Thaís Schilipack, Designer in Ottawa, Canada
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Thaís Schilipack

Verified Expert  in Design

Designer

Location
Ottawa, Canada
Toptal Member Since
July 22, 2022

Thaís is a UI/UX designer with a strong background in graphic design. Highly organized and detail-oriented, she is passionate about solving complex problems and translating them into efficient and intuitive solutions. Thaís is enthusiastic about improving users' lives, shifting from problem definition to interface design.

Portfolio

Work Experience

UI Designer

2022 - PRESENT
GroupRaise
  • Worked for a nonprofit organization for restaurant owners to donate a percentage of their profits to help with causes of their choice.
  • Created several graphic materials to help with promotion and marketing.
  • Created responsive website layouts to improve conversion.
Technologies: UI Design, Figma, User Interface (UI), Prototyping, Product Design, Wireframing, User Experience (UX), Platform Design, Behavioral Design, UX Design, Web, Mobile UI Design

UX/UI Designer

2022 - PRESENT
JobBliss
  • Improved the user experience and interface of the Walmart Canada website and app.
  • Audited the website and app to understand and suggest improvements in the user experience.
  • Conducted usability tests based on Baymard's guidelines and good practices for websites and apps.
  • Participated in user tests to understand the performance of the created prototypes.
  • Created wireframes and prototypes of several pages of the website.
Technologies: Figma, Sketch, InVision, Miro, Slack, User Testing, Remote User Testing, Web, Design Systems, Mobile UI Design

Webflow and Marketing Designer

2022 - 2023
Honu HR, Inc.
  • Worked for a client that offers automated HR solutions for companies.
  • Collaborated with the marketing team to create new wireframes and responsive layouts.
  • Developed the pages created using complex elements on Webflow.
Technologies: Webflow, Web Design, Marketing, Visual Design, Marketing Design, SaaS Design

UI/UX Designer

2020 - 2022
TekSavvy Solutions
  • Implemented over 50 tags and triggers on three website environments to track their performance, using Google Tag Manager and Google Analytics.
  • Worked on 20+ projects using tools such as content audit, competitor analysis, sitemaps, user flows, wireframes, and designing interfaces while following brand guidelines and creating interactive prototypes.
  • Tested and implemented features for desktop and mobile directly to the developer while adding events to monitor performance.
  • Created and shared periodic reports with the marketing teams to track campaigns and site changes.
  • Used reports to identify the abandonment rate and provided solutions to improve the rate from 80% to 60%, reaching our target goal.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Google Tag Manager, Google Analytics, Wireframing, Responsive Web Design (RWD), Web Design, Layout Design, Websites, Product Design, B2B, Communication, User Research, UX Research, eCommerce Design, Design, Web UI, Web UX, Creative Design, Adobe Creative Suite, Banner Design, UX Wireframes, Responsive UI, Responsive, Responsive Design, Feature Prioritization, Dashboards, Design Systems, Stakeholder Management, eCommerce UI, eCommerce UX

UI/UX Designer and Graphic Designer

2019 - 2022
Freelance
  • Redesigned Cabana Burger app in four weeks, a delivery and take-out franchise, including content audit, sitemap, user journeys, lo-fi wireframe, prototype, usability test results, wireframe annotations, and a style guide.
  • Created logos and visual identities for more than five companies.
  • Redesigned the Mint website to improve its conversion rate in four months by emphasizing users' needs and using a youthful and modern language to sympathize with the brand's humanization and information on the offered properties.
  • Improved the Mint's reach with more contact options and search engine rankings using lead generation and SEO.
  • Designed layouts for monthly and two bi-monthly printed magazines for the eMóbile Portal with more than 60 pages each in one year.
Technologies: Adobe Photoshop, Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Figma, Webflow, Web App UI, Web App Design, Web App UX, Wireframing, Consulting, Web Design, Layout Design, Collateral Design, Brand Books, Websites, Product Design, B2B, Communication, User Research, UX Research, Packaging, Design, Web UI, Web UX, Creative Design, Logo Design, Adobe Creative Suite, Banner Design, UX Wireframes, Marketing Design, Brand Design, Responsive UI, Responsive, Responsive Design, HTML, CSS, Feature Prioritization, User Testing, Remote User Testing, Presentation Design, Design Systems, Stakeholder Management, eCommerce, eCommerce UX

UX Designer (Co-op)

2018 - 2018
Dr. Borna Meisami Commemorative Foundation
  • Restructured a nonprofit organization's website in four months, resulting in a 40-page implementation strategy document.
  • Reorganized a team of four people in two months by applying the RACI matrix framework, delegating duties based on team members' skills, and estimating each task time by its deadline.
  • Designed the implementation strategy document's layout.
  • Researched five similar organizations' websites to identify their competitive advantages, disadvantages, and opportunities.
Technologies: Adobe Photoshop, Adobe InDesign, Adobe Experience Design (XD), Adobe Illustrator, Project Management, Wireframing, Web Design, Websites, Product Design, B2B, Communication, User Interviews, User Research, UX Research, Design, Web UI, Web UX, Creative Design, Adobe Creative Suite, Banner Design, UX Wireframes, Presentation Design

UI Designer and Graphic Designer

2017 - 2018
Explay Web Agency
  • Developed a new work process to allow extra time to plan and study the solution before the design phase, reducing the overall time for project completion and generating more profit and quicker approval.
  • Worked on over ten responsive websites to create wireframes, layouts, and prototypes.
  • Created social media pieces for over 20 companies.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Wireframing, Visual Design, Responsive Web Design (RWD), Web Design, Layout Design, Collateral Design, Brand Books, Websites, Product Design, B2B, Communication, User Research, UX Research, eCommerce Design, Design, Web UI, Web UX, Creative Design, Adobe Creative Suite, Banner Design, UX Wireframes, Marketing Design, Brand Design, Responsive UI, Responsive, Responsive Design, Design Systems, Stakeholder Management, eCommerce UI, eCommerce, eCommerce UX
2019 - 2020

Graduate Certificate in Interactive Media Management

Centennial College - Toronto, ON, Canada

2010 - 2014

Bachelor's Degree in Graphic Design

The Pontifical Catholic University of Paraná - Curitiba, Parana, Brazil

Tools

Figma, Adobe Creative Suite, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Analytics, Sketch, InVision, Miro, Slack

Languages

HTML, CSS

Platforms

Web, Mobile, Webflow, Android, iOS

Industry Expertise

Telecommunications, Marketing

Other

Graphic Design, UX Design, UI Design, Responsive Layout, Branding, Product Design, User Interface (UI), Visual Design, Web App Design, Web App UX, Wireframing, Consulting, Responsive Web Design (RWD), Web Design, Layout Design, Collateral Design, Brand Books, Websites, Data Visualization, Communication, Product Discovery, UX Research, Design, Web UI, Web UX, Creative Design, UX Wireframes, Marketing Design, Responsive UI, Responsive, Responsive Design, Landing Page Design, Prototyping, Mobile Design, Mobile Apps, Mobile App Design, Mobile App UI, Feature Prioritization, Presentation Design, Dashboards, Design Systems, Stakeholder Management, Mobile UX Design, Mobile UI Design, Mobile UI, Rapid Prototyping, Design Principles, User Journey Maps, Personas, UX Audits, eCommerce UI, eCommerce, eCommerce UX, Analytics, Google Tag Manager, User Experience (UX), App Design, Dashboard Design, Web App UI, B2B, UX Architecture, User Interviews, User Research, eCommerce Design, Packaging, Logo Design, UX Branding, Banner Design, Typography, Brand Design, User Journeys, User Testing, Remote User Testing, WCAG 2, Project Management, iOS App Design, Food Ordering, Residential Real Estate, Internet Providers, Social Media, Facebook, Clothing, Salons & Spas, Conversion Rate Optimization (CRO), Landing Page Optimization, Platform Design, Behavioral Design, SaaS Design

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