys, User Testing, Remote User Testing, WCAG 2, Project Management, iOS App Design, Food Ordering, Residential Real Estate, Internet Providers, Social Media, Facebook, Clothing, Salons & Spas, Conversion Rate Optimization (CRO), Landing Page Optimization, Platform Design, Behavioral Design, SaaS Design, Style Guides, B2B2C, Landing Pages
Experience
- Graphic Design - 12 years
- Adobe Photoshop - 12 years
- Branding - 12 years
- Adobe Illustrator - 10 years
- Adobe InDesign - 10 years
- UX Design - 5 years
- UI Design - 5 years
- Adobe Experience Design (XD) - 4 years
Tools
- Adobe Experience Design (XD)
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
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